The problem with PMSs: how to approach choosing new hotel tech
Two hospitality tech experts break down why PMS selection is now driven by API openness and integration ecosystems, with practical guidance for independents and multi-property operators.
Opinion Articles
Booking.com's shield doubles as an invitation
A critical reading of Booking.com's partner messaging argues its "protection" pitch to independent hotels masks a platform dynamic where independents are the foundation being guarded for Booking's own benefit.
By Markus Busch, Editor/Publisher, hospitality.today
How Much Gold Is There?
The author introduces TCPG (Token Cost Per Guest) as a discipline for hotel operators to meter AI spending, arguing most deployments fail because costs are invisible inside bundled platform contracts.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The HumAIn Framework™: Architecting Auto-Automation in a Product-Centric Hospitality Ecosystem
TRAVHOTECH's HumAIn Framework proposes a four-layer AI architecture for hospitality, separating data infrastructure, software automation, physical robotics, and human strategic oversight.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
What AI can (and can't) do for hotel venue sales
AI tools that automate proposal generation and follow-up prompts can lift hotel venue conversion rates, but misapplied automation risks undermining the trust-based relationships that drive repeat MICE business.
By Lauren Hall, Founder & CEO, iVvy
Beyond the Room Block: How Hotels Can Maximize Wedding Revenue During Peak Summer Season
Hotels can grow wedding revenue beyond the room block by offering hospitality suites, F&B activations, local partnerships, and personalized touches that turn one-night stays into multi-day guest experiences.
By Ashley Unrue, CHS, CHSP, Senior Regional Director of Sales, Newport Hospitality Group
Beyond RevPAR: Why PMS/POS Integration is Redefining Hotel Revenue Strategy
Maestro PMS argues that connecting PMS and POS systems is now a strategic requirement for hotels shifting from room-centric metrics to Total Revenue Management and full guest value visibility.
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
Trends Redefining Hospitality Design and Hotel Development
Survey of 2,000 US and European travelers identifies six design imperatives: acoustic comfort, visible sustainability, embedded wellness, faster refresh cycles, authentic local culture, and technology as emotional connection.
By Johan Holm Thornhammar, SVP Hospitality, Outform
Shaken, Not Stirred without the Spirits: Why Hotel Bar Guests Are Choosing High-End Mocktails Over Alcoholic Cocktails
Rising sobriety trends and Gen Z preferences are pushing luxury hotel bars to build premium mocktail programs, with margins of 65–75% making them more profitable than traditional cocktails.
By Nasir Zahir
The ROI of Self-Service Check-In: A Practical ROI and Risk Assessment Framework for Hospitality Operators
Kiosk.eu makes the case for self-service check-in kiosks, outlining ROI drivers including labour cost reduction, ancillary upsell revenue, and a payback period of months to under one year.
By Dipesh Bharambe, Digital Marketing Specialist, Kiosk Embedded Systems GmbH
When "I Don't Care" Starts Recruiting
A hospitality operator argues that tolerating disengaged employees is the fastest way to erode standards, warning that indifference spreads and drives away high performers.
By Franck Desplechin, CEO Founder | F&B Expert, Cheffranck.com
CEO Perspective: Industry Outlook Improves, But Pressure Remains
A CEO perspective from Otelier argues that while RevPAR forecasts improved at NYU 2026, inflation continues to outpace revenue growth, shifting operator focus from topline metrics to GOPPAR, NOI, and labor productivity.
By Rob Lawrence, CEO, Otelier
The ROI of letting go: Why autonomy is Africa’s real hospitality differentiator
A Valor executive argues that empowering GMs to act as local entrepreneurs, rather than following rigid brand standards, is the key competitive differentiator for international hotel brands operating in Africa.
By Joep Schoof, Chief Operating Officer Africa, Valor Hospitality
The right to not have missed - Booking and Airbnb are buying a seat in agentic travel, and protecting the storefronts it erodes
Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the risk that hotels will soon rent visibility from the same parent that runs both the OTA and the assistant.
By Markus Busch, Editor/Publisher, hospitality.today
Your Guests Are Not Looking for Satisfaction. They Are Looking for Safety.
The author argues that guest satisfaction scores fail to capture whether guests felt genuinely recognized, and that recognition, not service efficiency, is the true driver of repeat visits.
By Hideki Hayashi, Founder, Pulse Hospitality Group
Ancestral Superfoods From East to West Asia: Sustainable Nutrition for Asian Hospitality
A contributed piece for Hotel Yearbook 2026 explores seven ancestral superfoods across six Asian countries as a framework for building sustainable, health-focused F&B menus in Asian hospitality.
By Nico Dingemans, Founder and Managing Director, Hospitality in Health (HIH)
Your Hotel Is Not Behind on AI. It Is Watching the Wrong Clock.
A hotel operations veteran argues hoteliers should focus less on AI tools and more on clean data, open integrations, and AI discoverability before demand-side shifts erode visibility.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Sustainable Travel Immersion at Its Peak with Sumaq Machu Picchu Hotel
Owner Angie Clavijo details how Sumaq Machu Picchu Hotel integrates regenerative farming, agrobiodiversity, and Andean cultural heritage into a luxury guest experience, with B Corp certification in final stages.
By Adam Mogelonsky and Larry Mogelonsky
5 Ways Hotels Can Embed Sustainability into Day-To-Day Operations
AC Hotel Asheville Downtown shares how it moved sustainability from good intentions to measurable daily operations through data tracking, workflow integration, and leadership accountability.
By Brandon Miller, General Manager, McKibbon
Five Vendors Worth Watching at HITEC 2026
Infor Hospitality previews five HITEC 2026 vendors addressing hotel tech fragmentation, covering loyalty, owner relations, back-office automation, ancillary revenue, and AI-powered distribution.
By Alan Young, VP, Strategy | Hospitality, Infor
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