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Hotel Rebrandings

Rebranding

Local Owners Partner with Life House to Transform the Historic Chattanooga Choo Choo into a Luxury Boutique Hotel

The beautiful historic Chattanooga Choo Choo and Terminal Station is getting a contextual makeover with the help of local owners in partnership with Life House - a hotel brand specialized in reimagining historic hotels. The existing 132-room hotel and its collection of luxury Pullman Train Cars will be fully transformed into a authentically local hospitality experience that is rooted deeply in its history, a storied destination on the first public transportation route connecting the north to the south. Life House will immediately take over operations of the hotel leveraging its white-label management solution, with a comprehensive renovation slated for Fall 2020 and a full relaunch anticipated by Spring 2021.

Life House Hotels
Chattanooga, Tennessee, United States
Rebranding

Alliance Hospitality Announces $2.5 Million Restyling and Conversion of Delta by Marriott Chicago North Shore to Renaissance

Alliance Hospitality announced today its conversion of the Delta by Marriott Chicago North Shore Suites into a Renaissance Hotel. The Renaissance Chicago Glenview Suites will officially open on March 4, 2020. The property underwent a $10 million renovation in 2017, as it was converted from Wyndham to Delta, upon its acquisition by Glenview Investors-Hotel LLC.

Renaissance
Glenview, Illinois, United States
Rebranding

The Esquire Hotel Joins Ascend Hotel Collection

The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave., just outside of Charlotte, North Carolina, the hotel provides visitors with convenient access to popular attractions in the state's largest city, while paying homage to its unique charm and rich history.

Ascend Hotel Collection
Gastonia, North Carolina, United States
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Rebranding

Peachtree Hotel Group Announces Transformation of Cumberland House Knoxville Hotel

Officials of Peachtree Hotel Group today announced the temporary transition of the Four Points by Sheraton Knoxville Cumberland House into the Cumberland House Knoxville while the hotel completes a $12 million, approximately six-month renovation to completely transform the hotel. Upon completion of the renovation in the early summer of 2020, the hotel will be rebranded as the Cumberland House Knoxville Hotel, Tapestry Collection by Hilton.

Tapestry Collection by Hilton
Knoxville, Tennessee, United States
Rebranding

Grand Opening of San Diego Mission Bay Resort Announced for January 2020

San Diego Mission Bay Resort, the city's newest luxury resort and spa, announced its grand opening is set for January 2020, after completing a $21 million reimagination and renovation. Located on the picturesque waterfront of Mission Bay Park, the largest aquatic preserve in the United States, the lavish 357-room year-round lifestyle destination resort is the ideal basecamp for guests seeking to explore the city's vibrant culture and nearby attractions and experience San Diego's idyllic, breezy beach lifestyle.

Noble House
San Diego, California, United States
Rebranding

Kirkwood Collection Adds Historic Garden Street Inn Property To Portfolio

Kirkwood Collection (www.kirkwoodcollection.com), a new luxury hotel brand, announces the recent addition and upcoming renovation of the historic Garden Street Inn hotel in San Luis Obispo, expanding its portfolio to five properties. Set to blend "old world" charm with "new world" sophistication, Garden Street Inn joins the family-owned and operated collection of uniquely design-driven boutique properties.

Kirkwood Collection
San Luis Obispo, California, United States
Rebranding

The Reach Key West, Curio Collection by Hilton completes Full Renovation

Park Hotels & Resorts Inc. ("Park") (NYSE:PK) announced that the company recently completed a $10 million renovation and repositioning of the 150-room Reach resort in Key West ("The Reach"), including a rebrand to The Reach Key West, Curio Collection by Hilton. The resort reopened on December 1st following a four-month closure for renovation.

Park Hotels & Resorts
Key West, Florida, United States
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Rebranding

RIU Hotels & Resorts Acquires 531-Room Sheraton Fisherman’s Wharf in San Francisco

RIU Hotels & Resorts has added a new hotel to its Riu Plaza brand in the United States through the acquisition of the 531-room Sheraton Fisherman's Wharf in San Francisco. The new Riu Plaza Fisherman's Wharf is located at 2500 Mason Street, in the heart of one of San Francisco's most storied and vibrant neighborhoods and central to the city's most iconic sites and attractions.

RIU
San Francisco, California, United States
Rebranding

Hersha Hospitality Management Debuts AC Hotel Pleasanton in California’s Tri-Valley Following $20 Million Renovation

Revitalizing an idyllic suburban locale, AC Hotels by Marriott® and Hersha Hospitality Management announce the highly-anticipated arrival of AC Hotel Pleasanton to Northern California's Tri-Valley. AC Hotel Pleasanton, formerly Sheraton Pleasanton, offers a thoughtfully-modern hotel following a more than $20-million comprehensive transformation which features 171-reimagined guest rooms, engaging communal spaces, and the debut of a new outdoor pool deck among the redesigned touches introduced to the property.

AC Hotels by Marriott
Pleasanton, California, United States
Rebranding

Ascend Hotel Collection Debuts 300th Hotel On Charming Martha's Vineyard Island

The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) reached a significant milestone today with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha's Vineyard: Edgar Hotel - Martha's Vineyard. This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine; and San Francisco.

Ascend Hotel Collection
Edgartown, Massachusetts, United States
Rebranding

Iconic Vail Property Joins the Prestigious Gemstone Collection

BENCHMARK®, a global hospitality company, is expanding its Colorado portfolio with the addition today of Manor Vail Lodge located in historic Vail. The year 'round resort is set in the heart of the storied village, at the foot of Vail Mountain's Golden Peak. Manor Vail Lodge is now a part of Benchmark's prestigious Gemstone Collection. It joins Benchmark's Garden of the Gods Resort and Club in Colorado Springs and Tivoli Lodge, also located in Vail.

The Gemstone Collection
Vail, Colorado, United States