The Forgotten Poison: Detoxing the Guest Room is Hospitality's #1 Regenerative Act
Martim Gois argues that hospitality has a “fourth pillar” of sustainability it has mostly ignored: pesticide use, especially neonicotinoids applied in guest rooms to control bed bugs. As regulators, certifiers, and major buyers begin to recognise the massive biodiversity and health impacts of these chemicals, the industry is shifting from reactive, chemical-heavy pest control to prevention-based, pesticide-free systems, positioning pesticide elimination as a concrete, non-negotiable step toward truly regenerative hospitality.