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Hotel Rebrandings

Rebranding

Meliá Hotels & Resorts Unveils Its Newest Idyllic Retreat in the Heart of The Costa Brava

Meliá Lloret de Mar redefines the five-star hotel experience, ushering in a new era in one of the Catalonian coast's most beloved destinations. Freshly inaugurated this season following a comprehensive renovation, the hotel presents an unparalleled fusion of relaxation, wellness and culinary delights, allowing guests to immerse themselves in the authentic essence of the Mediterranean. Meliá Hotels International proudly announces the grand opening of its latest five-star hotel in Lloret de Mar, seamlessly joining the portfolio of its globally renowned brand, Meliá Hotels & Resorts. This highly anticipated debut not only signifies the company's continued expansion into premium and luxury segments but also brings its renowned exceptional service and quintessential Spanish hospitality to one of Costa Brava's most sought-after vacation spots.

Meliá
Lloret de Mar, Spain
Rebranding

Tivoli Hotels & Resorts Expands in Italy With Tivoli Palazzo Gaddi in Florence

Tivoli Hotels & Resorts announces the brand's expansion in Italy with the addition of a stunning historical property in the center of Florence—Tivoli Palazzo Gaddi Firenze Hotel. A luxury palace dating back to the 16th century, the 86-key property has been lovingly restored and is scheduled to open as a Tivoli Hotel in June. Formerly an NH Collection Hotel, Tivoli Palazzo Gaddi is the second Tivoli Hotel in Italy, joining Tivoli Portopiccolo Sistiana Wellness Resort & Spa.

Tivoli
Firenze, Italy
Rebranding

Grand Hyatt Barcelona officially opens its doors

Hyatt Hotels Corporation (NYSE: H) today announces the opening of Grand Hyatt Barcelona, the first urban Grand Hyatt hotel in Spain, located in one of the most visited cities in the world. Marking the fifth Grand Hyatt hotel operating in Europe, this expansion also reflects Hyatt's accelerated brand growth in Spain. Hyatt offers the fourth-largest hospitality portfolio in Spain by room count, spanning eight different brands and 50 properties in the country.

Grand Hyatt
Barcelona, Spain
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Rebranding

Stanhill Court Hotel Becomes Part Of Radisson Individuals

Radisson Hotel Group continues its expansion across the UK and Ireland with the signing of Stanhill Court Hotel, a member of Radisson Individuals, a stunning country manor hotel located in the heart of Surrey. Nestled in tranquil surroundings of ancient woodland, Stanhill Court Hotel, a member of Radisson Individuals, provides Victorian charm in a picturesque setting, with woodland walks on the doorstep.

Radisson Individuals
Horley, United Kingdom
Rebranding

art’otel Rome To Open In The Italian Capital

art'otel, the contemporary lifestyle hotel brand owned by PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates hotels and resorts and is made famous since 1989 by the success of its Park Plaza properties, is pleased to announce art'otel Rome Piazza Sallustio, its flagship European hotel set to open in the first half of 2024. art'otel Rome Piazza Sallustio, a new premium lifestyle hotel with art and gastronomy at its core, lands in the heart of the Italian capital brought to life by renowned Roman contemporary artist, Pietro Ruffo, famed for international exhibitions and collaborations with Dior and The Vatican Apostolic Library to name a few. The Roman destination will join existing, vibrant art'otel properties in some of Europe's most creative cities, including London, Amsterdam, Berlin, Zagreb and Cologne.

art'otel
Roma, Italy
Rebranding

Accor and Courbet sign a Sofitel Legend in Prague

Accor, a world leading hospitality group, and Courbet, chaired by Jean-François Ott, today announced an agreement that will see Accor assume management of The Mozart Prague hotel. Following an extensive renovation, the renowned hotel will join the prestigious Sofitel Legend brand, a collection of historic luxury hotels combining exceptional heritage and authentic service. This decision is supportive of Courbet's strategy to forge partnerships with leaders in the global hotel industry for the management of its hotel portfolio, and also aligns with Accor's global development strategy, which includes targeted expansion for Sofitel Legend as well as continued growth of its other luxury and lifestyle brands.

Sofitel
Hlavní město Praha, Czech Republic
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Rebranding

Radisson Hotel Group signs first Radisson RED hotel in Berlin

Radisson Hotel Group announces the signing of Radisson RED Berlin Kudamm, the Group's first bold and cutting-edge upscale Radisson RED property in Germany's capital, set to open in late spring 2024. Located just steps from Kurfürstendamm, commonly known as Ku'damm, Berlin's iconic boulevard and one of its most famous shopping streets, and within walking distance of the famed KaDeWe department store, the new Radisson RED Berlin Kudamm is perfectly situated for those looking to explore the city, with sights such as the Kaiser Wilhelm Memorial Church, the Berlin Zoo and sprawling Tiergarten park around the corner.

Radisson Red
Berlin, Germany
Rebranding

First Mercure opens in Azerbaijan

Accor, a world leading hospitality group, announces today the opening of the first Mercure in Azerbaijan. Located in the capital's city center, Mercure Baku City introduces guests to the country's rich cultural heritage with its "Locally Inspired" brand philosophy.

Accor
Bakı, Azerbaijan
Rebranding

Accor Unveils Swissôtel's Arrival in Poiana Brasov, Romania

Accor, a world leading hospitality group, announces the upcoming inauguration of a new Swissôtel in Poiana Brasov, Romania's premier ski resort and a top leisure and MICE destination. Set to open its doors in March 2024, the property represents a new venture for Accor and Swissôtel in partnership with Neagoe Basarab Residences S.R.L., a distinguished local real estate developer. The hotel will be operated through a franchise agreement spanning over 20 years.

Swissotel
Brașov, Romania
Rebranding

Scandic extends Scandic’s presence in Nuremberg, Germany

Scandic has signed a long-term, revenue-based lease agreement with landlord Pandox to take over a hotel in Nuremberg, Germany, during the first quarter 2024. Strategically located near the city's historic district and central station, the new hotel will offer 311 rooms and event facilities for up to 850 people. Shared spaces will include a restaurant, a bar, a gym and a wellness area. Pandox recently carried out a major renovation of the hotel, which reopened in 2023.

Scandic
Nuremberg, Germany