LyvInn to build on Frankfurt success
The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.
Europe - Latest
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition
The Regenerative Question - Who We Choose to Become
At its root, hospitality means something simple: to receive a stranger with generosity, to share what you have—food, shelter, warmth, knowledge—and in doing so, strengthen bonds of trust and reciprocity. It creates mutually rewarding relationships between humans and towards the place; ultimately it fosters conditions for life to flourish, deepens human connection, and leaves all parties enriched.
Oslo first as Scandic Go is established in Norway
Scandic Go is a central part of Scandic’s growth strategy, and today, the company opened Norway’s first Scandic Go in downtown Oslo. The new hotel has been designed for modern travelers looking for affordable accommodation in the center of the city.
ITB Berlin 2026, Day One: Ten Things That Actually Stood Out
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.
SOL by Meliá Ushers in a New Era of “Spanish Summer” with the Reopening of SOL Arona Tenerife
In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.
Limehome strengthens Belgian presence with flagship signing in Brussels’ European Quarter
Limehome will convert a 114-unit hotel in Brussels' European Quarter into serviced apartments, opening in early 2027.
Native by Numa Accelerates UK Growth with New Openings and Strategic Expansion
Native by Numa will add 188 aparthotel units across five properties in London and Edinburgh, following 17% direct revenue growth.
Paris Marriott Champs-Élysées Hotel Unveils Landmark Renovation
Marriott International is pleased to announce the completion of the full-property renovation of the Paris Marriott Champs-Elysées Hotel, marking a defining new era for the only five-star hotel located directly on the Avenue des Champs-Élysées. The transformation blends Parisian heritage with contemporary sophistication, reimagining every guest touchpoint, from guestrooms and suites to social spaces and culinary venues.
The UK hotel sector stages second-half comeback in 2025, supported by sustained growth in leisure and wellness demand, says Knight Frank
UK hotels recovered from first-half challenges with 3.8% H2 RevPAR growth in regional markets and 6% leisure revenue increases.
Travalyst accelerates the development of the Data Hub six months after launch
Amadeus partnership through Tech4Impact program enabled native mobile app development for offline sustainability data capture by small accommodation providers.
StepStone and Proprium’s a&o Hostels acquires former office in central Berlin for conversion into Europe’s largest hostel
The €40 million conversion will create a 2,500-bed flagship property near Checkpoint Charlie, part of a&o's €500 million expansion backed by StepStone and Proprium.
London’s Hotels Maintain Strong Profitability Despite Softer RevPAR in 2025
Central London hotels achieved 46.8% GOP margin and £135.5 GOP per room through disciplined cost control, despite 0.9% RevPAR decline and ongoing wage pressures.
A hotel juggling identity - marketing profiling, personalising and targeting for success
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Why staff thrive at The Headland Hotel
This Roundtable Roadshow podcast features The Headland Hotel's approach to staff development, with one employee who started at 14 and stayed throughout their career.
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Clifton Village Reimagined - Your Apartment Unveils Refurbished Collection
Your Apartment is proud to announce the completion of an extensive refurbishment at its Clifton Village Serviced Apartments, unveiling a refreshed collection of 34 design-led apartments in the heart of Clifton Village.
The World’s 50 Best Hotels 2026 to Take Place in Paris
The prestigious awards ceremony moves from London to Paris for the first time since 2023, with extended voting periods and new Academy leadership.
PRIMESTAR Group opens June Six Salzburg in Strategic Partnership with SORAVIA and Marriott International
The PRIMESTAR Group announces the next major milestone for its lifestyle brand June Six: the opening of June Six Salzburg – Tribute Portfolio Hotel on 1 March 2026. Developed in strategic partnership with the Soravia Group, the new addition will operate under Marriott International’s Tribute Portfolio, blending June Six’s contemporary lifestyle concept with the strength of one of the world’s leading hospitality networks.
HAMA Europe announces the finalists of the 10th Annual Asset Management Achievement Award 2026
Four nominees include Brookfield's Barcelona Moxy, EQ Hotels' London Novotel, Pygmalion's 9-hotel Spanish portfolio, and Minor Hotels' Amsterdam Avani.
By Max Starkov
Expert Views (13)
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
This stage of AI evolution is not just predictable, it was inevitable as it addresses the very natural consumer expectation to be able to complete the transaction within the same app without having to click out. UCP in itself is not the biggest disruptor (AI search is).
Trevor Stuart-Hill, Founder and president, Revenue Matters
Google's Universal Commerce Protocol (UCP) absolutely could pave the way for a meaningful shift in hotel distribution in the next 24-36 months. Its impact will depend heavily on both technological readiness and traveler adoption.
Alessandro Crotti, Digital Strategist and E-commerce Expert for Independent Hotels, Direct-Your-Bookings
There's a significant gap between what's technically possible and what consumers will actually adopt, especially for high-involvement decisions like hotel bookings. For commodity purchases (cables, everyday items), delegating the entire process to an AI agent makes sense, but hotel bookings for holidays is a different story.
Rosewood Courchevel Le Jardin Alpin: A Modern Centerpiece for Ski Exploration
Rosewood Courchevel Le Jardin Alpin marks Rosewood’s debut winter resort and second property in mainland France. Located in the prestigious Jardin Alpin enclave of Courchevel 1850, with direct ski-in, ski-out access to Les Trois Vallées—the world’s largest connected ski area—the resort introduces a new expression of alpine luxury, where elegant contemporary design, art, and local craftsmanship compose a living narrative inspired by the mountains.