Hotels track ADR and RevPAR precisely but have no equivalent instrument for the true operational cost of delivering each stay, leaving labor, coordination, and unplanned effort invisible in the financials.
AI assistants now synthesize reviews and web content into hotel summaries that travelers see before visiting any owned channel, reshaping how first impressions are formed.
A Club Quarters executive argues hotels should treat distribution as a strategic ecosystem, prioritizing data connectivity, direct booking conversion, and guest lifetime value over raw channel volume.
A hospitality consultant argues that most hotels lose ancillary revenue not from product gaps, but from poor language framing, mistimed offerings, and invisible services that prevent willing guests from spending.
Marriott's acquisition of Lefay Resorts is less about net unit growth and more about owning the Lefay SPA Method as a scalable wellness playbook for repositioning existing luxury properties.
Senior leaders from HVS, Hyatt, LR Hotels, Westmont, and Aareal Bank discuss how hotel operating models must blend flexible contract structures, AI-driven distribution, and human-centred experiences to succeed by 2030.
IRIS outlines 10 operational and revenue warning signs that indicate a hotel's F&B setup needs mobile ordering, from order errors and slow service to multi-property brand inconsistency.
A vacation rental operator argues the industry lacks a unified financial standard, proposing an "Owner-Adjusted Performance Report" that consolidates both management company and property owner costs into a single net return view.
The author argues that hospitality training must move beyond SOPs to incorporate applied psychology, equipping teams with tools to understand human behavior, manage emotions, and adapt in real time.
A luxury hotel GM with 20+ years of experience argues AI amplifies rather than replaces hospitality professionals, citing Hilton's AI Planner, Be My Eyes partnership, and operational forecasting as real-world examples.
The final installment of an 8-part series argues that RevPAR is a vanity metric, urging hoteliers to measure profit kept after acquisition costs and total guest spend instead.
Expedia Group and RateHawk published research the same week recasting hotel connectivity from neutral infrastructure into the entry condition for AI-driven, platform-controlled distribution.
A hospitality sales leader argues that top salesperson departures are preventable, outlining a "Stay Stack" framework of fair targets, real coaching, recognized effort, and visible career paths.
Hoteliers and venue managers are urged to move beyond diary fullness as a performance metric, tracking utilisation rate, attendee density, RevPASM, and booking pace instead.
Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.
With 38% of hoteliers citing integrations as a top pain point, the case for open APIs, best-in-class systems, and intuitive UX over all-in-one platforms has never been stronger.
As AI tools increasingly shape traveler decisions before they visit a hotel website, brand consistency across reviews, listings, and third-party sources has become a critical marketing priority.
The article argues that luxury hotels can meet ESG goals without sacrificing service quality by embedding sustainability into the guest journey through personalization, digital tools, and transparent communication.
A structured guide covering training schedules, budget allocation (2-5% of revenue), LMS platforms, and case studies showing up to 45% turnover reduction and 2.5x ROI within 18 months.
Namastay founder Frédéric Robles argues that friction at checkout, not pricing or loyalty, is the primary reason hotel direct booking rates remain stuck at 5–15%, while digital wallets have doubled mobile bookings on some properties.