Why the best guest moments aren't in your hotel’s SOP manual
Amrâth Hotels argues that over-reliance on SOPs creates robotic service, advocating for staff training that encourages personal connections over procedural compliance.
Opinion Articles
Why Pertlink Created the AI in Hospitality Lexicon - And Why We Are Giving It to the Industry
Pertlink releases a free AI Lexicon to help hotel operators understand AI terminology and avoid poor governance decisions, emphasizing human-centered technology implementation.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Where Opportunity Meets Capital: Unlocking Saudi Arabia’s Next Phase of Hospitality Growth
Analysis ahead of the 2026 Future Hospitality Summit explores how Saudi Arabia's young demographics and Vision 2030 are reshaping investment strategies toward franchise models and midscale properties.
By Wytze van den Berg, Vice President, International Operations, BWH Hotels EMEA, The Bench
The Hotel Industry Has Been Waiting for AI to Save It From the OTAs.
Argues that AI will strengthen rather than disrupt OTAs like Expedia, as these platforms already control the massive datasets and connectivity that power AI recommendations.
By Andrew Paul, Managing Director, Americas Great Resorts
What ChatGPT’s decision to move away from in-platform transactions means for hotels
OpenAI's shift away from in-platform booking creates opportunities for hotels to capture AI-driven traffic through optimized content strategies.
By Apollos Gause, SEO & Growth Innovator, Cendyn™
The Buffet Paradox: Why Abundance Is Costing Hotels More Than They Know
Hotels lose hundreds of thousands annually to buffet overproduction, with AI-driven tracking showing potential waste reductions up to 90%.
By Fengmin Gong, CEO and Co-founder, Metafoodx
Q1 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview
Q1 2026 saw 110 U.S. hotel transactions totaling $4.6 billion, with Florida and New York accounting for 55% of deals despite geopolitical energy shocks.
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
Business Intelligence Tools and Decision Making for Hospitality
The article explores how hotels can leverage data analytics and BI tools to transform operational data into actionable insights for revenue optimization and strategic decision-making.
By Robert O’Halloran, Professor Director, School of Hospitality Leadership, East Carolina University
The Soul of Amalfi with Borgo Santandrea and the Lucid Madness Needed to Build Here
The 45-room ultraluxury resort opened in 2021 after a four-year construction project on challenging cliff terrain, earning a spot on World's 50 Best Hotels list.
By Adam Mogelonsky and Larry Mogelonsky
Beyond the Glass Ceiling: How Women in Hospitality Are Redefining Leadership Through Education
The author argues that advanced education in hospitality management provides women with strategic frameworks and opportunities to overcome structural barriers to leadership advancement.
By Andrea Nicole Miles, hospitality professional, service leadership strategist, and graduate student, HFTP
Why belonging is the new hotel amenity
The July's founder argues that culture-driven hiring and human connection now matter more than traditional amenities in creating guest loyalty.
The Buyer Changed. Your Process Didn't.
Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
The innovative history of hotels, that vanished
Analysis explores how hotels lost their role as innovation showcases since the digital revolution, shifting from pioneering physical tech to lagging behind home automation.
By Martin Soler, Partner, Soler & Associates
Hospitality as an Aspirational Career Destination for Younger Generations: A Collaborative Approach
The author advocates for industry-wide collaboration between hotels, trade organizations, and educational institutions to address talent challenges through better compensation, flexible schedules, and hybrid roles.
By Brendan Cronin, Visiting Professor, Les Roches
Shock, Divergence, and Recovery: The Impact of the 2026 U.S.–Iran Conflict on GCC Hospitality
The conflict disrupted 40 million annual passengers through Gulf transit corridors, with UAE markets hit harder than Saudi Arabia due to greater international exposure.
By Hala Matar Choufany, President - HVS Middle East, Africa and South Asia, Dubai, HVS
Cross-Modal Orchestration - Culinary Creativity Before The Plate
The article argues that culinary creativity occurs through cross-modal sensory alignment before food arrives, rather than through constant dish innovation on the plate.
By Marc Stierand and Charles Spence
The Essential Workers of Travel Distribution
The article argues content analysts have become essential infrastructure workers, ensuring accurate hotel information flows across AI-driven distribution channels.
The Problem With Cities Designed for Dates, Not Marriages
Cities optimize for short-term visitor metrics rather than long-term resident connection, with repeat visitation as the key indicator of urban success.
By Dr. Aradhana Khowala, CEO & Regenerative Tourism Expert | Global Thought Leader | Chair and Non-Executive Director | Innovator in Luxury Hospitality and Wellness | Public Speaker, Aptamind Partners
Customers Don’t Care About Your Intentions – They Care About Results
Hyken argues that hospitality businesses must translate customer service intentions into specific, measurable behaviors and standards to consistently deliver results.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
What Does Content Marketing Mean for Hotels?
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
By Nasir Zahir
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