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Opinion

What Should Be Included in Your Hotel’s E-Marketing Messages: A Comprehensive Guide

Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests.

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Sales & Marketing
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Email marketing
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Kara Freedman
by Kara Freedman
27 March 2025HiltonEmail marketing
Hilton
Apple iOS 18’s email revolution: What marketers need to know
Opinion

Apple iOS 18’s email revolution: What marketers need to know

The email marketing landscape is undergoing a seismic shift with Apple’s iOS 18 update. If you’re a marketer, your carefully crafted email strategies will face new challenges – and opportunities. Let’s dive into three game-changing features that wil...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Reputation Management
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Email marketing
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Lodging Industry
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Karen Stephens
by Karen Stephens
26 February 2025Revinate, Inc.Email marketing
Apple iOS 18’s email revolution: What marketers need to know
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Social Media
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Digital Marketing
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Content Marketing
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceEmail marketing
Unbounce
10 excellent Black Friday campaign examples for hotels
Opinion

10 excellent Black Friday campaign examples for hotels

They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Email marketing
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Digital Marketing
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Karen Stephens
by Karen Stephens
25 October 2024Revinate, Inc.Email marketing
10 excellent Black Friday campaign examples for hotels
Opinion

How to use email to sleigh hotel sales this holiday season

Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers. For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of t...

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Sales & Marketing
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Email marketing
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Haydee Fernandez
by Haydee Fernandez
22 October 2024Cendyn™Email marketing
Cendyn™
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Opinion

Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on...

Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Americas Great Resorts
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Sales & Marketing
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Email marketing
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Brand Marketing
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Content Marketing
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Andrew Paul
by Andrew Paul
1 October 2024Americas Great ResortsEmail marketing
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Top EMEA hotel email campaigns of 2024 (so far)
Opinion

Top EMEA hotel email campaigns of 2024 (so far)

In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it’s become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or ...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Travel Technology
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Email marketing
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Digital Marketing
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Karen Stephens
by Karen Stephens
23 September 2024Revinate, Inc.Email marketing
Top EMEA hotel email campaigns of 2024 (so far)
Game Theory in Luxury Hospitality Marketing: The Strategic Edge
Opinion

Game Theory in Luxury Hospitality Marketing: The Strategic Edge

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Email marketing
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Brand Marketing
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Innovation
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Content Marketing
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Andrew Paul
by Andrew Paul
19 September 2024Americas Great ResortsEmail marketing
Game Theory in Luxury Hospitality Marketing: The Strategic Edge