Creating Hospitality Cohesion with 90 Global Projects

In a world increasingly defined by diversity and cultural exchange, the hospitality industry stands as a bridge connecting people from all walks of life. Travelers seek experiences across the globe, and the concept of creating hospitality cohesion i...

Grey Poplin

Global Brand Manager at Valor Hospitality Partners

Valor Hospitality

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Management Companies

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Brand Marketing

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Opinion

The Hospitality Brand of the Future: Purpose-Driven, Planet-Aligned

The hospitality industry, once defined by luxury, opulence, and aesthetic grandeur, is undergoing a transformation—one that is being shaped by the urgent call for sustainability, conscious travel, and meaningful experiences. In a world grappling wit...

Haninder Sachdeva

CEO at Eight Continents Hotels & Resorts

Eight Continents Hotels & Resorts

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Brand Marketing

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Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

The Future of Hotel Branding: Building a Community Beyond the Stay

The hospitality industry is undergoing a significant transformation. As travelers seek deeper and more meaningful experiences, hotels can no longer rely solely on luxury accommodations and premium services to differentiate themselves. The future of ...

Haninder Sachdeva

CEO at Eight Continents Hotels & Resorts

Eight Continents Hotels & Resorts

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CRM & Loyalty

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Brand Marketing

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Opinion

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Information Technology

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Public Relations

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Brand Marketing

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Content Marketing

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Opinion

Rebranding multi-product companies, lessons learned

Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways fr...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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Digital Marketing

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Brand Marketing

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Guest Experience

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Opinion

Why Brand is Everything in the Age of AI

In an era where artificial intelligence is rapidly redefining business landscapes, one fundamental truth remains unchanged: brand is everything.

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Sales & Marketing

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Brand Marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Food and Beverage for MICE Done Right at Villa Pamphili Roma

Truly, there’s no place like Rome. The Eternal City is forever a delight to visit for work or for pleasure. Over the past five years, the Italian capital has gone through a hospitality renaissance, with incredible hotels opening (or reopening) throu...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Food & Beverage

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MICE

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Brand Marketing

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Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Public Relations

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

Brand Marketing for Hotels: How should we define it?

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Public Relations

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Online Travel Agencies (OTA)

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Brand Marketing

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Opinion Articles — Brand Marketing

Creating Hospitality Cohesion with 90 Global Projects

The Hospitality Brand of the Future: Purpose-Driven, Planet-Aligned

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

The Future of Hotel Branding: Building a Community Beyond the Stay

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Rebranding multi-product companies, lessons learned

Why Brand is Everything in the Age of AI

Food and Beverage for MICE Done Right at Villa Pamphili Roma

Marketers need to be Optimistic

Brand Marketing for Hotels: How should we define it?

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