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Hotel Rebrandings

Rebranding

The Unbound Collection by Hyatt Brand Grows with the addition of the Chicago Athletic Association

The historic Chicago Athletic Association landmark property located in the heart of Chicago's business and cultural district joined The Unbound Collection by Hyatt brand in November 2019. The unique property was restored from a renowned 19th century athletic club to a hotel in 2015, with the purpose of returning the building to Chicagoans following 125 years of members-only access. Today, the 241-room "urban playground" offers seven award-winning food & beverage outlets - including the Prohibition-era microbar Milk Room, lively Game Room, the swanky, James Beard Award-winning Cherry Circle Room, and the hotel's crown jewel, Cindy's, its rooftop restaurant and bar perched 13 stories above Millennium Park. In addition, locals and guests alike are invited to experience the Chicago Athletic Association hotel's 150+ annual programming events, ranging from pop-up roller skating nights in the hotel's vintage gym to hands-on cocktail workshops with in-house experts.

The Unbound Collection by Hyatt
Chicago, Illinois, United States
Rebranding

Iconic Ambassador Chicago Joins Joie de Vivre Hotels

Ambassador Chicago is proud to announce it is joining Hyatt lifestyle hotel brand Joie de Vivre Hotels, which includes a collection of diverse, boutique properties inspired by their surroundings. Located at 1301 N. State Parkway in Chicago's Gold Coast, Ambassador Chicago is considered one of the city's original boutique hotels, capturing the essence of the Joie de Vivre brand with its distinct character and neighborhood roots.

Journal Hotels
Chicago, Illinois, United States
Rebranding

The Unbound Collection by Hyatt Brand Grows with the addition of the Mar Monte Hotel

Mar Monte Hotel, located just minutes from downtown Santa Barbara, nestled between the rugged Santa Ynez range and pristine Santa Barbara beach, is set to join the collection in Spring 2020, rebranding from Hyatt Centric Santa Barbara after an extensive renovation. The 200-room hotel has been reimagined to establish a style of contemporary Santa Barbara with classic Spanish-influenced design. The property will deliver coastal Italian-inspired cuisine paired with spirited cocktails at the beachside Costa restaurant, all-day dining at the poolside Café Lido, and dynamic social spaces including "The Yard," along with "The Living Room and Oceanfront Terrace," which will be adjacent to the lobby and offer wine tastings and welcoming spaces for guest gatherings. Further, Mar Monte Hotel will host Golden Hour Happy Hour as a nightly sunset ritual with locally sourced signature cocktails and bites. For more information, visit www.marmontehotel.com.

The Unbound Collection by Hyatt
Santa Barbara, California, United States
Rebranding

Local Owners Partner with Life House to Transform the Historic Chattanooga Choo Choo into a Luxury Boutique Hotel

The beautiful historic Chattanooga Choo Choo and Terminal Station is getting a contextual makeover with the help of local owners in partnership with Life House - a hotel brand specialized in reimagining historic hotels. The existing 132-room hotel and its collection of luxury Pullman Train Cars will be fully transformed into a authentically local hospitality experience that is rooted deeply in its history, a storied destination on the first public transportation route connecting the north to the south. Life House will immediately take over operations of the hotel leveraging its white-label management solution, with a comprehensive renovation slated for Fall 2020 and a full relaunch anticipated by Spring 2021.

Life House Hotels
Chattanooga, Tennessee, United States
Rebranding

Alliance Hospitality Announces $2.5 Million Restyling and Conversion of Delta by Marriott Chicago North Shore to Renaissance

Alliance Hospitality announced today its conversion of the Delta by Marriott Chicago North Shore Suites into a Renaissance Hotel. The Renaissance Chicago Glenview Suites will officially open on March 4, 2020. The property underwent a $10 million renovation in 2017, as it was converted from Wyndham to Delta, upon its acquisition by Glenview Investors-Hotel LLC.

Renaissance
Glenview, Illinois, United States
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Rebranding

The Esquire Hotel Joins Ascend Hotel Collection

The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave., just outside of Charlotte, North Carolina, the hotel provides visitors with convenient access to popular attractions in the state's largest city, while paying homage to its unique charm and rich history.

Ascend Hotel Collection
Gastonia, North Carolina, United States
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Rebranding

Peachtree Hotel Group Announces Transformation of Cumberland House Knoxville Hotel

Officials of Peachtree Hotel Group today announced the temporary transition of the Four Points by Sheraton Knoxville Cumberland House into the Cumberland House Knoxville while the hotel completes a $12 million, approximately six-month renovation to completely transform the hotel. Upon completion of the renovation in the early summer of 2020, the hotel will be rebranded as the Cumberland House Knoxville Hotel, Tapestry Collection by Hilton.

Tapestry Collection by Hilton
Knoxville, Tennessee, United States
Rebranding

Grand Opening of San Diego Mission Bay Resort Announced for January 2020

San Diego Mission Bay Resort, the city's newest luxury resort and spa, announced its grand opening is set for January 2020, after completing a $21 million reimagination and renovation. Located on the picturesque waterfront of Mission Bay Park, the largest aquatic preserve in the United States, the lavish 357-room year-round lifestyle destination resort is the ideal basecamp for guests seeking to explore the city's vibrant culture and nearby attractions and experience San Diego's idyllic, breezy beach lifestyle.

Noble House
San Diego, California, United States
Rebranding

Kirkwood Collection Adds Historic Garden Street Inn Property To Portfolio

Kirkwood Collection (www.kirkwoodcollection.com), a new luxury hotel brand, announces the recent addition and upcoming renovation of the historic Garden Street Inn hotel in San Luis Obispo, expanding its portfolio to five properties. Set to blend "old world" charm with "new world" sophistication, Garden Street Inn joins the family-owned and operated collection of uniquely design-driven boutique properties.

Kirkwood Collection
San Luis Obispo, California, United States
Rebranding

The Reach Key West, Curio Collection by Hilton completes Full Renovation

Park Hotels & Resorts Inc. ("Park") (NYSE:PK) announced that the company recently completed a $10 million renovation and repositioning of the 150-room Reach resort in Key West ("The Reach"), including a rebrand to The Reach Key West, Curio Collection by Hilton. The resort reopened on December 1st following a four-month closure for renovation.

Park Hotels & Resorts
Key West, Florida, United States
Rebranding

RIU Hotels & Resorts Acquires 531-Room Sheraton Fisherman’s Wharf in San Francisco

RIU Hotels & Resorts has added a new hotel to its Riu Plaza brand in the United States through the acquisition of the 531-room Sheraton Fisherman's Wharf in San Francisco. The new Riu Plaza Fisherman's Wharf is located at 2500 Mason Street, in the heart of one of San Francisco's most storied and vibrant neighborhoods and central to the city's most iconic sites and attractions.

RIU
San Francisco, California, United States
Rebranding

Hersha Hospitality Management Debuts AC Hotel Pleasanton in California’s Tri-Valley Following $20 Million Renovation

Revitalizing an idyllic suburban locale, AC Hotels by Marriott® and Hersha Hospitality Management announce the highly-anticipated arrival of AC Hotel Pleasanton to Northern California's Tri-Valley. AC Hotel Pleasanton, formerly Sheraton Pleasanton, offers a thoughtfully-modern hotel following a more than $20-million comprehensive transformation which features 171-reimagined guest rooms, engaging communal spaces, and the debut of a new outdoor pool deck among the redesigned touches introduced to the property.

AC Hotels by Marriott
Pleasanton, California, United States