Advertisement

Hotel Rebrandings

Rebranding

New Mercure Flagship Property Opening In Zurich, Switzerland

Accor and the German multi-brand hotel operator The Chocolate on the Pillow Group are expanding the Mercure portfolio in Switzerland. For the two partners, this is already the seventh joint project, with two more in the planning stages. With the opening and takeover of operations of the Mercure Zurich City scheduled for November 1, 2023, The Chocolate on the Pillow Group is also expanding into Switzerland for the first time. Located centrally in the "Vulcano," built in 2018 and an architectural highlight and urban landmark in the emerging Altstetten district, the hotel will undergo extensive modernization measures as part of the rebranding.

Mercure
Zürich, Switzerland
Rebranding

IHCL Forays in Continental Europe, Signs a Taj in Frankfurt, Germany

Indian Hotels Company (IHCL), India's largest hospitality company, today announced that it is stepping into Continental Europe with the signing of Taj Hotel Hessischer Hof at Frankfurt in Germany. Frankfurt's landmark hotel, after extensive renovations will join the illustrious list of iconic Taj hotels around the world. Signed under an operating lease arrangement, it will reopen in 2025.

Taj
Butzbach, Germany
Rebranding

Accor and Arora Group to bring Fairmont brand to Bedfordshire, UK

Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, one of the UK's leading hotel owner-operators, the signing of an agreement has been announced to redevelop the hotel under the globally renowned Fairmont Hotels & Resorts brand. The announcement demonstrates the growing partnership between Arora Group and world leading hospitality group Accor, whose expansive collection of brands includes Fairmont Hotels & Resorts.

Fairmont
Luton, United Kingdom
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Rebranding

Minor Hotels Announces Expansion of Tivoli Hotels & Resorts Brand in Italy

Minor Hotels, a hotel owner, operator, and investor, currently with a portfolio of 530 hotels and resorts in 56 countries across Asia Pacific, the Middle East, Europe, the Americas, Africa and the Indian Ocean, announces the debut of its Tivoli Hotels & Resorts brand in Italy, with the addition of a property in Portopiccolo, near Trieste, in northern Italy. The five-star 58-key Tivoli Portopiccolo Sistiana Resort will launch later this month.

Tivoli
Sistiana, Italy
Rebranding

Anantara Convento di Amalfi Grand Hotel Opens On Italy’s Alluring Amalfi Coast

Anantara continues its expansion in Europe, breathing new life into a 13th-century cliffside Capuchin convent in one of Italy's most popular getaway destinations. Following extensive renovations, Anantara Convento di Amalfi Grand Hotel officially opens its doors, welcoming guests with elegantly renovated rooms and suites featuring original elements, exciting dining concepts and a world-class spa, all with panoramic views of the Mediterranean.

Anantara
Amalfi, Italy
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Rebranding

Rixos Arrives In Montenegro

Rixos, the leading all-inclusive resort brand, arrives in Montenegro with its first hotel, The Heritage Grand Perast, which re-opened in April 2023. The Heritage Grand Perast by Rixos, a UNESCO World Heritage Site, was fully renovated over the last two years to become an immersive resort destination offering guests a luxury experience. To mark the occasion, a signing ceremony took place at the hotel and was attended by The Prime Minister of Montenegro, Dr. Dritan Abazović and Chief Business Officer of Rixos, Francois Baudin. This significant milestone also marks Accor and Rixos' first hotel in the country.

Rixos
Perast, Montenegro
Rebranding

The INNSiDE by Meliá Brand Makes Its Debut in the Centre of Barcelona

Meliá Hotels International continues to introduce new lifestyle hotels and brands in Barcelona. After the ME by Meliá hotel opened in 2021 to become a new avant-garde icon in the city's luxury hotel segment, now it is the turn of INNSiDE by Meliá, an affordable lifestyle brand which has seen rapid growth worldwide, designed for independent travellers with creative and curious minds and a shared lifestyle.

INNSIDE
Barcelona, Spain