The New Economics of Visibility
Research shows 81% of travelers trust media outlets more than other channels, yet hotel executives still prioritize paid search despite the AI-driven shift in discovery.
By Nick Slavin, CEO and Co-Founder, Curacity
Opinion Articles
Is hospitality distribution the modern RM swingers club?!?
Bartnick argues modern hotel distribution resembles casual dating rather than committed relationships, with guests constantly comparing options across multiple platforms.
By Fabian Bartnick, Founder, Infinito
A CX Lesson from Spider-Man
Research shows 79% of customers value personalization and 63% will pay more for it, but companies must use AI-powered data responsibly to avoid the "creepiness factor."
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The $100K Mistake Hospitality Vendors Keep Making (Hint: It's Not Marketing Spend)
The article outlines how hospitality vendors lose deals by lacking online social proof despite heavy outbound spending, offering a 90-day framework to fix it.
By Susan Tucker, Partner & COO, The Lure Agency, Lure Agency
When the Property Outlasts Its Leaders
Long-tenured staff accumulate invaluable guest insights, but hotel structures fail to capture this intelligence for operational decisions.
By Hideki Hayashi, Founder, Pulse Hospitality Group
AI in Hotel Accounting: Separating Table Stakes from the Next Wave
The article separates proven AI capabilities like AP automation from emerging tools like natural-language queries, helping finance teams evaluate vendor claims.
By Chip Fritsch, Chief Operating Office, HIA
The Selective [Human Service] Hotel: Reframing Hospitality in the Age of Artificial Intelligence
Academic framework proposes concentrating human staff in high-value moments while AI handles routine tasks, challenging the assumption that more human interaction equals better service.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
What’s Past Is Prologue: The Sales Challenges Hospitality Still Hasn’t Solved
Sales challenges like weak prospecting, poor follow-up, and team alignment issues persist unchanged since 1999, requiring human-centered coaching solutions beyond AI.
By Gary Hernbroth, Founder, Training for Winners
AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next
The author argues AI will force hotels to rethink hospitality fundamentals, moving from reactive service to anticipatory experiences that feel effortless.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The Earn and Burn Challenge for Aspirational Flagged Hotels
The article explores how luxury hotels face revenue challenges when loyalty program members earn points at cheaper properties but redeem them at high-end hotels, reducing ancillary spending.
By Adam Mogelonsky and Larry Mogelonsky
Why Skipping Concept Development Costs More Than You Think
The article explains how rushing into design and construction without proper concept development leads to underperforming assets requiring expensive corrections post-opening.
By Laura Dutrieux, Junior Partner, RLA Global
10 Tactical Suggestions to Conquer AI for Hotel Operations!
The article provides 10 actionable steps for hotels to implement AI, from voice automation and back-office workflows to AI visibility optimization and dynamic pricing engines.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
How Luxury Hotels Are Expanding Into Yachts and Airlines To Grow Their Brands
Luxury hotel brands like Ritz-Carlton, Four Seasons, and Aman are launching yacht and private jet services to differentiate themselves in an increasingly competitive market.
By Nikolas Skrivanos, Contributor, HFTP
The Future of Hospitality Is Not More Human Interaction — It Is More Selective Human Value
The article argues AI will reduce routine human interactions in hotels rather than create more guest contact time, forcing operators to strategically deploy human value where it matters most.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Future of Hotels Will Not Be Won by More Bookings, It Will Be Won by Better Thinking
The article argues hotels must shift from volume-driven to intelligence-driven growth, focusing on guest understanding and experience design rather than simply capturing more bookings.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The Two Problems in the Travel Value Chain We Never Solved
The article argues group travel and vacation packages remain structurally inefficient despite two decades of innovation in hotel room distribution.
The Modern Sales Leadership Stack: Strategy, Systems, Signal & Story
The author introduces a four-layer leadership framework covering strategy, systems, signal interpretation, and storytelling to build resilient revenue organizations.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Hospitality Horizons 2026: The Top 5 Trends Shaping Travel & Hotels
Academic research identifies five interconnected forces transforming hospitality in 2026, with AI automation and economic polarization driving both luxury premiumization and demand for authentic local experiences.
By Jungho Suh, Assistant professor of management and project director, GWU
Different Types of Hotel Room: Classifications Explained
The guide covers how strategic room classification and attribute-based selling can boost ADR and revenue through targeted pricing, from traditional categories to wellness and pet-friendly rooms.
By Stephanie Clemo, BOSC 6 Student and Hospitality Strategy writer, EHL
Six Months, No General Manager: How a Strategic Search Helped a Hotel Finally Land the Right Leader
Case study shows how repositioning a GM role as a transformation opportunity and using targeted outreach instead of job postings led to successful hire within five weeks.
By Alex Gould, Hospitality Leadership Recruitment, Cayuga Hospitality Consultants
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