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Hotel Rebrandings

Rebranding

IHG debuts its first Vignette Collection hotel in the Americas

Today, IHG Hotels & Resorts celebrates the debut of Vignette Collection in the Americas with the opening of Yours Truly DC. Vignette Collection, the newest brand in IHG's fast-growing Luxury & Lifestyle portfolio, is a family of distinct luxury hotels connected by a shared vision that travel can benefit local people and places. Nestled within Washington, D.C.'s eclectic Dupont Circle, Yours Truly is a bohemian-inspired haven designed to feel like a warm, welcoming home.

Vignette Collection
Washington, District of Columbia, United States
Rebranding

White Lodging Rebrands The Otis Hotel as Plaza San Antonio Hotel & Spa, Autograph Collection

White Lodging is pleased to announce the renaming of its new Autograph Collection hotel in San Antonio, TX., formerly known as The Otis Hotel. The new name, the Plaza San Antonio Hotel & Spa, Autograph Collection, is a nod to the area's roots and hotel's past identifiers. The 253-room hotel, located at 555 South Alamo Street in San Antonio, has had "plaza" in its name since it first opened in 1979 as the Plaza Nacional, making its new name a natural fit for this social gathering place. The hotel and spa is slated to open in Summer 2023.

Autograph Collection Hotels
San Antonio, Texas, United States
Rebranding

Nashville’s Noelle Hotel Goes Independent on Fifth Anniversary

Noelle, an experiential hotel operated by Dallas-based Makeready and owned by Ohio-based Rockbridge, has announced its transition to independence after operating under Marriott's Tribute Portfolio since its opening in December 2017. The immersive property, located in the heart of downtown with its back to Printer's Alley, will offer a fresh lineup of specialty curated activations, amenities and partnerships to further establish its mark as a creative gathering place with deep connections to artists and makers.

Tribute Portfolio
Nashville, Tennessee, United States
Rebranding

Las Vegas Artisan Hotel Transforms Into The Lexi - Set To Become The Destinations First Cannabis-friendly Property

In a town known for its "bigger is better" philosophy, there is a new reimagined property set to bring an intimate and modern travel experience to Las Vegas, and it will make its stunning debut this spring. Open while undergoing a multi-million-dollar renovation, the once famed Artisan Hotel Boutique is evolving into The Lexi - Elevations Hotels and Resorts new 64 room hotel that will be the first in Las Vegas to embrace the idea of cannabis-friendly hospitality.

Elevations Hotels and Resorts
Las Vegas, Nevada, United States
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Rebranding

AKA Opens Second Boston Location in Six Months, Hotel AKA Boston Common

AKA, a global leader in luxury hospitality, continues its growth with the opening of Hotel AKA Boston Common today. This is the brand's second hotel in Boston and sixteenth property in the portfolio. Previously Kimpton Nine Zero, the 190-room hotel will undergo a design refresh, while open for stays, to ensure all the touches of AKA and characteristics of the vibrant downtown neighborhood are incorporated into the property. Hotel AKA Boston Common will showcase design that is chic and eclectic, as well as exceptional amenities. Adjacent to the Boston Common and many of the city's most notable historic landmarks, the State House and Financial District, Hotel AKA Boston Common offers a mix of short-term and extended-stay accommodations.

aka.
Boston, Massachusetts, United States
Rebranding

Global Hotel Group Opens DoubleTree by Hilton Monroe-Cranbury Following Renovation and Rebranding

Global Hotel Group has announced that it opened its doors to the converted Ramada Plaza Monroe as the new DoubleTree by Hilton Monroe Township Cranbury on December 21, 2022. The conversion includes renovations to the building exterior, all public spaces, meeting and banquet rooms, guest rooms and the restaurant. The 150-room full-service hotel will be operated by Global Hotel Group.

DoubleTree by Hilton
Monroe Township, New Jersey, United States
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Rebranding

Driftwood Hospitality Management to Rebrand Palihouse Miami Beach to Hotel Trouvail Miami Beach

Driftwood Hospitality Management announced it would take over management of the Palihouse Miami Beach and officially rebrand the property as Hotel Trouvail Miami Beach, effective today. Inspired by the French word trouvaille, Hotel Trouvail is a "lucky find" for those who appreciate stylish chambers, charming cocktails and an intimate exclusivity amidst the famous Art Deco architecture in Miami Beach. Once the Greenbriar Hotel, which was later relaunched as the Palihouse Miami Beach, the newly established, independent Hotel Trouvail leans into its unique character and location to bring a new, French-inspired story and experience to the area.

Driftwood Hospitality Management (DHM)
Miami Beach, Florida, United States
Rebranding

Fitz Casino & Hotel Completes Renovation and Joins Trademark Collection by Wyndham

Fitz Casino & Hotel, located along the Mississippi River in Tunica, MS, just south of Memphis, TN, announced that the hotel at 711 Lucky Lane has undergone a renovation to become the newest member of the Trademark Collection by Wyndham hotel chain. The property also includes a full-service casino with over 850 of your favorite slots, favorite table games, and sportsbook.

Trademark Hotel Collection
Tunica Resorts, Mississippi, United States
Rebranding

Highgate Opens The Twin Fin in Waikiki Following Multimillion-Dollar Renovation

The Twin Fin, part of Highgate's Hawaii collection of hotels, opened today along the iconic coastline of Waikiki on Oahu. Following a multi-million-dollar renovation, the hotel will serve as the heartbeat of the destination and a gathering place for guests to discover local music, art and a lasting connection with the community. The revitalized hotel features refreshed guestrooms, updated design, authentic experiences rooted in Hawaiian culture and front-row views overlooking Waikiki Beach.

Highgate Hotels, L.P.
Honolulu, Hawaii, United States
Rebranding

Kimpton Shorebreak Fort Lauderdale Beach Resort Opens Following Rebranding

Kimpton Shorebreak Fort Lauderdale Beach Resort, a new boutique hotel with a vibrant atmosphere and art deco flair, opens in Fort Lauderdale Beach. Formerly Kimpton Goodland, the newly-branded Kimpton Shorebreak Fort Lauderdale Beach will offer guests an elevated experience and updated programming taking cues from the original Kimpton Shorebreak Huntington Beach Resort. The resort will allow guests to experience the local lifestyle, sprawling beaches and varied entertainment options with on-property activities in music, fitness, mixology, wellness and more. The three-story resort has 96 thoughtfully-designed guest rooms, including two junior suites, each dispersed among airy hideaways and scenic courtyards filled with lush tropical flora.

Kimpton
Fort Lauderdale, Florida, United States
Rebranding

Dry Creek Inn Announces Completion of Multi-Million Dollar Villa Renovation and Rebranding as The Lodge at Healdsburg

The Best Western Dry Creek Inn, owned and operated by the Krug family in the heart of Healdsburg, Calif., announces the completion of an extensive, multi-million dollar interior renovation of its Villa Toscana building. The 60 villas in the Villa Toscana building are being converted and rebranded into a separate boutique property, The Lodge at Healdsburg | Tapestry Collection by Hilton, which is now accepting reservations beginning in March 2023.

Tapestry Collection by Hilton
Healdsburg, California, United States