Whitepaper: Rewriting the rules of direct booking with AI
The whitepaper explores how hotels can use AI to compete with OTAs, featuring insights from Langham Hospitality Group and practical strategies for revenue growth.
Press Releases
Masterclass: AI in Hospitality on 8 June, Amsterdam
Hotelschool The Hague offers a 3.5-hour practical workshop for hotel managers on June 8, covering AI applications in guest communication, operations, and HR.
HFTP Announces 2026 Hospitality Technology Honors: Mary Gerdts for Hall of Fame and Bob Gilbert with an Award of Merit
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Choice Hotels International Unveils New Technologies and AI-Powered Solutions to Help Owners Capture More Demand and Operational Excellence
Choice launches five AI solutions including Business Direct for SMBs, EasyBid for group sales, CHARLIE virtual assistant, and RAISE rate management.
Wyndham Launches Native ChatGPT App
The app makes Wyndham the first major economy/midscale franchisor with native ChatGPT integration, part of $450M+ in tech investments.
The AI Opportunity in Hospitality – Share Your Perspective
HospitalityNet invites hotel industry professionals to participate in research examining real-world AI applications and results through interviews or multilingual surveys.
Innovation Celebrated in Marrakesh as UN Tourism Backs Next Generation of Startups
UN Tourism announced startup competition winners in Marrakech, with Beyond the Map taking top prize for AR-powered cultural heritage experiences.
If You Could Redesign Hospitality with AI… What Would You Change?
The AI Hospitality Alliance seeks industry input through a brief survey to shape AI adoption priorities and direction in hospitality.
Meyer Jabara Hotels Executive Session Signals Strong Outlook for 2026 with AI Driving Operational Focus
Meyer Jabara's annual meeting with 120+ GMs showed two-thirds are bullish on 2026, with AI streamlining operations and new agentic distribution models enabling direct guest connections.
HITEC 2026 Showcases Unmatched Hospitality Tech Variety as Exhibit Floor Space Sells Out
Over 360 companies will exhibit across 83,000 sq. ft. at the June 2026 San Antonio event, with 5,800+ attendees expected.
Radical Innovation Opens Submissions for 20th Anniversary Competition, Introducing a New Technology Category
The nonprofit's 20th anniversary edition adds a Technology Category alongside existing Project and Product categories, with submissions open until August 2026.
How AI Is Changing the Way We Plan Travel
Tripadvisor integrates with Claude and Alexa+ to deliver AI-powered travel recommendations using millions of reviews and structured traveler data.
Ascott Invests in AI-Ready Infrastructure to Scale Agentic Commerce
Ascott partners with Accenture, Amadeus and EHL to build AI infrastructure for agentic commerce, where intelligent agents handle travel planning and bookings.
HFTP Announces Workforce 20X: The AI Evolution Learning Lab at HITEC 2026
HFTP's AI Council will host an interactive learning lab at HITEC 2026 in San Antonio, allowing hoteliers to explore AI implementation with industry experts in a no-sales environment.
HITEC TOKYO Held for the First Time in Japan
The world's largest hospitality tech conference establishes its first Asian presence through a partnership with RX Japan.
Introducing the AI Hospitality Alliance (AIHA): A New Independent Industry Platform to Unite and Shape the Future of AI in Hospitality
Ira Vouk launches AIHA to unite hoteliers, tech partners, researchers and investors around coordinated AI strategy through education, events and research.
Hospitality management graduate student shapes technology practices at Cafe Laura
Graduate student at Penn State's Cafe Laura optimizes Bear Robotics Servi robot operations while learning AI-driven revenue management strategies.
Expedia Group Reveals ‘The AI Trust Gap’: Travelers Embrace AI for Planning but Rely on Trusted Brands to Book
Survey of 5,700+ travelers shows 53% use AI for trip suggestions but 68% prefer trusted brands for actual booking.
Who Owns Travel in 2046? Artificial Intelligence, Trust and Power Redraw the Map
The 2026 Leadership Exchange at ITB Berlin explored how AI will redistribute power in travel by 2046, with trust becoming fragmented and some destinations restricting access.