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Hotel Rebrandings

Rebranding

Aspen Hospitality Opens First Urban Property: Limelight Denver

Aspen Hospitality, the hospitality division of Aspen Skiing Company officially transitioned the Hotel Born, located adjacent to Denver's Union Station, to Limelight Denver, effective today. To start, Limelight will implement select programming changes, including adding an adventure concierge and new philanthropic efforts focused on the local Denver community. Over the balance of 2023, additional enhancements will be made throughout the hotel as the property transforms to Limelight. The hotel is the first urban location for the Limelight brand, and joins the existing Limelight portfolio in Aspen and Snowmass, Colo., and Ketchum, Idaho. Two additional properties, Limelight Hotel & Residences in Mammoth, California, and Limelight Boulder are currently under construction and slated for completion in 2025. Aspen Hospitality also recently announced the planned expansion of its other hotel brand, The Little Nell, to Rockefeller Center in New York City.

Limelight Hotels
Denver, Colorado, United States
Rebranding

Hilton Burlington Lake Champlain Announces Rebrand to Hotel Champlain (Burlington, VT)

Today, the iconic Hilton Burlington Lake Champlain announced plans to rebrand to Hotel Champlain and join the Curio Collection, part of the Hilton portfolio. Through the end of summer, Hotel Champlain will undergo exterior and interior renovations of key spaces within the hotel, including food and beverage outlets, event and gathering spaces and fitness areas. The property will remain open during the renovation.

Curio – A Collection by Hilton
Burlington, Vermont, United States
Rebranding

Waterwalk Celebrates First Conversion Project With Atlanta Live | Stay Property

Lodging industry innovator WaterWalk recently introduced its first-ever conversion property, WaterWalk Atlanta - Perimeter Center. The location has undergone extensive interior and exterior modernizations to generate the upscale amenities of the brand's latest Generation 2.0 model. Located at 6096 Barfield Road in Sandy Springs, the newly renovated WaterWalk Atlanta - Perimeter Center features many elevated design elements and amenities, from the units themselves to the indoor and outdoor shared spaces.

WaterWalk
Sandy Springs, Georgia, United States
Rebranding

Shaner Hotels Converts Courtyard by Marriott Marathon Florida Keys to Courtyard Faro Blanco Resort

Officials of Shaner Hotels, an award winning, international hotel owner, operator and developer, today announced the completed conversion of the 124-room Courtyard by Marriott Marathon Florida Keys to the Courtyard Faro Blanco Resort. The newly converted property, owned by Prime Group and operated by Shaner, marks Marriott International's first Courtyard Resort in the United States. The hotel plans to add cabanas and additional lighting to the pool deck with more activities and on-site experiences for guests

Courtyard
Marathon, Florida, United States
Rebranding

Legendary Regent brand to debut in the Americas with Santa Monica beachfront resort

IHG Hotels & Resorts (IHG) today announced the first destination in the Americas for the reimagined Regent Hotels & Resorts - part of its luxury and lifestyle portfolio - on the spectacular beachfront of Santa Monica, Calif. Poised to open in late 2023, Regent Santa Monica Beach will usher in a new era of extraordinary experiences to the California coastline. The resort will set a new standard for modern upper luxury in the Americas hospitality industry, bringing a fresh perspective to beachfront splendor and effortlessly bold experiences to become an iconic destination.

Regent
Santa Monica, California, United States
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Rebranding

IHG debuts its first Vignette Collection hotel in the Americas

Today, IHG Hotels & Resorts celebrates the debut of Vignette Collection in the Americas with the opening of Yours Truly DC. Vignette Collection, the newest brand in IHG's fast-growing Luxury & Lifestyle portfolio, is a family of distinct luxury hotels connected by a shared vision that travel can benefit local people and places. Nestled within Washington, D.C.'s eclectic Dupont Circle, Yours Truly is a bohemian-inspired haven designed to feel like a warm, welcoming home.

Vignette Collection
Washington, District of Columbia, United States
Rebranding

White Lodging Rebrands The Otis Hotel as Plaza San Antonio Hotel & Spa, Autograph Collection

White Lodging is pleased to announce the renaming of its new Autograph Collection hotel in San Antonio, TX., formerly known as The Otis Hotel. The new name, the Plaza San Antonio Hotel & Spa, Autograph Collection, is a nod to the area's roots and hotel's past identifiers. The 253-room hotel, located at 555 South Alamo Street in San Antonio, has had "plaza" in its name since it first opened in 1979 as the Plaza Nacional, making its new name a natural fit for this social gathering place. The hotel and spa is slated to open in Summer 2023.

Autograph Collection Hotels
San Antonio, Texas, United States
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Rebranding

Nashville’s Noelle Hotel Goes Independent on Fifth Anniversary

Noelle, an experiential hotel operated by Dallas-based Makeready and owned by Ohio-based Rockbridge, has announced its transition to independence after operating under Marriott's Tribute Portfolio since its opening in December 2017. The immersive property, located in the heart of downtown with its back to Printer's Alley, will offer a fresh lineup of specialty curated activations, amenities and partnerships to further establish its mark as a creative gathering place with deep connections to artists and makers.

Tribute Portfolio
Nashville, Tennessee, United States
Rebranding

Las Vegas Artisan Hotel Transforms Into The Lexi - Set To Become The Destinations First Cannabis-friendly Property

In a town known for its "bigger is better" philosophy, there is a new reimagined property set to bring an intimate and modern travel experience to Las Vegas, and it will make its stunning debut this spring. Open while undergoing a multi-million-dollar renovation, the once famed Artisan Hotel Boutique is evolving into The Lexi - Elevations Hotels and Resorts new 64 room hotel that will be the first in Las Vegas to embrace the idea of cannabis-friendly hospitality.

Elevations Hotels and Resorts
Las Vegas, Nevada, United States
Rebranding

AKA Opens Second Boston Location in Six Months, Hotel AKA Boston Common

AKA, a global leader in luxury hospitality, continues its growth with the opening of Hotel AKA Boston Common today. This is the brand's second hotel in Boston and sixteenth property in the portfolio. Previously Kimpton Nine Zero, the 190-room hotel will undergo a design refresh, while open for stays, to ensure all the touches of AKA and characteristics of the vibrant downtown neighborhood are incorporated into the property. Hotel AKA Boston Common will showcase design that is chic and eclectic, as well as exceptional amenities. Adjacent to the Boston Common and many of the city's most notable historic landmarks, the State House and Financial District, Hotel AKA Boston Common offers a mix of short-term and extended-stay accommodations.

aka.
Boston, Massachusetts, United States
Rebranding

Global Hotel Group Opens DoubleTree by Hilton Monroe-Cranbury Following Renovation and Rebranding

Global Hotel Group has announced that it opened its doors to the converted Ramada Plaza Monroe as the new DoubleTree by Hilton Monroe Township Cranbury on December 21, 2022. The conversion includes renovations to the building exterior, all public spaces, meeting and banquet rooms, guest rooms and the restaurant. The 150-room full-service hotel will be operated by Global Hotel Group.

DoubleTree by Hilton
Monroe Township, New Jersey, United States