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Opinion

Predicting the Present: When AI is the new UI

Two years ago, when my book "We Are The Glitch" came out, I wrote something that felt more like a provocation than a prediction. At the time, the idea that platforms like Expedia Group or Booking.com could live inside a conversational interface soun...

Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Hospitality Net
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Digital Marketing
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Innovation
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Chatbots, Robotics & AI
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Simone Puorto
by Simone Puorto
10 October 2025Hospitality NetDigital Marketing
Hospitality Net
Agentic Browsers for Analytics deep dives
Opinion

Agentic Browsers for Analytics deep dives

A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Reputation Management
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Digital Marketing
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
9 October 2025Soler & AssociatesDigital Marketing
Agentic Browsers for Analytics deep dives
Total revenue management: Hotel upselling across guest touchpoints
Explainer

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communic...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Total revenue management: Hotel upselling across guest touchpoints
by Karen Stephens
3 October 2025Revinate, Inc.Digital Marketing
Total revenue management: Hotel upselling across guest touchpoints
h2c Unveils Landmark Global Study on AI & Automation in Hospitality
Press Release

h2c Unveils Landmark Global Study on AI & Automation in Hospitality

h2c GmbH, in collaboration with industry-leading sponsors, today announces the release of its 2025 Global Study “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains.” The comprehensive report presents unique insig...

h2c GmbH
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Information Technology
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CRM & Loyalty
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Digital Marketing
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Chatbots, Robotics & AI
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h2c Unveils Landmark Global Study on AI & Automation in Hospitality 1 October 2025h2c GmbHDigital Marketing
h2c Unveils Landmark Global Study on AI & Automation in Hospitality
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Guest Experience
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Content Marketing
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyDigital Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Why fewer options means more bookings
Opinion

Why fewer options means more bookings

Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel gues...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Karen Stephens
by Karen Stephens
25 September 2025Revinate, Inc.Digital Marketing
Why fewer options means more bookings
Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web
Case Study

Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web

Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain with a diverse portfolio, operates across Sri Lanka and the Maldives, offering nature- and culture-based destination travel. When Sri Lankan tourism surged up 10.2% year-over-year in early 2...

Cendyn™
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Property Technology
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Content Marketing
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Luxury Travel
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Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web25 September 2025Cendyn™Digital Marketing
Cinnamon Hotels & Resorts achieves +71% growth in website active users and +5% boost in conversion rate with Cendyn Web
Dynamic Budgeting: Redefining the True Cost of Visibility
Opinion

Dynamic Budgeting: Redefining the True Cost of Visibility

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lo...

Piergiorgio Schirru
Piergiorgio Schirru
Executive Vice President & Board Member at Blastness
Blastness
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Finance
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Sales & Marketing
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Digital Marketing
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Piergiorgio Schirru
by Piergiorgio Schirru
25 September 2025BlastnessDigital Marketing
Dynamic Budgeting: Redefining the True Cost of Visibility
Supplier News

Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion

Influence Society, the digital marketing agency known for its expertise in hospitality branding, has been selected by MJ Holidays, a fast-growing luxury hospitality group from Mauritius, to build its international brand platform and campaign strateg...

Influence Society
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Digital Marketing
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Brand Marketing
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Partnerships, Mergers & Acquisitions
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Luxury Travel
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Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion23 September 2025Influence SocietyDigital Marketing
Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion