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Opinion Articles

Opinion Article Markets & Performance

Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?

Compared to other countries, Switzerland has steadily become less and less popular as a vacation destination, which raises important questions about the factors shaping international tourism flows. This article examines the role of demographic change, particularly ageing populations, in influencing destination rankings and looks at what these trends may imply for the future of Swiss tourism.

Dr. Thomas Davoine
By Dr. Thomas Davoine, Assistant Professor, EHL
Switzerland
Opinion Article Development

Hotel Market Beat 2025 Q1 - UK

The UK hotel investment market saw record-high transaction volumes in 2024 primarily driven by major portfolio deals such as Edwardian & Village. While Q1 2025 showed a 72% reduction in volume, a higher number of deals were recorded, totaling 28 individual transactions. Institutional buyers drove transaction activity in Q1 2025, accounting for 40% of total volumes. This reflects a shift from Q1 2024, when the market was primarily dominated by private buyers. The Upscale & Luxury segments led marginally in terms of market share (25% & 23%, respectively), though total volumes were down. Looking forward, single asset transactions are expected to dominate, supported by increased price alignment between buyers and sellers and fewer anticipated portfolio deals by year-end.

Anastasia Cooper
By Anastasia Cooper, Consultant - Capital Markets, Cushman & Wakefield
United Kingdom
Opinion Article Sales & Marketing

Eurovision 2025 in Basel: Boosting Music Tourism and Hospitality

For some, the Eurovision Song Contest is just another TV show on a Saturday night, but for many, it is THE event of the year! To countless viewers, it’s the Olympics of music - a moment to share with friends and family, and to root for your favorite entry. For some lucky die-hard fans, it’s even time to travel to Basel, as the live broadcast is staged in front of a large, enthusiastic audience. As such, the Eurovision Song Contest represents a unique opportunity for the city's hospitality sector to showcase its offerings on a global stage. Beyond the spectacle, Eurovision is a prime example of – a growing travel trend where fans journey to experience live music events. Let’s review how such a cultural event can drive “event tourism” to Basel and impact the city's international attractiveness.

Lionel Saul
By Lionel Saul, Research Assistant & Visiting Lecturer, EHL
Basel, Switzerland
Opinion Article Technology

FHT Paris 2025: Streamlined Behind the Scenes, Exceptional Up Front

The French hospitality industry is at a crossroads. Between stricter regulations, rising operational costs, and increasing guest demands, hotels across France are under pressure to evolve. At FHT Paris 2025, industry leaders gathered to explore how Digital Transformation is transforming hospitality operations, moving beyond buzzwords and into real-world impact.

Amber Ward
By Amber Ward, Marketing Assistant, Shiji
France
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Opinion Article Sales & Marketing

Food and Beverage for MICE Done Right at Villa Pamphili Roma

Truly, there’s no place like Rome. The Eternal City is forever a delight to visit for work or for pleasure. Over the past five years, the Italian capital has gone through a hospitality renaissance, with incredible hotels opening (or reopening) throughout its ancient center. This has forced every market participant to step up their game.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Rome, Italy
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Opinion Article Design & Architecture

The Mille Club: Two Rocco Forte Hotels in One Incredible Trip to Italia

Known to many as the Eternal City, Rome has an uninterrupted history spanning two and a half thousand years. Apart from incredible historical sites, Rome has some of the world’s finest luxury hotels, often carved out of grand palazzos that once served members of the royal court of the Papal elite, and all of them adorned with opulent finishings and fine art.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Italy
Opinion Article Food & Beverage

Diversity in grape varieties in the Swiss vineyard – A boon or a bane?

The following article presents the highlights of a plenary session, moderated by EHL’s Prof. Steffen Raub, held on July 3, 2024 during the American Association of Wine Economists’ summer conference in Lausanne, Switzerland. EHL Hospitality Business School played host to the world’s leading wine economists and showcased the spectacular wine-producing regions, namely the Lavaux and the Valais.

Philippe MassetSteffen Raub
By Philippe Masset and Steffen Raub
Switzerland
Opinion Article Design & Architecture

200 Years of Sitting Pretty in Dublin: A Short Walk Through History and Hospitality at The Shelbourne Hotel

Since 1824, The Shelbourne has been a warm and inviting jewel of hospitality and the setting for some of the most dramatic cultural and political moments in Irish history. Beloved by guests and locals as “Ireland’s living room,” The Shelbourne has always reflected the spirit of the city around it, playing a significant role in the literary, social, political, culinary and artistic traditions of Irish society.

JP Kavanagh
By JP Kavanagh, General Manager, The Shelbourne, Autograph Collection, Marriott
Dublin, Ireland