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Hotel Rebrandings

Rebranding

el PRADO Palo Alto Announces Its Arrival To Silicon Valley This Summer

Ferrado announced today the rebrand and renovation to el PRADO, formerly known as the Garden Court Hotel, a 62-room boutique property set in the heart of downtown Palo Alto. Inspired by Spanish open-air living and the enchanting residential feel of the surrounding community, this refresh will focus on transforming the hotel's interior layout, creating an authentic and vibrant luxury destination designed for the discerning business and leisure traveler.

el Prado Hotel
Palo Alto, California, United States
Rebranding

Former Washington Court Hotel Rebrands as Hilton Washington D.C. Capitol Hill

Joining Hilton as the company's 25th property in Washington, D.C. and 124th in the D.C.-metro area, the 267-room Hilton Washington D.C. Capitol Hill (formerly the Washington Court Hotel) offers both guests and locals a sleek and contemporary escape in the center of D.C. Offering convenient access to some of D.C.'s top attractions including the U.S. Capitol, Union Station and the National Mall, the 16-story hotel is home to bright and spacious rooms and suites featuring a D.C.-inspired modern design with black and white photography adorning guest room walls. Accommodations feature sweeping views of the city's skyline, the hotel's stunning glass atrium and some of the best views of the Capitol. In addition to on-site dining options with Bistro 525 and Federal City Bar, the hotel is also home to 20,000 square feet of renovated meeting space.

Hilton
Washington, District of Columbia, United States
Rebranding

Origin Lexington becomes part of Wyndham Hotels & Resorts

Origin Lexington, a Wyndham Hotel - Located in Lexington, KY.—"Horse Capital of the World," this hotel can be found where long held traditions meet the modern conveniences of Blue Grass country. Offering 120 unique and tastefully appointed rooms that opened in July 2019, the property offers a true local experience into the Lexington area and features an onsite fitness center, in room yoga kits, as well as in-room tents and tee-pees for kids. In addition, guests will also have the opportunity to enjoy a seasonally crafted menu with a modern, southern influence at 33 Staves restaurant

Wyndham
Lexington, Kentucky, United States
Rebranding

Wyndham Hotels & Resorts adds Origin Raleigh to its portfolio

Origin Raleigh, a Wyndham Hotel - Situated in the heart of Raleigh, N.C., in the downtown warehouse district, this recently opened, 126-room hotel offers guests a unique experience highlighting the culture and community of the city. As one of the first boutique, lifestyle hotel experiences in the growing neighborhood, the hotel is designed to connect its guests to the essential spirit of Raleigh. Property highlights include a lobby bar, fitness center, meeting and event spaces, locally curated retail area, and an onsite restaurant, Good Day Good Night, featuring a thoughtfully sourced plant-forward menu.

Wyndham
Raleigh, North Carolina, United States
Rebranding

The soon to open Origin Westminster becomes part of Wyndham Hotels & Resorts' portfolio

Origin Westminster, a Wyndham Hotel - Surrounded by a variety of outdoor activities including hiking and biking and within the newly constructed Downtown Westminster, this hotel is will be ideally located between Denver and Boulder, Colo. With 128 beautifully designed guest rooms including seven suites, the hotel offers a freshly designed blend of local touches and appealing amenities that cater to all types of guests. The hotel will also have an onsite restaurant and bar, Famille, and will serve refined Colorado-inspired fare and craft cocktails. The hotel is scheduled to open in April of 2021.

Wyndham
Westminster, Colorado, United States
Rebranding

Wyndham announces Origin Red Rocks for its namesake brand

Origin Red Rocks, a Wyndham Hotel - Located outside of Denver in Golden, Colo. and The Official Hotel of the Red Rocks Amphitheatre, Origin Red Rocks opened in the summer of 2018 and features 123 beautifully designed guest rooms including 15 suites, an onsite fitness center, complimentary mountain bikes, a ballroom and additional meeting space, and a host of complimentary amenities. The hotel boasts Nomad Taqueria + Beer Garden, a Southwest-inspired restaurant serving delicious food, margaritas, and local beer. Origin Red Rocks is your avenue to experiencing authentic Colorado.

Wyndham
Golden, Colorado, United States
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Rebranding

Former Kimpton Hotel Allegro Rebrands as The Allegro Royal Sonesta Hotel Chicago

The Allegro Royal Sonesta Hotel is proud to join the Sonesta International Hotels Corporation U.S. portfolio, becoming the third Chicago property and expanding the brand's national footprint in key tourism regions. The announcement comes as a result of major branding and management changes from Service Properties Trust (SVC), which includes the transfer of 102 InterContinental Hotels Group (IHG) properties to Sonesta.

Sonesta Hotels & Resorts
Chicago, Illinois, United States
Rebranding

Scholar Hotel Group Opens New Hotel in State College, Pa.

Scholar Hotel Group, a leader in the hospitality industry specializing in hotels on or near college campuses, proudly announces the opening of its newest property in State College, Pa., on Jan. 15, 2021. Located in the heart of downtown and one block from The Pennsylvania State University, Scholar Hotel State College feature's 72 extended-stay guest rooms, 1,250 square feet of meeting space, a state-of-the-art fitness center and a lobby marketplace. Scholar Hotel State College joins Tapestry Collection, one of Hilton's 18 market-leading brands and part of the award-winning Hilton Honors guest loyalty program.

Tapestry Collection by Hilton
State College, Pennsylvania, United States
Rebranding

Mansion On Forsyth Park, Kessler Collection Looks Ahead To A New Level Of Boutique Luxury

After a century's worth of stories held within its walls, the iconic and historic Mansion on Forsyth Park, Kessler Collection is excited to announce its status as a newly independent boutique hotel. Previously under The Marriott Autograph Collection umbrella, the hotel plans to bring a new level of elevated service, amenities and luxury offerings as an independent boutique hotel owned and operated solely by The Kessler Collection, a portfolio of 13 artistically-inspired boutique hotels.

LEFT LANE
Savannah, Georgia, United States
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Rebranding

Pacific Hospitality Group Acquires Hotel Granduca Austin

California-based Pacific Hospitality Group (PHG) today announced its expansion with the purchase of Hotel Granduca Austin in Austin, Texas. This is PHG's third hotel in the lone star state - with two Marriott-branded hotels in Dallas, Texas. PHG will be taking over operations of the hotel immediately with plans to rebrand the property as part of the Meritage Collection of independent hotels in the summer of 2021. Hotel Granduca Austin will mark the company's sixth independent hotel in its Meritage Collection portfolio.

The Meritage Collection
West Lake Hills, Texas, United States
Rebranding

Hotel Colee, an Autograph Collection Hotel, is Set to Open December 1st in Atlanta, Georgia

Hotel Colee opens December 1 in Buckhead as a member of Autograph Collection Hotels. Each of the almost 200 hotels in this diverse and dynamic global portfolio is carefully curated with vision, passion and dedication to craft. Selected for their distinct perspectives on design and hospitality, Autograph Collection Hotels offer enriching experiences that leave a lasting imprint and Hotel Colee is no exception. In creating the neighborhood's first Autograph Collection hotel, owner Woodbine Development Corporation and operator Practice Hospitality, both of Dallas, TX, have crafted nothing less than the feather in Buckhead's cap.

Autograph Collection Hotels
Atlanta, Georgia, United States
Rebranding

Marriott and Magellan Development Group To Debut The St. Regis Brand At Chicago's Iconic Vista Tower

Marriott today announced it has signed an agreement with Magellan Development Group to introduce its iconic St. Regis Hotels & Resorts brand to Chicago. The project is anticipated to include 191 hotel rooms - including 33 spacious suites - and 393 branded residences within the 101-story building. Previously under construction as the luxury Wanda Vista Hotel and Vista Tower, the property is being rebranded as the St. Regis Chicago and the Residences at the St. Regis Chicago. Expected to welcome its first residents in December 2020 and hotel guests by July 2021, the project will serve as a key property in the neighborhood given its unique architecture and ultra-luxury experience.

St. Regis
Chicago, Illinois, United States