Personalised guests experiences are the key to beating inflation
Inflation has been inescapable during the past 12 months, and the hotel industry has been one of the worst affected sectors in the UK. Recent data has shown that the average price of a night in a hotel has gone up by as much as 12.1% in the past year, with further price rises predicted. Against the backdrop of the cost-of-living crisis, which is already squeezing consumers on all fronts, right now hotel managers are faced with the challenge of convincing people to book a stay at their hotel at an increased cost.