Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
Hilton (NYSE: HLT) today unveils the reimagined Hilton Istanbul Bosphorus, marking a bold step forward for Istanbul’s most iconic hotel overlooking the Bosphorus. As the longest serving Hilton hotel outside of the Americas, the hotel’s transformation reflects how Hilton is redefining hospitality for today’s traveller and builds on seven decades of history as Istanbul’s original international host.
Greater Paris hotel investment volume reached €1.9 billion in 2025 with 75 properties traded, while RevPAR held steady at €115.7.
Scottish hotel GMs discuss AI adoption, digital transformation priorities, and balancing technology with human service delivery.
Following a €10 million comprehensive renovation, the iconic hotel unveils a new bleisure concept that blends Meliá’s resort DNA with the vibrant energy of the Spanish capital.
Small Greek hotels face closure as operational costs rise 30% by 2026 and short-term rentals now exceed total hotel bed capacity.
Spain recorded over €4 billion in hotel investment last year, 50% higher than 2024, ranking second in Europe behind the UK.
Today, Hilton announces the opening of Conrad Athens The Ilisian, marking the rebirth of one of Athens’ most iconic landmarks. Formerly the beloved Hilton Athens, the property has undergone a significant transformation to emerge as a contemporary urban resort in the cultural heart of Athens.
The Cloudbeds data is striking, but let’s be honest — a 21.8% OTA cancellation rate isn’t just a distribution problem. It’s a relationship problem. OTA bookers aren’t disloyal by nature; they’re simply responding rationally to a system that hotels helped create. When a guest can book a hotel through five channels and find five slightly different prices, they begin to treat their reservation like a placeholder, not a commitment.
What can hotels do to decrease their cancellation rates? Maintain Rate Parity! If travelers find a lower rate for your hotel on the OTAs, they can cancel their direct booking and be tempted to book your hotel on the OTA or be lured away by a competitor with lower rate or better value. Maintain Market Parity!
High cancellation rates – particularly for OTA bookings – are a growing challenge for hotels. They make planning harder, put pressure on rates, and often lead to last‑minute discounting that hurts overall performance.
The 11 PentaHotels properties across three countries will convert to Holiday Inn, voco and Garner brands by H1 2027, adding 1,808 rooms to IHG's European portfolio.
FERGUS Group, the Spanish company specialising in hotel repositioning, continues to strengthen its presence in Mallorca with the addition of Hotel Eolo, located in the iconic Puerto Pollença. The 50-room property will join tent Hotels, the Group’s most innovative concept, which now reaches 10 properties across Spain. This latest addition reflects FERGUS Group’s successful repositioning model, transforming high-potential assets into distinctive hospitality concepts aligned with evolving travel trends. The hotel will operate throughout 2026 under the Affiliated by FERGUS model, before reopening in spring 2027 as tent Eolo, following a full repositioning to bring it in line with the tent signature concept and standards.
Renovation introduces striking new design, delectable dining and dynamic social spaces
Keith Butler of Radisson Hotel Group will chair the new board alongside two other industry professionals to strengthen UK hospitality networking and professional development.
The Hard Rock Hotel New York is clearly adapting to Gen Z’s modern view of luxury, shifting away from traditional extravagance and toward immersive experiences, personalization, creativity, and visually compelling spaces. The hotel delivers this through music‑infused amenities, rooftop social environments, bold design, and cultural programming that make the stay feel expressive and memorable.
I think we mustn't confuse luxury with lifestyle. Gen Z's are currently in the 14-29 yr old range and there will be an extremely small percentage of them with the financial clout to enter into the luxury segment. Either way, hotels need to be tech-savvy, from their marketing approach to their services & facilities on offer.
Gen Z is reframing luxury. True luxury evolves to intention, cultural relevance, and emotional resonance, not by traditional symbols of status. They look for brands that know who they are, operate with purpose, and deliver experiences that feel crafted rather than standardized.The hotels that connect with this generation are those capable of offering high‑touch personalization with seamless, low‑friction operations, while staying authentic to their heritage.
Minor Hotels, a leading global hotel owner and operator, announces its first Colbert Collection property in the UK: The WestDill Mayfair Hotel London, Colbert Collection will open in London in Q4 this year. This announcement represents a key strategic step for Minor Hotels to launch a hotel at the heart of this global gateway city. Colbert Collection, the group’s new premium soft brand, will encompass a global collection of independent hotels designed for those fuelled by a passion for culinary excellence and genuine social connection.
Thompson Madrid today announces a significant expansion with the completion of the surrounding plaza and the opening of three new restaurants. Since its debut, Thompson Madrid has set a standard for design-forward hospitality in the capital. Now, following a transformative evolution of both its city surroundings and its culinary program, the property is reintroducing itself as a destination for travelers who appreciate classics delivered with refined sensibility, distinctive style, and a deep connection to the culture of the city.
On May 1, 2026, Four Seasons Hotel London at Park Lane will unveil 14 newly renovated suites, marking a refined new chapter for this iconic Mayfair address. Blending timeless sophistication with the energy of modern London, the reimagined collection features bespoke detailing, rich textures, and subtle Art Deco influences, honouring the hotel’s heritage while embracing a contemporary sense of style and place. The collection includes Deluxe Suites, Park Suites, and Grand Suites, alongside a Royal Terrace Suite, Presidential Suite, and Garden Suite.
Partnership provides Leonardo Hotels staff with discounted access to 70+ degree programs and 180+ certificates from SRH Fernhochschule.
Guest preferences for automation vary significantly by region. Business heavy markets in Europe and North America lean toward automation, while the Gulf and Far East tend to favor human interaction, partly driven by lower trust in technology.Regardless of hotel tier, certain roles will always remain in human hands, e.g., chefs, spa therapists, maintenance engineers, duty managers, and any function centred on safety, emotional intelligence, or complex judgment.
Replace - very junior level "support" roles who mainly answer "how do I do this" type of questions. AI agents will be trained on SOPs and do this. Help desk staff can be reduced or upskilled for more complex work.Reshape - Contact Center Agents: As above, simple questions can be answered by AI Agents, and an AI powered PBX will answer the phone for high volume restaurants and make the bookings on a phone call via integration to table booking system, and send confirmation by SMS or WhatsApp.
AI won’t replace hospitality, but it will reduce the number of people needed to run it.In the next 3 years, we’ll see 30–60% productivity gains across call centers, guest messaging, revenue management, distribution, loyalty, back office, and even parts of development.This is not just automation, it’s a redefinition of roles.