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Hotel Rebrandings

Rebranding

Accor and Courbet sign a Sofitel Legend in Prague

Accor, a world leading hospitality group, and Courbet, chaired by Jean-François Ott, today announced an agreement that will see Accor assume management of The Mozart Prague hotel. Following an extensive renovation, the renowned hotel will join the prestigious Sofitel Legend brand, a collection of historic luxury hotels combining exceptional heritage and authentic service. This decision is supportive of Courbet's strategy to forge partnerships with leaders in the global hotel industry for the management of its hotel portfolio, and also aligns with Accor's global development strategy, which includes targeted expansion for Sofitel Legend as well as continued growth of its other luxury and lifestyle brands.

Sofitel
Hlavní město Praha, Czech Republic
Rebranding

Radisson Hotel Group signs first Radisson RED hotel in Berlin

Radisson Hotel Group announces the signing of Radisson RED Berlin Kudamm, the Group's first bold and cutting-edge upscale Radisson RED property in Germany's capital, set to open in late spring 2024. Located just steps from Kurfürstendamm, commonly known as Ku'damm, Berlin's iconic boulevard and one of its most famous shopping streets, and within walking distance of the famed KaDeWe department store, the new Radisson RED Berlin Kudamm is perfectly situated for those looking to explore the city, with sights such as the Kaiser Wilhelm Memorial Church, the Berlin Zoo and sprawling Tiergarten park around the corner.

Radisson Red
Berlin, Germany
Rebranding

First Mercure opens in Azerbaijan

Accor, a world leading hospitality group, announces today the opening of the first Mercure in Azerbaijan. Located in the capital's city center, Mercure Baku City introduces guests to the country's rich cultural heritage with its "Locally Inspired" brand philosophy.

Accor
Bakı, Azerbaijan
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Rebranding

Accor Unveils Swissôtel's Arrival in Poiana Brasov, Romania

Accor, a world leading hospitality group, announces the upcoming inauguration of a new Swissôtel in Poiana Brasov, Romania's premier ski resort and a top leisure and MICE destination. Set to open its doors in March 2024, the property represents a new venture for Accor and Swissôtel in partnership with Neagoe Basarab Residences S.R.L., a distinguished local real estate developer. The hotel will be operated through a franchise agreement spanning over 20 years.

Swissotel
Brașov, Romania
Rebranding

Scandic extends Scandic’s presence in Nuremberg, Germany

Scandic has signed a long-term, revenue-based lease agreement with landlord Pandox to take over a hotel in Nuremberg, Germany, during the first quarter 2024. Strategically located near the city's historic district and central station, the new hotel will offer 311 rooms and event facilities for up to 850 people. Shared spaces will include a restaurant, a bar, a gym and a wellness area. Pandox recently carried out a major renovation of the hotel, which reopened in 2023.

Scandic
Nuremberg, Germany
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Hospitality Net
Rebranding

From Portugal’s Coast, Immerso Hotel Joins Design Hotels

Surrounded by wine country, a national park, and world-renowned surf spots, Portugal's Immerso Hotel is setting a new standard for hospitality in the coastal town of Ericeira. One of the newest members of Design Hotels, the property places guests in communion with nature while maintaining a distinct design language and offering cuisine crafted by celebrated chef Alexandre Silva. Together with site-specific artworks and bespoke scents and soundscapes, Immerso Hotel is the first destination dining and design conscious hotel in the area.

Design Hotels
Santo Isidoro, Portugal
Rebranding

Andronis Hotels Expands To Paros With Addition Of Minois Hotel

Andronis Hotels, a family-owned collection of luxury five-star hotels and villas in Athens and Santorini, today announced its expansion into Paros with the acquisition of Minois Hotel Paros. This strategic expansion aligns with the ongoing plan to extend Andronis presence to Milos, with a potential upscale establishment slated to debut, tentatively in 2025. Part of Small Luxury Hotels of the World™ (SLH), the most desirable community of independently spirited hotels in the world, this initiative further cements the brand's position as the foremost independent luxury hospitality operator in Greece.

Andronis Hotels
Paros Island, Greece
Rebranding

Scandic to rebrand hotel in central Helsinki

Scandic Hotels has signed a long-term agreement with landlord Exilion to extend the agreement and rebrand the Holiday Inn City Centre in downtown Helsinki. Since acquiring Restel in 2017, Scandic has operated the hotel under a lease agreement with Exilion and a franchise agreement with IHG. From 2025, the hotel will be operated under the Scandic brand.

Scandic
Helsinki, Finland