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Hotel Rebrandings

Rebranding

Mar Monte Hotel Debuts in Santa Barbara, California and Joins The Unbound Collection by Hyatt Brand

The new Mar Monte Hotel, part of The Unbound Collection by Hyatt brand, emerges as Santa Barbara's newest lifestyle boutique hotel with reimagined guest rooms, two new food and beverage concepts, and programming that reflects the distinct rhythm of the California coast. The 200-room hotel serves as a gateway to the American Riviera and is situated across the street from East Beach, just minutes from downtown Santa Barbara and the famed Funk Zone. With the addition of Mar Monte, The Unbound Collection by Hyatt brand - which was launched in 2016 and is known for experiences that inspire guests to create their own stories and elevated yet unscripted service -grows to 21 hotels globally.

The Unbound Collection by Hyatt
Santa Barbara, California, United States
Rebranding

Margaritaville Resort Palm Springs Coming to the Desert in Fall 2020 Following Renovation and Conversion

Global lifestyle and hospitality brand, Margaritaville, and Davidson Hotels & Resorts today announced the transformation and upcoming opening of Margaritaville Resort Palm Springs. Located in the heart of the Uptown Design District, a historic playground for old-and-new Hollywood's elite, the resort is expected to open in fall 2020.

Margaritaville
Palm Springs, California, United States
Rebranding

Fairmont Century Plaza Opening September 2020

Fairmont Century Plaza will be the centerpiece for a highly walkable enclave where anything a discerning traveler could want can be found within the wood and glass walls, or just steps beyond them. Pedestrians can stroll from Minoru Yamasaki's lovingly restored mid-century modern hotel to innovative outdoor retail and dining establishments. They can rendezvous for coffee or lunch beside a powerful Jaume Plensa sculpture in the grand public plaza, or toast artisanal cocktails at sunset on the hotel roof by the pool. In the heart of Los Angeles, the 400-room hotel will offer guests and locals alike a gourmet café, Lumière Brasserie, a rooftop bar, and more. Through its design, architecture, and location, the Century Plaza Hotel has the ability to remake the past in a way that resonates with modern guests. It will be a place to see and be seen, take home that trophy, slip upstairs to celebrate, or just to retreat into a luxurious suite or one of the top-floor residences and soak up all that retro-modern beauty.

Fairmont
Los Angeles, California, United States
Rebranding

Winter The Dolphin's Beach Club, An Eco-Friendly Hotel, Joins Ascend Hotel Collection

Winter the Dolphin's Beach Club is now a member of Choice Hotels International, Inc.'s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico's welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after the subject of the "Dolphin Tale" movies, the hotel provides upgraded amenities that are purposefully designed to deliver a distinct marine experience in an unforgettable setting.

Ascend Hotel Collection
Clearwater, Florida, United States
Rebranding

The Penn Stroud Hotel, in Stroudsburg, Pennsylvania joins Ascend Hotel Collection

Located at 700 Main St. in Stroudsburg, Pennsylvania, this hotel reflects nearly 200 years of history while offering guests upscale amenities in a premium location following a multi-million-dollar renovation. The Penn Stroud, nestled in the heart of the Pocono Mountains, is close to the Appalachian Trail - one of the country's most traversed hiking routes. Downtown Stroudsburg is home to several art galleries, cafes and historic sites, and the hotel is also close to attractions including Mountain View Vineyard and Alpine Mountain Skiing.

Ascend Hotel Collection
Stroudsburg, Pennsylvania, United States
Rebranding

The Inn Hotel in Arnolds Park, Iowa joins Ascend Hotel Collection

Found at 15 Dam Rd. in Arnolds Park, Iowa, this hotel channels the storied history of the building's predecessor, which was an epicenter for social life along Lake Okoboji from the late 19th century until 2018. The new hotel leans into an Art Deco style that transports guests back to the Roaring '20s, while still delivering the modern amenities that today's leisure travelers seek. Embraced by tranquil lakes on three sides and quaint attractions and eateries to the south, The Inn Hotel is a true midwestern gem.

Ascend Hotel Collection
Arnolds Park, Iowa, United States
Rebranding

The Shore Club Wisconsin joins Ascend Hotel Collection

Located at 276 Victorian Village Dr. in Elkhart Lake, Wisconsin, this recently renovated hotel provides guests with convenient access to charming attractions surrounding the shore and boasts 600 feet of private beach. Guests can lounge lakefront or try out a number of entertaining watersports, such as paddle boarding, kayaking, water skiing, wakeboarding or tubing. The Cottonwood Social and world-famous Tiki Bar are also on-site for guests seeking a drink or bite to eat.

Ascend Hotel Collection
Elkhart Lake, Wisconsin, United States
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Rebranding

The Tuxon, A Modern Boutique Hotel, Named The First Design Hotels™ Property In Arizona

The Tuxon, a modern boutique hotel in the heart of Tucson, has joined Marriott International's coveted Design Hotels™ portfolio, an exclusive collection of hotels celebrated for their individuality, thoughtful design, and unique, discoverable pleasures. The new hotel, the first-ever Design Hotels™ property in Arizona, will debut in Summer 2020. Guests of The Tuxon will also have access to Marriott International's unrivaled loyalty program, Marriott Bonvoy.

Design Hotels
Tucson, Arizona, United States
Rebranding

Life House and Blue Flag Announce New Hotel in Nantucket with Summer Opening

Life House, a lifestyle hotel brand with projects underway in Miami, Denver, Brooklyn, and Chattanooga, announced its newest hotel today: Life House, Nantucket. Blue Flag Partners, a Boston-based investor and developer, acquired the historic Century House on Cliff Road in January, and hired Life House to re-design and operate the hotel. Life House, Nantucket will be the brand's first hotel to open in the Northeast, with additional forthcoming projects in the region to be announced soon.

Life House Hotels
Nantucket, Massachusetts, United States
Rebranding

The Unbound Collection by Hyatt Brand Grows with the addition of the Carmel Valley Ranch

The storied Carmel Valley Ranch, a 500-acre all-suite resort tucked in the foothills of the Santa Lucia Mountains on the Monterey Peninsula, joined The Unbound Collection by Hyatt brand in January 2020. Unveiled as part of the resort's 2019 reimagination, Carmel Valley Ranch offers a variety of interactive adventures including artisanal cheesemaking workshops at The Creamery, wine and cheese tastings at The Market, falconry, hatchet throwing and more. The resort also offers revitalizing treatments at the treetop Spa Aiyana, hyper-seasonal and local cuisine at signature restaurant Valley Kitchen and guided walks through its vineyard and gardens.

The Unbound Collection by Hyatt
Carmel-by-the-Sea, California, United States
Rebranding

The Unbound Collection by Hyatt Brand Grows with the addition of the Chicago Athletic Association

The historic Chicago Athletic Association landmark property located in the heart of Chicago's business and cultural district joined The Unbound Collection by Hyatt brand in November 2019. The unique property was restored from a renowned 19th century athletic club to a hotel in 2015, with the purpose of returning the building to Chicagoans following 125 years of members-only access. Today, the 241-room "urban playground" offers seven award-winning food & beverage outlets - including the Prohibition-era microbar Milk Room, lively Game Room, the swanky, James Beard Award-winning Cherry Circle Room, and the hotel's crown jewel, Cindy's, its rooftop restaurant and bar perched 13 stories above Millennium Park. In addition, locals and guests alike are invited to experience the Chicago Athletic Association hotel's 150+ annual programming events, ranging from pop-up roller skating nights in the hotel's vintage gym to hands-on cocktail workshops with in-house experts.

The Unbound Collection by Hyatt
Chicago, Illinois, United States
Rebranding

Iconic Ambassador Chicago Joins Joie de Vivre Hotels

Ambassador Chicago is proud to announce it is joining Hyatt lifestyle hotel brand Joie de Vivre Hotels, which includes a collection of diverse, boutique properties inspired by their surroundings. Located at 1301 N. State Parkway in Chicago's Gold Coast, Ambassador Chicago is considered one of the city's original boutique hotels, capturing the essence of the Joie de Vivre brand with its distinct character and neighborhood roots.

Journal Hotels
Chicago, Illinois, United States
Rebranding

The Unbound Collection by Hyatt Brand Grows with the addition of the Mar Monte Hotel

Mar Monte Hotel, located just minutes from downtown Santa Barbara, nestled between the rugged Santa Ynez range and pristine Santa Barbara beach, is set to join the collection in Spring 2020, rebranding from Hyatt Centric Santa Barbara after an extensive renovation. The 200-room hotel has been reimagined to establish a style of contemporary Santa Barbara with classic Spanish-influenced design. The property will deliver coastal Italian-inspired cuisine paired with spirited cocktails at the beachside Costa restaurant, all-day dining at the poolside Café Lido, and dynamic social spaces including "The Yard," along with "The Living Room and Oceanfront Terrace," which will be adjacent to the lobby and offer wine tastings and welcoming spaces for guest gatherings. Further, Mar Monte Hotel will host Golden Hour Happy Hour as a nightly sunset ritual with locally sourced signature cocktails and bites. For more information, visit www.marmontehotel.com.

The Unbound Collection by Hyatt
Santa Barbara, California, United States
Rebranding

Local Owners Partner with Life House to Transform the Historic Chattanooga Choo Choo into a Luxury Boutique Hotel

The beautiful historic Chattanooga Choo Choo and Terminal Station is getting a contextual makeover with the help of local owners in partnership with Life House - a hotel brand specialized in reimagining historic hotels. The existing 132-room hotel and its collection of luxury Pullman Train Cars will be fully transformed into a authentically local hospitality experience that is rooted deeply in its history, a storied destination on the first public transportation route connecting the north to the south. Life House will immediately take over operations of the hotel leveraging its white-label management solution, with a comprehensive renovation slated for Fall 2020 and a full relaunch anticipated by Spring 2021.

Life House Hotels
Chattanooga, Tennessee, United States
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Rebranding

Alliance Hospitality Announces $2.5 Million Restyling and Conversion of Delta by Marriott Chicago North Shore to Renaissance

Alliance Hospitality announced today its conversion of the Delta by Marriott Chicago North Shore Suites into a Renaissance Hotel. The Renaissance Chicago Glenview Suites will officially open on March 4, 2020. The property underwent a $10 million renovation in 2017, as it was converted from Wyndham to Delta, upon its acquisition by Glenview Investors-Hotel LLC.

Renaissance
Glenview, Illinois, United States
Rebranding

The Esquire Hotel Joins Ascend Hotel Collection

The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave., just outside of Charlotte, North Carolina, the hotel provides visitors with convenient access to popular attractions in the state's largest city, while paying homage to its unique charm and rich history.

Ascend Hotel Collection
Gastonia, North Carolina, United States