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Hotel Rebrandings

Rebranding

Former Kimpton Hotel Allegro Rebrands as The Allegro Royal Sonesta Hotel Chicago

The Allegro Royal Sonesta Hotel is proud to join the Sonesta International Hotels Corporation U.S. portfolio, becoming the third Chicago property and expanding the brand's national footprint in key tourism regions. The announcement comes as a result of major branding and management changes from Service Properties Trust (SVC), which includes the transfer of 102 InterContinental Hotels Group (IHG) properties to Sonesta.

Sonesta Hotels & Resorts
Chicago, Illinois, United States
Rebranding

Scholar Hotel Group Opens New Hotel in State College, Pa.

Scholar Hotel Group, a leader in the hospitality industry specializing in hotels on or near college campuses, proudly announces the opening of its newest property in State College, Pa., on Jan. 15, 2021. Located in the heart of downtown and one block from The Pennsylvania State University, Scholar Hotel State College feature's 72 extended-stay guest rooms, 1,250 square feet of meeting space, a state-of-the-art fitness center and a lobby marketplace. Scholar Hotel State College joins Tapestry Collection, one of Hilton's 18 market-leading brands and part of the award-winning Hilton Honors guest loyalty program.

Tapestry Collection by Hilton
State College, Pennsylvania, United States
Rebranding

Mansion On Forsyth Park, Kessler Collection Looks Ahead To A New Level Of Boutique Luxury

After a century's worth of stories held within its walls, the iconic and historic Mansion on Forsyth Park, Kessler Collection is excited to announce its status as a newly independent boutique hotel. Previously under The Marriott Autograph Collection umbrella, the hotel plans to bring a new level of elevated service, amenities and luxury offerings as an independent boutique hotel owned and operated solely by The Kessler Collection, a portfolio of 13 artistically-inspired boutique hotels.

LEFT LANE
Savannah, Georgia, United States
Rebranding

Pacific Hospitality Group Acquires Hotel Granduca Austin

California-based Pacific Hospitality Group (PHG) today announced its expansion with the purchase of Hotel Granduca Austin in Austin, Texas. This is PHG's third hotel in the lone star state - with two Marriott-branded hotels in Dallas, Texas. PHG will be taking over operations of the hotel immediately with plans to rebrand the property as part of the Meritage Collection of independent hotels in the summer of 2021. Hotel Granduca Austin will mark the company's sixth independent hotel in its Meritage Collection portfolio.

The Meritage Collection
West Lake Hills, Texas, United States
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Rebranding

Hotel Colee, an Autograph Collection Hotel, is Set to Open December 1st in Atlanta, Georgia

Hotel Colee opens December 1 in Buckhead as a member of Autograph Collection Hotels. Each of the almost 200 hotels in this diverse and dynamic global portfolio is carefully curated with vision, passion and dedication to craft. Selected for their distinct perspectives on design and hospitality, Autograph Collection Hotels offer enriching experiences that leave a lasting imprint and Hotel Colee is no exception. In creating the neighborhood's first Autograph Collection hotel, owner Woodbine Development Corporation and operator Practice Hospitality, both of Dallas, TX, have crafted nothing less than the feather in Buckhead's cap.

Autograph Collection Hotels
Atlanta, Georgia, United States
Rebranding

Marriott and Magellan Development Group To Debut The St. Regis Brand At Chicago's Iconic Vista Tower

Marriott today announced it has signed an agreement with Magellan Development Group to introduce its iconic St. Regis Hotels & Resorts brand to Chicago. The project is anticipated to include 191 hotel rooms - including 33 spacious suites - and 393 branded residences within the 101-story building. Previously under construction as the luxury Wanda Vista Hotel and Vista Tower, the property is being rebranded as the St. Regis Chicago and the Residences at the St. Regis Chicago. Expected to welcome its first residents in December 2020 and hotel guests by July 2021, the project will serve as a key property in the neighborhood given its unique architecture and ultra-luxury experience.

St. Regis
Chicago, Illinois, United States
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Rebranding

Hall of Fame Resort & Entertainment Company Opens Newly Renovated DoubleTree by Hilton Canton Downtown

Hall of Fame Resort & Entertainment Company ("HOFV" or the "Company") (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football and owner of the Hall of Fame Village powered by Johnson Controls ("the Destination"), today announced that the DoubleTree by Hilton Canton Downtown Hotel will open on November 9, 2020 after undergoing a multi-million dollar renovation. Managed by Crestline Hotels & Resorts, LLC, the hotel will serve as the flagship lodging destination in downtown Canton, Ohio for Hall of Famers and their families, the participants of the NFL Alumni Association Player Development Academy, and all who visit the city.

DoubleTree by Hilton
Canton, Ohio, United States
Rebranding

The ART Hotel Denver Joins Curio Collection by Hilton

The ART Hotel Denver, a brilliant boutique hotel conveniently located in downtown Denver's Golden Triangle district, and Condé Nast Traveler's 2020 Reader's Choice Awards No. 22 hotel in the world; No. 9 hotel in the U.S. and the No. 1 hotel in the Southwest and West, today announced it has joined Hilton's upscale Curio Collection. The exclusive global portfolio of more than 90 handpicked hotels and resorts caters to travelers seeking local discovery and authentically curated experiences. Originally opened in June 2015, the ART Hotel Denver, Curio Collection by Hilton is located within walking distance of the famed Denver Art Museum, the Clyfford Still Museum and more than 16 other galleries; museums; world-class public art installations; shopping destinations; historic landmarks and surprising locales that encompass one of Colorado's most dynamic urban destinations.

Curio – A Collection by Hilton
Denver, Colorado, United States
Rebranding

Ascend Hotel Collection Adds The Valley Inn

The Valley Inn: Surrounded by the White Mountain National Forest at 17 Tecumseh Rd. in Waterville Valley, New Hampshire, The Valley Inn is at the center of the area's many outdoor activities, including hiking, biking, skiing, golfing, tennis, boating and swimming. The 44-room hotel offers accommodations ranging from standard rooms with two queen-sized beds to townhouses with kitchenettes. The property features a spacious lobby with fieldstone fireplace and balcony overlooking the forest, seasonal outdoor pool, breakfast room with complimentary breakfast, game room and large meeting space that allows for socially distant gatherings. The charming Waterville Valley town also offers several restaurants and shops, in addition to the nearby Rey Cultural Center, Squam Lakes Natural Science Center and Plymouth State University.

Ascend Hotel Collection
Waterville Valley, New Hampshire, United States
Rebranding

Ascend Hotel Collection Adds The Palmer House Resort

The Palmer House Resort and The Valley Inn have recently joined Choice Hotels International, Inc.'s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. Located in New Hampshire and Vermont, these hotels are ideally suited for travelers looking to take advantage of the fall season to explore the outdoors and escape the hustle and bustle of everyday life. Each hotel, surrounded by mountain and forest views, exemplifies the unique stay experience that Ascend hotels offer and that leisure travelers desire.

Ascend Hotel Collection
Vermont, Vermont, United States
Rebranding

Radisson Blu Debuts in Canada With Opening in Downtown Toronto

Radisson Blu, an upper upscale hotel brand that delivers a positive and personalized service in stylish spaces, is proud to announce the opening of Radisson Blu Toronto Downtown at 249 Queen's Quay W in downtown Toronto, Ontario. As the first Radisson Blu in Canada, the hotel delivers the brand's one-of-a-kind experience, while incorporating local elements of Toronto's downtown and the serene surroundings of Lake Ontario. The opening of Radisson Blu Toronto Downtown kicks off an exciting wave of growth for the brand. Before the end of 2020, Radisson Hotel Group will open Radisson Blu properties in Anaheim, California; Punta Cana, Dominican Republic; and Fargo, North Dakota.

Radisson Blu
Toronto, Ontario, Canada
Rebranding

Waldorf Astoria Hotels & Resorts to Debut in Dana Point, California, With Conversion of Monarch Beach Resort

Waldorf Astoria Hotels & Resorts, Hilton's (NYSE: HLT) iconic luxury hotel brand, today announced the upcoming debut of the Waldorf Astoria Monarch Beach Resort & Club, a distinctive 400-room AAA five-diamond hotel in Dana Point, Calif. Purchased by Ohana Real Estate Investors in November 2019, Monarch Beach Resort is a celebrated coastal retreat in relaxed, sun-splashed Orange County.

Waldorf Astoria
Dana Point, California, United States