The Invisible Cost of Comfort
Hotels face mounting pressure to either absorb volatile energy costs invisibly or introduce transparent pricing that reflects infrastructure realities.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Opinion Articles
Your Hotel's New Front Door: What the New MCP Means for Hospitality
MCP could enable hotels to integrate AI assistants directly with their booking systems, potentially reducing dependence on OTAs for guest acquisition.
By Sergio Serra, CTO, GuestCentric Systems
Climate Resilience for U.S. Hotels: 5 Ways Leaders Can Turn Weather Disruptions into Revenue Opportunities
The article presents five actionable strategies for U.S. hotels to convert weather disruptions into revenue opportunities, including dynamic pricing, flexible packages, and proactive guest communication.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
If You Value Hotels Using a DCF With an Overall Discount Rate- You Are Probably Not Getting the Correct Value- Here Are the Reasons Why
The article argues traditional single discount rate DCF models undervalue hotels and proposes using mortgage-equity valuation that reflects actual 55-75% debt financing structures.
By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software
London Market Spotlight - FY 25
London hotels maintained 46.8% GOP margin despite RevPAR declining 0.9% through efficient cost management and utility savings.
By Carl Ridgley and Andrew Horder
How modern hotel technology solutions create a connected booking journey
Access Hospitality explains how disconnected hotel systems create booking abandonment and proposes integrated PMS/CRS solutions to streamline operations.
By Victoria Sparkes, Digital Content Writer for Hospitality, Access Hospitality
Marketbeat UK - H2 2025
UK hotel investment fell 23% to £4.9bn in 2025, with single-asset deals rising 37% while portfolio activity dropped due to financing constraints.
By Francesca Madden and Anastasia Cooper
OpenAI’s Commerce Repositioning
OpenAI pivoted away from direct commerce checkout after underestimating integration complexity, while AI referrals to retail sites grew 693% year-over-year.
By George Roukas, President, GAIPAN
Why Cost per Occupied Room Is the Metric That Will Shape Hotel Profitability in 2026
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
By Sarah McCay Tams, Head of Editorial, Actabl
Why I Walked Away from a €200,000 Custom Platform for Webflow
A hospitality marketing CEO explains abandoning a €200,000 custom platform for Webflow to focus on brand experience over technical complexity.
By Sébastien Felix, Founder, Influence Society
The New Hotel AI Funnel: Discoverability vs. Transaction
The article argues hotels should prioritize AI discoverability over transaction infrastructure, as being recommended by AI systems is the gating factor for bookings.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics
The One Word to Describe What You Do for Your Customers
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
100 Years of Solitude: AI and Hotel Commercial Optimization
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
How Geopolitical “Infrastructure Wars” Are Weaponizing Hospitality Tech
Hotels must adopt multi-cloud strategies and offline protocols as tech infrastructure becomes a target in geopolitical conflicts.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The article outlines five AI-powered strategies to combat rising operational costs while maintaining revenue growth, from digital concierges to autonomous pricing systems.
By Jonathan Gough, Content Team Lead, Lighthouse
Why Indie Hotels Need a North Star More Than Ever
The article argues independent hotels need clear strategic positioning beyond aesthetic appeal to compete effectively in an oversaturated boutique market.
By Sean Danson, Founder, CBO, Brand Architect, New Pantheon
How hotel self-service is transforming hospitality
The article explores how self-service technology helps hotels reduce labor costs while improving guest satisfaction through faster check-ins and automated services.
35 Years Strong: A Journey of Growth, Gratitude, and Future Ambitions
The HFTP CEO reflects on 35 years with the association, highlighting expansion into Europe and Asia with new conferences and offices planned.
By Frank Wolfe, Chief Executive Officer (CEO), HFTP
Commercial intelligence: why the breakthrough only happens when you change how you think
Bartnick argues that revenue management breakthroughs come from reframing problems rather than gathering more data, using parenting and dating analogies to illustrate behavioral insights.
By Fabian Bartnick, Founder, Infinito
The Hidden Truth About AI in Hospitality, and Why It’s Not Here to Fix You
The author argues hotels must audit systems and align culture before implementing AI, as technology amplifies existing problems rather than fixing them.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
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