Hotel Rebrandings

Accor to Manage Victoria Golf Resort & Spa, Portugal

Accor, a world-leading hospitality group with over 5,600 properties across more than 110 countries and 45+ brands, is pleased to announce it has taken over the management of Victoria Golf Resort & Spa, a landmark hotel on southern Portugal's picturesque Algarve coast. Effective April 30, 2025, the 260-room hotel, just a 30-minute drive from Faro International Airport in Vilamoura, will become Victoria Golf Resort & Spa, Managed by Accor.

Switzerland Welcomes Room Mate Hotels as Geneva Property Marks Strategic Entry into Europe’s Luxury Hospitality Surge

Switzerland is the latest destination to join Room Mate Hotels' expanding European footprint, as the Spanish boutique brand launches its first property in Geneva—signaling a calculated move into the continent's high-end hospitality market. This strategic entry reflects Room Mate's broader ambition to grow in affluent, design-conscious city centers across Europe. Backed by strong financial growth, new ownership, and a robust refurbishment program, the Geneva debut positions Room Mate to tap into Switzerland's premium tourism sector while reinforcing its identity as a stylish, guest-centric alternative in the luxury hotel landscape.

Mandarin Oriental Expands its Parisian Presence with the Iconic Hôtel Lutetia on the Left Bank

Today marks a significant milestone as Mandarin Oriental officially assumes management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris. As the only Palace hotel on the Left Bank, this celebrated landmark now joins Mandarin Oriental, further enhancing the Group's presence in the French capital with an exceptional hospitality experience on both sides of the Seine.

Aethos takes over Nobu Hotel London Shoreditch

Aethos, Europe's fastest-growing hospitality brand and members' club, is set to make a bold entrance into London this summer. The highly anticipated acquisition of the Nobu Hotel London Shoreditch building by Limestone AG marks a new chapter for Aethos, bringing its signature blend of vibrant culinary concepts, well-being, and community-driven hospitality to one of the capital's most dynamic neighbourhoods.

The Ruby Group Expands in Germany with Landmark Project in Berlin

The Ruby Hotels brand, founded by CEO Michael Struck, continues its European expansion with a major new project in Berlin, seamlessly combining Lean Luxury design with a carefully restored landmark building. The conversion of the former hotel property at Kurfürstendamm 227 will introduce a 375-room Ruby Hotel spanning floors 5 to 11, with vibrant public areas on the 3rd floor and a rooftop terrace on the 12th floor, offering panoramic views over Berlin's famous shopping and cultural boulevard.

Kimpton Opens New Luxury Resort in the Coastal Bliss of the Costa del Sol

Kimpton, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, opens Kimpton Los Monteros Marbella, reviving one of Spain's most distinguished hotels. Originally opened in 1962, Los Monteros set a benchmark in exceptional hospitality on Costa del Sol, becoming the first hotel in Spain to receive a Michelin Star. Now, following an extensive renovation, the luxury lifestyle brand has reimagined its legacy, blending historic grandeur with contemporary, laid-back luxury to offer guests unbeatable dining, wellness, and design experiences.

Italy to welcome IHG’s newest Essentials brand, Garner

IHG Hotels & Resorts (IHG), a global leader in hospitality, continues expansion of its midscale conversion brand, Garner hotels, across Southern Europe, with the rebranding of a Pacini Group property to Garner Hotel Rome Aurelia. This transformation underscores IHG's commitment to strengthening its midscale portfolio in Italy, with a conversion brand that offers a flexible and purposefully different guest experience while leveraging the established presence of Pacini Group in the market. Garner Hotel Rome Aurelia will join a robust and growing global pipeline of more than 88* Garner properties.

Le Relais de La Malmaison, a member of Radisson Individuals, opens to offer a tranquil retreat near Paris

Nestled within a lush two-hectare park just moments from the River Seine, Le Relais de La Malmaison, a member of Radisson Individuals, has opened its doors, offering a serene escape near Paris. Combining natural beauty with contemporary comfort, this elegant property delivers an unparalleled hospitality experience just 15 minutes from the heart of the French capital.

Meliá and Summum will boost luxury tourism in Santa Ponsa with a new hotel

In a major partnership that promises to redefine the concept of luxury and sport tourism in Santa Ponsa, Meliá and Summum have announced the opening of a new four-star superior hotel in this well-known coastal location in the southwest of Mallorca. This project represents the fourth collaboration between the two companies, consolidating their joint vision of providing exceptional experiences and elevating the quality of destinations.