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Hotel Rebrandings

Rebranding

Ascend Hotel Collection Debuts 300th Hotel On Charming Martha's Vineyard Island

The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) reached a significant milestone today with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha's Vineyard: Edgar Hotel - Martha's Vineyard. This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine; and San Francisco.

Ascend Hotel Collection
Edgartown, Massachusetts, United States
Rebranding

Iconic Vail Property Joins the Prestigious Gemstone Collection

BENCHMARK®, a global hospitality company, is expanding its Colorado portfolio with the addition today of Manor Vail Lodge located in historic Vail. The year 'round resort is set in the heart of the storied village, at the foot of Vail Mountain's Golden Peak. Manor Vail Lodge is now a part of Benchmark's prestigious Gemstone Collection. It joins Benchmark's Garden of the Gods Resort and Club in Colorado Springs and Tivoli Lodge, also located in Vail.

The Gemstone Collection
Vail, Colorado, United States
Rebranding

Ascend Hotel Collection Expands to Missouri Ozarks

he Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand's latest addition is located in Branson, Missouri, one of the country's most vibrant family vacation towns and the "Live Entertainment Capital of the Midwest."

Ascend Hotel Collection
Branson, Missouri, United States
Rebranding

AJ Capital Partners Acquires The Homestead In Evanston, Illinois

Adventurous Journeys (AJ) Capital Partners announced today that it has acquired The Homestead in Evanston, Illinois. The eight-story, 91-key neighborhood hotel will run independently as The Homestead prior to and during renovations, which will begin in early 2020. Once completed in fall 2020, the hotel will debut as part of the Graduate Hotels® collection. 

Graduate Hotels
Evanston, Illinois, United States
Rebranding

Delta Hotels Muskegon Downtown Opens After a Multi-Million Dollar Renovation and Rebranding

Parkland Properties of Michigan today announced the rebranding and opening of the 200-room Delta Hotels by Marriott Muskegon Downtown, which recently completed an $8 million renovation of all rooms, meeting and public spaces. The rejuvenated property will deliver an upscale choice to business and leisure travelers to Muskegon and will be connected to the new $19 million Muskegon Convention Center with 21,000 SF of flexible meeting space coming in Spring of 2020. Parkland Properties also owns and manages the adjacent 140-room Shoreline Inn & Conference Center in Muskegon.

Delta
Muskegon, Michigan, United States
Rebranding

Tapestry Collection by Hilton Welcomes a Sweet New Addition With The Wilbur Lititz

Today, The Wilbur Lititz, Tapestry Collection by Hilton joins Tapestry Collection by Hilton's growing collection of stylish, upscale hotels. Drawing inspiration from its origins as a chocolate factory, The Wilbur Lititz will offer guests the unique experience of staying in the former Wilbur Chocolate Factory, originally opened in the early 1930s. The property is conveniently located next to the Wilbur Market, a unique food hall, and additional downtown eateries and bakeries, including the Julius Sturgis Pretzel Bakery and the Wilbur Chocolate Museum.

Tapestry Collection by Hilton
Lititz, Pennsylvania, United States
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Amadeus Hospitality
Rebranding

Tapestry Collection by Hilton Arrives in Downtown Bethesda with The Bethesdan Hotel

This month, Tapestry Collection by Hilton will welcome The Bethesdan Hotel to its portfolio of upscale, original hotels as the brand's first property in Maryland. Set in lively downtown Bethesda, Maryland, guests will discover a variety of local shops, restaurants and entertainment just steps from the hotel doors, with convenient access to popular Washington, D.C. attractions.

Tapestry Collection by Hilton
Bethesda, Maryland, United States
Rebranding

Thompson Toronto to Undergo Transformation to 1 Hotel Toronto Set to Debut Summer 2020

Barry Sternlicht, 1 Hotels Founder and CEO & Chairman of Starwood Capital Group, announced plans today for its newest property, 1 Hotel Toronto, inspired by Canada'snatural beauty, the vibrant character of King Street West and the Torontomarketplace. The hotel is being developed in partnership with Mohari Hospitality, a global real estate investment company and owner of the building which is currently operated as the Thompson Toronto. The downtown property will undergo an extensive transformation into a relaxing luxury sustainable 1 retreat.

1 Hotels
Toronto, Ontario, Canada
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Hospitality Net
Rebranding

Treasure Island - TI Hotel & Casino In Las Vegas Joins Radisson

Radisson today announced the signing of Treasure Island - TI Hotel & Casino in Las Vegas to its portfolio of hotels. The resort will officially join the Radisson system later this year as Treasure Island - TI Hotel & Casino , a Radisson Hotel. The award-winning resort, featuring nearly 3,000 rooms, contemporary style and high-energy atmosphere, marks the company's first property on the famous Las Vegas Strip. Guests will be able to book a stay at TI on RadissonHotels.com by late 2019 and Radisson Rewards members will be able to earn and redeem points in 2020.

Handwritten Collection
Las Vegas, Nevada, United States
Rebranding

PM Hotel Group Announces Opening of Renovated and Rebranded Philadelphia Marriott Old City

PM Hotel Group, one of the nation's leading hotel management companies, today announces the opening of the newly renovated and rebranded Philadelphia Marriott Old City in the heart of Philadelphia's most iconic historic neighborhood. The multi-million dollar renovation brings a welcoming, new flagship Marriott Hotels branded property to the area.

Marriott
Philadelphia, Pennsylvania, United States
Rebranding

Le Méridien New York, Central Park Reopens Following Conversion of Former Viceroy Hotel

Paris-born Le Méridien Hotels & Resorts, part of Marriott International, along with Arden Group, is excited to announce the opening of Le Méridien New York, Central Park, a 240-room hotel that offers breathtaking views of Central Park and Manhattan skyline. The former Viceroy hotel was converted to showcase Le Méridien's heritage and mid-century design. With a nostalgic nod to the glamour of the French Riviera in the 1960s, Le Méridien inspires travellers to explore the world in style, savour the good life and enjoy experiences that offer something more than meets the eye.

Le Meridien
New York, New York, United States
Rebranding

Cliffrose Springdale rebrands to Curio Collection by Hilton

Nestled along the Virgin River and bordering Utah's Zion National Park, Cliffrose Springdale allows guests to relax amid the surrounding lush desert foliage and breathtaking canyon views. The hotel offers delicious cuisine at onsite restaurant Anthera where guests will dine indoors or al fresco with incredible views of Zion's cliffs and pure blue skies. The hotel's green desert gardens, heated outdoor pool and its large firepit provide a great fresh air escape while taking in one of Utah's breathtaking deserts.

Curio – A Collection by Hilton
Hurricane, Utah, United States
Rebranding

Newest Ascend Hotel Turns Any Guest Into A World Traveler

The Chateau Avalon, winner of the Kansas City Visitors Choice award for six straight years, is the latest addition to the Ascend Hotel Collection's portfolio of resort, boutique and historic hotels. The award-winning property is celebrated for its personalized service, upscale touches, and unique suites that allow visitors to experience regions of the world without a passport.

Ascend Hotel Collection
Kansas City, Kansas, United States
Rebranding

Farmhouse Catskills - The Great Escape

A stylish sylvan homestead set within an age-old landscape defined by pine-scented forests, meandering streams and brooding hills, the mission statement of Farmhouse Catskills is as simple as it is powerful: "to bring the glory of the Catskills to a new generation". Opening June, the meticulously renovated 75-room, 3-suite hotel emerges as an achingly chic gateway to both the organic, old-world attractions of its extraordinary natural setting and the inspiring cultural movements sowing seeds in Upstate New York. Embodying the values of a traditional country inn, Farmhouse Catskills has been designed to serve as a hub for socializing and a gathering spot for the community: from the farm-to-table inspired restaurant and sumptuous black-limestone, speakeasy-inspired bar, to the inviting terrace and garden complete with firepits. Throw in a 150-year-old barn turned multi-faceted creative studio and exhibition space, and it quickly becomes apparent that the glory days are well and truly back.

Design Hotels
Roscoe, New York, United States