News

Hospitality’s Superpower in the AI Era

An industry keynote speaker argues that as AI automates routine hospitality tasks, the human capacity for empathy, judgement, and connection becomes more valuable, not less, and offers a practical leadership framework to balance both.

Your Hotel Website Is Now a Verification Tool Not a Discovery Tool, Only 6% of Hotels Appear Consistently in AI Results, AI Is Deskilling Junior Sales Leaders

Friday brought hospitality.today's argument that hotel websites have shifted from discovery to verification tools as AI drives initial consideration, Pertlink's data showing only 6% of hotels appear consistently in AI recommendations with 82% of cited content sourced from OTAs, and The Sales Leadership Brief on AI eroding the critical thinking skills of junior sales reps before they can develop them. WTTC's £14.4bn UK tourist tax warning, Savills naming the UK Europe's most liquid hotel market, and nine property announcements closed the week.