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Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

Reimagining Hospitality Through Regeneration and Place Vitality

Professor Michail Toanoglou argues that hospitality must move beyond “low-impact” sustainability toward regenerative hospitality that actively strengthens the vitality of places: their ecosystems, cultures, communities, and economies. He lays out a new value architecture and six executive priorities for hotel leaders to embed systems thinking and place-based reciprocity into strategy.

Michail Toanoglou
By Michail Toanoglou, PMP Professor & Academic Director MSc Hospitality Management, ESSEC Business School, ESSEC IMHI
Henri Roelings
By Henri Roelings
Expert Views (17)
Matthijs Welle
Matthijs Welle, CEO, Mews

Hotels are better positioned for the AI era than most people think. They own something no LLM can replicate: years of proprietary guest data and a direct relationship with the customer. That's a genuine competitive moat, and agentic AI is finally what turns it into action.

Sergio Golia
Sergio Golia, Vice President, Strategy, Amadeus IT Group

The takeaway that stays with me isn't about any single technology. It's about what AI can actually do to change the way we experience travel.An example of this was the live demo I gave on stage to change my own flight home - not by calling a helpdesk, not by navigating an app - but by having a natural conversation with an AI agent that handled everything live: rebooking, seat, baggage, transfer all in one simple phone call.The audience went quiet for a moment.

Uli Pillau
Uli Pillau, Founder and CEO, Apaleo GmbH

What stood out to me most at ITB Berlin this year was how much the conversation around AI has shifted from theory to real, everyday use. Hoteliers and operators are no longer asking whether AI matters, but where it can make the biggest difference for guests and teams right now.

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Development Opening

Omnam Group Announces the Opening of The Lake Como Edition, a Landmark Hospitality Destination on Italy’s Most Iconic Lake

Europe-based hospitality real estate developer and investor, Omnam Group, announces the opening of The Lake Como EDITION; a highly anticipated luxury hotel property set on the western shores of Lake Como, Italy. Acquired in late 2021, by Bain Capital and Omnam under a fund managed by Kryalos SGR and operating under Marriott International’s EDITION Hotels brand, the hotel represents a carefully executed redevelopment of the historic Hotel Britannia Excelsior. The project reflects Omnam’s distinctive approach to value creation: identifying architecturally significant assets in prime destinations and transforming them into globally relevant hospitality experiences through strategic brand partnerships, meticulous design, and disciplined project execution.

EDITION
Cadenabbia, Italy
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

From Harm Reduction to Healing: Why True Hospitality Must Become Regenerative

Glenn Mandziuk argues that hospitality must evolve from “doing less harm” to actively regenerating the ecosystems and communities it depends on. Building on the World Sustainable Hospitality Alliance’s Pathway to Net Positive Hospitality and shared data platforms like Vera-FY, he calls for accountable, place-based leadership and cross-industry collaboration that leaves destinations measurably better than we found them. 

Glenn Mandziuk
By Glenn Mandziuk, President & CEO, Sustainable Hospitality Alliance
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Development Renovation

Aethos Milan returns with 5 stars, new spaces and a new design

Aethos Milan is stepping into a new era. Following a complete design transformation, the hotel, just steps away from the Darsena, is reopening with a newly awarded five-star status. The relaunch unveils 35 redesigned guest rooms, the iconic Doping Bar, including a new summer terrace, and expanded social spaces. It also introduces Cima, a restaurant reserved exclusively for Aethos members and hotel guests, bringing a refined culinary identity to the property and enriching the brand’s growing members’ community.

Aethos Hotels
Milano, Italy
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

Leapfrogging Regeneration

Dominic Paul Dubois argues that truly regenerative hospitality is a journey, not a label you can jump to because the word is fashionable. Using a luxury alpine resort as an example, it outlines three non-negotiable “inner development” stages, showing how each step must be in place before a property can credibly claim to benefit its community and environment more than it harms them.

Dominic Paul Dubois
By Dominic Paul Dubois, Director of Sustainability, Six Senses Crans-Montana, IHG