There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. This provides a clearer picture of unconstrained demand, a...

Leighton Osbourne

Senior Manager, Content and Communications

Duetto

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Sales & Marketing

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Revenue Management

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Lodging Industry

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Big Data

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Opinion

Tech Transformation: How Data Will Power Your Digital Adoption Journey

The hospitality industry is at a crossroads. Mergers and acquisitions abound, shining a spotlight on the increasing role of hotel management groups centralizing and automating operations. With an influx of new technology aimed at increasing efficien...

Niki Johnson

Chief Product Officer

Otelier (formerly myDigitalOffice)

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Property Technology

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Management Companies

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Big Data

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Asset Management

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Opinion

Maximize your digital marketing performance with hotel data strategies

Digital marketing can feel like an elusive game. Just as you nail your strategy – something changes. By weaving data strategies into your digital marketing approach, you’ll facilitate short-term and long-term success with targeted high-value audienc...

Tina Markowitz

VP, Global Strategy

Cendyn™

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Digital Marketing

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Big Data

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Opinion

The Future of Hospitality Runs on Data and Automation

I just got back from a whirlwind trip across the globe, meeting with Otelier team members in our APAC offices, and I’m more excited than ever about the impact Otelier can have on the future of hotel operations and performance. From Brisbane, Austral...

Rob Lawrence

CEO

Otelier (formerly myDigitalOffice)

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Property Technology

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Management Companies

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Finance & Accounting

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Big Data

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Opinion

The Comeback of Hotel Reviews

Hotel reviews have never really been useless, but they did lose some of their impact over time. When they first emerged, they revolutionized the hotel industry. Suddenly, hoteliers had to up their game—guest feedback was no longer limited to a sugge...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Reputation Management

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Search Marketing

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Big Data

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Chatbots, Robotics & AI

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Opinion

Data management trends to transform your hotel in 2025

Here’s a fantasy. What if data management was a towering giant with long, reaching arms — wrapping around all of your data? What would be in the clutches of those big arms? In other words, what will data management include in the year 2025?

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Big Data

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Opinion

From Insights to Impact: How Data Literacy is Transforming Hospitality Operations

Here’s a startling reality: While your property diligently collects endless streams of valuable data - from booking patterns to guest preferences, from operational metrics to revenue indicators - much of this golden intelligence remains trapped in d...

Joe Vargas

SVP & General Manager, Infor Hospitality

Infor

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Property Technology

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Big Data

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Chatbots, Robotics & AI

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Opinion

Top 10 Ways Business Intelligence is Transforming Hotel Revenue Management in 2025

Business intelligence is evolving from static reporting to custom commercial insights. For revenue managers, this means transforming how we analyze, visualize, and act on data. Here are the key trends reshaping our field:

Bill Daviau

VP of Strategic Accounts & Partnerships, Lighthouse

Lighthouse

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Information Technology

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Revenue Management

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Big Data

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Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Digital Marketing

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Advertising

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Big Data

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Content Marketing

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Opinion

6 Ways Hotel Automation Can Help Reduce Labor Costs in 2025

As you’re reading through the onslaught of 2025 hotel industry predictions and trends pieces, you’re likely noticing “Automation” near the top or at the top of every list. So much so that "Automation” might become a buzzword that you start to skip o...

Jason Q. Freed

Hospitality Data Evangelist

Otelier

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Property Technology

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Finance & Accounting

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Innovation

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Big Data

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Big Data

Enhance Your Hotel Forecasting with Big Data: A Smarter Approach to Revenue Strategy

Tech Transformation: How Data Will Power Your Digital Adoption Journey

Maximize your digital marketing performance with hotel data strategies

The Future of Hospitality Runs on Data and Automation

The Comeback of Hotel Reviews

Data management trends to transform your hotel in 2025

From Insights to Impact: How Data Literacy is Transforming Hospitality Operations

Top 10 Ways Business Intelligence is Transforming Hotel Revenue Management in 2025

Marketers, stop thinking and start looking

6 Ways Hotel Automation Can Help Reduce Labor Costs in 2025

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