Abba Hotels boosted conversions 15% with Cendyn DMP metasearch campaigns
Spanish hotel group achieved 15% higher conversions and 27% revenue per click increase using centralized metasearch campaigns across Google, Kayak, and Tripadvisor.
Sales & Marketing
Is hospitality distribution the modern RM swingers club?!?
Bartnick argues modern hotel distribution resembles casual dating rather than committed relationships, with guests constantly comparing options across multiple platforms.
By Fabian Bartnick, Founder, Infinito
A CX Lesson from Spider-Man
Research shows 79% of customers value personalization and 63% will pay more for it, but companies must use AI-powered data responsibly to avoid the "creepiness factor."
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Spin Into Memory: Meet GCSTIMES Panda Keychain
GCSTIMES' plant-based leather panda keychain features dual-sided design with customizable elements for seasonal themes and property branding.
The $100K Mistake Hospitality Vendors Keep Making (Hint: It's Not Marketing Spend)
The article outlines how hospitality vendors lose deals by lacking online social proof despite heavy outbound spending, offering a 90-day framework to fix it.
By Susan Tucker, Partner & COO, The Lure Agency, Lure Agency
The rise of "bleisure" travel and what it means for your hotel website
The article provides strategies for hotels to capture the growing bleisure market through website optimization, flexible amenities, and AI-driven personalization.
By Paige Lopez, Content marketer, Lighthouse
What’s Past Is Prologue: The Sales Challenges Hospitality Still Hasn’t Solved
Sales challenges like weak prospecting, poor follow-up, and team alignment issues persist unchanged since 1999, requiring human-centered coaching solutions beyond AI.
By Gary Hernbroth, Founder, Training for Winners
Rethinking value creation in travel through the perspective of Mauricio Prieto
eDreams co-founder argues travel companies overinvest in features while underinvesting in reducing customer risk and executing after acquisition.
How Luxury Hotels Are Expanding Into Yachts and Airlines To Grow Their Brands
Luxury hotel brands like Ritz-Carlton, Four Seasons, and Aman are launching yacht and private jet services to differentiate themselves in an increasingly competitive market.
By Nikolas Skrivanos, Contributor, HFTP
The Two Problems in the Travel Value Chain We Never Solved
The article argues group travel and vacation packages remain structurally inefficient despite two decades of innovation in hotel room distribution.
The Modern Sales Leadership Stack: Strategy, Systems, Signal & Story
The author introduces a four-layer leadership framework covering strategy, systems, signal interpretation, and storytelling to build resilient revenue organizations.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Revenue Management is dying
The author argues that revenue management faces growing public resistance not because it's ineffective, but because consumers increasingly notice and resent dynamic pricing.
By Fabian Bartnick, Founder, Infinito
2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar
Revinate webinar examines how hotels can replace generic email blasts with data-driven campaigns to increase direct bookings and revenue.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Human vs AI in Hotel Paid Ads
The article argues hotels should automate ad execution while keeping humans in control of strategy, positioning, and commercial objectives.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Smart contracting: Building better base business
The article explains how hoteliers can build recurring guest relationships through targeted sales efforts with demand drivers like airports, military bases, and construction projects.
By Daniel Foreman, Commercial Strategist, Lighthouse
Expanding Hotel Marketing Analysis with Website Performance Insights
Exely's marketing director explains how website analytics reveals demand patterns before booking, citing cases where traffic analysis led to localization and content updates that boosted direct revenue.
By Anna Belash, Chief Marketing Officer, Exely
Your Hotel Isn't Being Found by AI — Here's Why That's a Crisis (and a Fix)
Hotels must optimize content for AI engines like ChatGPT as nearly half of website traffic will soon come from AI-driven searches, not traditional Google results.
By Cory Falter, Partner, Lure Agency
Thailand Reaffirms Its Position as a Safe and Welcoming Destination for Global Travellers
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Why events like Harry Styles' tour demand a smarter direct channel strategy for your hotel
Using Taylor Swift and Harry Styles concert data, the article shows how hotels can capture event-driven travelers through targeted direct booking campaigns and personalized website experiences.
By Paige Lopez, Content marketer, Lighthouse