Booking.com's 2026 Barometer, surveying 1,240 European accommodation executives across 24 markets, finds broad optimism but a growing performance and preparedness gap between large chains and small independents.
Morgan Stanley's Stephen Grambling breaks down how the K-shaped economy, AI, brand proliferation, and macro factors like inflation are reshaping hotel stock valuations and REIT investment strategies.
Choice Hotels' Everhome Suites hits 30 properties with a Georgetown, TX opening, backed by 40 hotels in the pipeline and nearly half of all new U.S. economy/midscale extended stay construction.
CoStar and Tourism Economics raise 2026 U.S. RevPAR growth forecast to +2.8%, citing strong leisure and group demand, World Cup tailwinds, and reduced supply growth of +0.4%.
CoStar and Tourism Economics upgraded their 2026 U.S. hotel forecast, with RevPAR up 2.2 ppts, driven by 8M+ additional room nights YoY through April, though expense growth will continue to pressure profit margins.
Mews unveiled its unified Mews OS platform at Unfold 2026, adding revenue management, guest messaging, business intelligence, accounting, and a SiteMinder-powered channel manager to one integrated stack.
Native by Numa is pleased to announce the upcoming opening of Native Fulham Broadway, a new aparthotel set to open this summer. Located at 284–288 North End Road, London, SW6 1NH, the property marks the brand’s first presence in the Fulham area and a further step in its continued expansion across London.
LARC's 2Q-2026 outlook projects U.S. RevPAR rising 3.4% to $103.48, EBTDA up 5.4%, and hotel values up 3%, with GIS-based forecasts covering 19,000+ geographies nationwide.
The piece argues that hospitality's AI challenge is not access but leadership and literacy, outlining which roles will change and how workers at all career stages should prepare.
Outbound Hotels continues its expansion with the debut of Outbound Sedona, a reimagined desert retreat opened on May 7, 2026. Located just minutes from Uptown Sedona, the 138-room resort blends immersive design, wellness-forward amenities, and seamless access to the region’s iconic landscape.
HVS outlines a methodology using daily occupancy and ADR data to more accurately measure how convention center events drive hotel market compression, pricing power, and incremental room revenue.
Redefining the modern city stay from £70 per night, Otherwander opens in Soho, London.
Hilton (NYSE: HLT) today announced an agreement with THE SANKEI BUILDING CO., LTD. and HASEKO Real Estate Development, Inc. to bring LXR Hotels & Resorts to Hakone Gora, Kanagawa. Scheduled to open in summer 2028, the hotel will be managed by Hilton and marks the first Hilton hotel in Hakone.
Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open under the LXR Hotels & Resorts brand by 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR's deeply personalized approach to luxury hospitality.
The hotel is the company actually providing the room. If the price and conditions are the same, the AI agent should book directly with the hotel instead of through a middleman like Booking.com. Direct booking can give guests: better prices loyalty points and perks easier changes and cancellations more accurate information better customer support.
Google has already announced: they will not be the merchant of record and they're not even charging a transaction fee. Needless to say, this is a great precedent but it doesn't mean other AI platforms will follow this example.At the same time, there's nothing that prevents us from pushing AI platforms in the direction of a direct booking path integration.
I am firmly of the view that Google will eventually present all offers openly. Complementing that will be the savvier user who explicitly directs their preferred booking channel. If I am a Bonvoy member, I want to book at marriott.com to protect my loyalty assets.Right now, it's a question of structured supply.
HVS raises its 2026 U.S. RevPAR growth forecast from 2.2% to 3.0%, citing strong YTD performance, domestic travel shifts, and a rebound in convention demand, while hotel transactions remain subdued with cap rates near 8.5%.
Hilton's new upper-midscale brand targets 400-500 properties near college campuses, with the first opening expected in 2027, complementing the existing Graduate by Hilton portfolio.
Monday opened June with a fourth consecutive hospitality.today piece on how Google is restructuring travel search, this time with data showing travel queries have tripled in length as travelers shift to conversational briefs. HVS raised its U.S. RevPAR growth forecast for 2026 to 3.0%. And two industry bodies warned that removing CBP officers from U.S. airports ahead of the World Cup would put $8 billion in visitor spending at risk.
Jeremy McCarthy, Mandarin Oriental's former Group Director of Leisure, Spa & Wellness traces the philosophy behind "leisure" from Aristotle to modern hospitality, arguing free time is the industry's most meaningful product.
Google's AI Mode data shows travel queries have tripled in length as travelers shift from keywords to conversational briefs, structurally undermining how hotel distribution channels compete for search visibility.