Sales & Marketing

Case Study: Unlocking Unprecedented Growth Through Strategic SEO

An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing to revitalize its online presence. Facing limited visibility in organic search, we undertook a comprehensive SEO campaign that would transform the hotel’s digital footprint. Despite initial hurdles, including low keyword rankings and minimal referring domains, our strategy led to a monumental increase in keyword rankings, organic traffic, and domain authority.

Hilton Invites Guests to Stay Like Paris Hilton With Debut of ‘Stay Like an Infinite Icon’ Themed Suites

From hospitality to fashion and music, Paris Hilton stands as an icon to fans around the world and Hilton is proud to debut two Paris-inspired, custom-curated suites. The “Stay Like an Infinite Icon” suites will be available from Oct. 4 – Nov. 1, 2024 at the legendary Beverly Hilton in Los Angeles, celebrating the launch of Paris’s new album “Infinite Icon.”

Loews Miami Beach Hotel Selects ROH to Increase Booking Conversions, Improve Cross-Department Visibility and Reduce Aging AR

ROH, the hospitality industry’s first payments and revenue management platform designed to help hotels increase profitability, today announced that Loews Miami Beach Hotel, an iconic hotel with an enviable oceanfront location, has selected ROH to streamline operations and empower its sales and finance team. With ROH, these teams gain visibility into critical aspects of the entire payment journey of contracted bookings and the tools to seamlessly take action, directly impacting the hotel’s bottom line.

The Hospitality Show wins Trade Show Executive Gold 100 Grand Award for best new launch

The Hospitality Show, the groundbreaking event designed to empower the hospitality industry produced by Questex and the American Hotel & Lodging Association (AHLA), has been awarded the prestigious Trade Show Executive Gold 100 Grand Award for Best New Event Launch 2023. This recognition underscores the show's success in bringing together the diverse facets of the hospitality industry through an innovative and impactful format.

HSMAI Announces the Passing of President and CEO Bob Gilbert

It is with profound sadness that the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global, announce that President and CEO, Bob Gilbert passed away on September 19, 2024). In July 2024, the organization announced that Gilbert had accelerated his retirement plan as a result of a serious health issue following 30 years of executive leadership for HSMAI.

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WISCO Hotel Group Elevates Operational Efficiency and Maximizes Revenue with STS Cloud, ProposalPath, and Visrez Solutions Across 14 Properties

WISCO Hotel Group has made a strategic leap forward in enhancing efficiency and maximizing event revenue by incorporating cutting-edge technology from SalesAndCatering.com. The prominent Wisconsin-based hospitality company has successfully transitioned to the STS Cloud platform, incorporating advanced e-signature capabilities, ProposalPath proposal tools, and Visrez 3D table diagramming to enhance event sales opportunities, giving them a competitive edge. The group, which manages a diverse portfolio of 14 hotels, including the Radisson Fond du Lac, has reported significant improvements in collaboration, performance, productivity, and user engagement since the implementation.