External Articles

How Glamping Is Reshaping The Future Of The Luxury Travel Industry

Luxury travel is evolving, and at its forefront is a rapidly growing sector: glamping. The fusion of nature and high-end hospitality has propelled glamping from a niche offering to a mainstream industry poised for significant expansion. According to Arizton research, the U.S. glamping market is projected to skyrocket from $561 million in 2023 to $1.3 billion by 2029, underscoring the increasing demand for high-end outdoor experiences.

Phishing campaign impersonates Booking.com, delivers a suite of credential-stealing malware

Starting in December 2024, leading up to some of the busiest travel days, Microsoft Threat Intelligence identified a phishing campaign that impersonates online travel agency Booking.com and targets organizations in the hospitality industry. The campaign uses a social engineering technique called ClickFix to deliver multiple credential-stealing malware in order to conduct financial fraud and theft. As of February 2025, this campaign is ongoing.

longitude

If you own or operate a hotel, what business are you in? If you answered “the hotel business,” you might already be losing ground. The best hotels—the ones with deep loyalty, cultural relevance, and undeniable pull—aren’t just selling rooms. They’re selling stories.

EHL Hospitality Business School Publishes Food and Well-being Trend Report

The EHL Hospitality Business School Food and Well-being Trend Report spotlights how changing consumer priorities—greater health awareness, environmental challenges, and shifting cultural expectations—are transforming the role of food in our lives. More than mere sustenance, food today is viewed as a driver of holistic well-being, embracing both the pleasure it provides (hedonia) and the sense of purpose, connection, and health that underpins it (eudaimonia).

The Future of Hospitality: AI-Driven Hotel Set to Open in Las Vegas

The Otonomus Hotel, the world’s first fully AI-powered hotel, is set to open its doors in Las Vegas in the summer of 2025. This futuristic 303-suite property will begin accepting reservations on March 3, 2025, via its website, otonomushotel.com. The hotel’s leadership claims it will deliver a revolutionary hospitality experience—but is this a technological marvel or just another way for corporations to monitor and track consumer behavior under the guise of convenience?

Revealing the 25 places to visit in 2025

A new year means new adventures, and just in time, Airbnb is unveiling 25 destinations for guests to visit in 2025. The list includes destinations that are surging in popularity, based on an increase in searches made by solo travelers, families, and group adventurers for trips in 2025 compared to the year prior.* It also includes the most wishlisted cities of 2024 we predict will continue to trend in the new year, including Vancouver and Houston.*