The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
The 38-unit property operates without front desk staff using Mews' platform for contactless check-in and integrated operations.
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
Actabl received a U.S. patent for technology that standardizes hotel data from different systems, addressing inconsistencies that create reporting delays and undermine AI analytics.
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
GratifID's NFC-powered platform promises direct-to-worker payments and real-time insights, with 82% of hoteliers viewing digital tipping as high-impact innovation.
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
Vingcard's new DIN lock features BLE, NFC, and Zigbee connectivity for European properties, supporting both mobile access and traditional key cards.
The article identifies when manual revenue management processes become costly inefficiencies, citing 15-20% RevPAR improvements from effective RMS implementation.
Lighthouse launches Connect AI 2.0 to help hotels rank in ChatGPT searches and compete with OTAs for direct bookings through AI platforms.
Stayntouch won for its cloud-based PMS offering 100% uptime, 1,400+ integrations, and mobile-first operations that save hotels 80+ hours monthly.
Innspire's AI Concierge now handles 66.7% of guest messaging at the Cornell teaching hotel, with mobile check-in and dining capabilities live.
Wilson joins from Jonas Hospitality to focus on AI integration, user experience improvements, and expanding Maestro's technology ecosystem.
Study of 179 luxury hotel guests shows 94.25% tablet usage rates, with 29% engaging with sponsored content compared to less than 1% for traditional digital channels.
The expanded integration connects Zucchetti's 48,500 hospitality customers with SiteMinder's distribution platform across Europe, Asia Pacific and the Americas.