Three MICHELIN Keys? Tips for hotels aiming for luxury experiences
De L'Europe Amsterdam's GM shares insights on achieving MICHELIN three-key status through local identity, empowered teams, and visible leadership.
Opinion Articles
Marketbeat Greater Paris - FY 2025
Greater Paris hotel investment volume reached €1.9 billion in 2025 with 75 properties traded, while RevPAR held steady at €115.7.
The Silent Twilight of The Greek "Filoxenia"
Small Greek hotels face closure as operational costs rise 30% by 2026 and short-term rentals now exceed total hotel bed capacity.
By Philia Tounta, General Manager, Apokoros Club Hotel & Villas
Madrid Market Spotlight - FY 25
The comprehensive annual performance analysis shows strong profit growth driven by room revenue gains, despite rising labor costs and new hotel supply additions.
By Bruno Hallé and Albert Grau
Luxury evolution - Why people are determining the future of the hotelscape
The Headland hotel in Cornwall demonstrates how prioritizing employee development and community engagement creates authentic luxury experiences that drive record revenues.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island
HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.
Beyond the Buzzword - What ITB Berlin 2026 Really Said About AI in Travel
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
By Shamus Smith, Founder, LuxDirect
London Market Spotlight - FY 25
London hotels maintained 46.8% GOP margin despite RevPAR declining 0.9% through efficient cost management and utility savings.
By Carl Ridgley and Andrew Horder
Marketbeat UK - H2 2025
UK hotel investment fell 23% to £4.9bn in 2025, with single-asset deals rising 37% while portfolio activity dropped due to financing constraints.
By Francesca Madden and Anastasia Cooper
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
A hotel juggling identity - marketing profiling, personalising and targeting for success
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Why Labour Cost Pressures Are Outsmarting Hotel Planning - And What Smart Operators Are Doing Differently
Labour costs are rising 7-10% in 2025 while revenues lag behind, forcing hotels to shift from headcount-based planning to strategic workforce optimization models.
By Paritosh Kumar, Senior Vice President - Sales, Unifocus
Taormina Market Pulse 2026 - From the Grand Tour Heritage to a Global Luxury Destination
The report shows Taormina's hotel ADR exceeded €1,200 in 2025, up 80% since 2018, driven by luxury positioning and White Lotus exposure.
Technology, Trust, and Travel Trends: Hospitality Takeaways from FITUR 2026
Key hospitality technology trends from FITUR 2026 include integrated platforms, AI-driven personalization, guest feedback as revenue input, and collaboration over competition.
By Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
A case for windowless rooms: mastering the art of the basics
Zedwell converts underused London buildings into windowless "cocoon" rooms focused on rest, with new capsule format offering £30 stays to capture spontaneous demand.
By Sarah Johnson, Senior Copywriter, Mews
ÖHV Congress 2026: Between AI Euphoria and Operational Reality
Austrian hoteliers at the ÖHV Congress revealed a gap between AI promises and operational reality, with bureaucracy and staff shortages hampering digital transformation efforts.
Lessons in seasonality from a hotel made of ice
Arctic SnowHotel in Rovaniemi operates just 3.5 months annually but maintains year-round profitability through strategic planning and technology that works in sub-zero temperatures.
By Sarah Johnson, Senior Copywriter, Mews
What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets
Byron Fiddler of Luxury Family Hotels shares operational strategies including pre-arrival guest contact, integrated childcare, family-inclusive spa access, and specialized dining arrangements.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
What does ‘family focused’ really mean in a hotel? A General Manager’s inside secrets
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd