Reviving hidden gems into design-forward destinations: The French Cowboys story
Texas boutique hotel group French Cowboys uses Cloudbeds PMS to manage seven unique properties while maintaining individual character and streamlining operations.
News
RakYim Siam Hotel’s Major Transformation in Bangkok Powered by Shiji’s Integrated Tech Stack
The Bangkok property, formerly Maitria Mode Sukhumvit 15, deployed Shiji's cloud-based PMS, POS, and reputation tools to support its relaunch as a Thai lifestyle hotel.
A Simple Checklist to Make Your Hotel Website AI-Friendly
Hotels must optimize websites with specific, text-based content that AI can extract and understand, moving beyond keyword-focused SEO to factual information architecture.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
AI Tools in Revenue Management Are Co-Pilots, Not Autopilots
The article uses a case study of a £35 rate drop mistake to argue for human oversight controls when implementing AI pricing recommendations.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Hapi and Actabl Launch The Future of Hotel Data Survey to Benchmark Industry Readiness for AI, Real-Time Insights, and Smarter Operations
The research initiative will explore data access barriers, AI readiness, and operational challenges across hotel departments to inform a 2026 industry report.
TTI Technologies Announces Juanita Andrade as Vice President of Sales
Juanita Andrade replaces retiring VP Tim Doxzon to lead sales strategy and client engagement for the hospitality technology company.
The PMS Wars and AI, part II
Author argues PMS systems remain central to hotel operations despite AI advances, favoring platform consolidation over best-of-breed specialist solutions.
By Martin Soler, Partner, Soler & Associates
Six layers, one hub — the minimum stack for the new PMS era
The article outlines a six-layer technology architecture with PMS as the central hub for 100-room independent hotels, featuring AI-ready integrations and real-time data flows.
By Markus Busch, Editor/Publisher, hospitality.today
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
HFTP Announces 2026 Hospitality Technology Honors: Mary Gerdts for Hall of Fame and Bob Gilbert with an Award of Merit
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
Historic Portsmouth mansion launches as a fully autonomous boutique apartment-hotel powered by Mews
The 38-unit property operates without front desk staff using Mews' platform for contactless check-in and integrated operations.
The End of Problems: Why is the Travel Industry Optimizing for a World That's About to Disappear?
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
By Jacqueline Nunley, Global Industry Strategist - Travel, Transportation & Hospitality, Salesforce, Inc.
Actabl Earns U.S. Patent for Hotel Data Normalization as AI Raises the Stakes on Data Reliability
Actabl received a U.S. patent for technology that standardizes hotel data from different systems, addressing inconsistencies that create reporting delays and undermine AI analytics.
The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Your Staff Are Already Using AI — You Don't Know About It
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
GratifID Debuts TIPMO at HITEC 2026 as Digital Tipping Tops Hotels’ Tech Wishlist
GratifID's NFC-powered platform promises direct-to-worker payments and real-time insights, with 82% of hoteliers viewing digital tipping as high-impact innovation.
Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.