HOSPA panel discusses how aparthotels, lifestyle hotels, and challenger brands navigate rising compliance costs while maintaining profitability and guest focus.
Manuel Maqueda argues that “regenerative” hospitality is meaningless – and often pure greenwashing – if it is built on a linear “take–make–waste” model. He outlines a three-step journey from efficiency (doing things right) to circularity (designing out waste and toxicity) to true regeneration (actively restoring ecosystems and communities), warning that you cannot skip the circular step and still claim to heal.
Martin Hohn reflects on a personal journey from traditional hospitality management toward regeneration, arguing that sustainability has been diluted and cannot succeed as long as infinite economic growth clashes with planetary boundaries. Regeneration is framed not as a technological fix but as a social and mindset shift: a place-based, whole-systems approach that reconnects hospitality with life, community, and ecosystem health.
Meliá Hotels International is set to begin an exciting new chapter in Europe with the incorporation of Hotel President Budapest into its Affiliated by Meliá network from March 23rd, marking the company's debut in Hungary and opening the doors to one of Europe's most magnetic capitals. Nestled in the vibrant heart of Budapest, the 152-room, four-star hotel is perfectly positioned just steps from the Danube, the Parliament and St. Stephen's Basilica, offering an inspiring gateway to the city's cultural pulse.
Sri Lanka's Amba Yaalu Kandalama and Kenya's Nomad Africa won for employing 91 women against cultural norms and implementing comprehensive gender policies respectively.
Nicola Gryczka Kirsch argues that regenerative hospitality is no longer an abstract ideal but a lived reality in places like Ibiti Projeto in Brazil, where tourism is designed as infrastructure for land restoration, community vitality, and long-term stewardship. Using the Lausanne Manifesto for Regenerative Hospitality as a compass, it shows how shifting mindsets, systems thinking and co-creation can turn hotels from extractive businesses into catalysts for thriving territories.
The 60th anniversary event generated €47 billion in business deals despite Middle East flight disruptions, featuring Angola as host country and announcing Maldives for 2027.
Dr Anne-Kathrin Zschiegner argues that the real shift hospitality needs is not from “sustainability” to “regeneration” as buzzwords, but from short-term optimisation to long-term contribution to ecosystems, communities, culture, and commerce. Regenerative hospitality is framed as a collective, long-horizon practice that embraces complexity, openly navigates trade-offs, uses standards and technology as tools, and puts responsibility and long-term outcomes at the centre of leadership.
Six Senses, part of IHG Hotels & Resorts’ Luxury & Lifestyle portfolio, has unveiled its first property in the UK. Breathing new life into the former Whiteley’s department store on Queensway, Six Senses London becomes a cornerstone of the brand’s emerging collection of urban properties which introduce a different rhythm into city life. It follows Six Senses Rome and Six Senses Kyoto, with further openings to follow within the coming years.
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.
Harold Goodwin warns that “regenerative tourism” is rapidly becoming the next vague sustainability label, used in marketing without standards and ripe for greenwashing. He argues that true regenerative tourism is simply the pinnacle of Responsible Tourism: delivering demonstrable, positive economic, social and environmental impact for residents first, not just better experiences for visitors.
CoStar data shows Milan averaged 83.4% occupancy during the Winter Olympics, with luxury properties posting RevPAR gains of 321.9% year over year.
This article warns that tourism has already “wasted” one historic crisis (Covid-19) and is in danger of wasting a much bigger one: the current metacrisis of ecological collapse, geopolitical instability, and social rupture. Anna Pollock argues that mainstream tourism is still clinging to volume-driven, extractive growth and cosmetic “net positive” claims, while true regeneration requires a 100% shift in purpose – from mass industrial tourism to hospitality that helps hospice the dying system and midwife new, life-aligned ways of travelling, hosting and relating to place.
The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.
At its root, hospitality means something simple: to receive a stranger with generosity, to share what you have—food, shelter, warmth, knowledge—and in doing so, strengthen bonds of trust and reciprocity. It creates mutually rewarding relationships between humans and towards the place; ultimately it fosters conditions for life to flourish, deepens human connection, and leaves all parties enriched.
Scandic Go is a central part of Scandic’s growth strategy, and today, the company opened Norway’s first Scandic Go in downtown Oslo. The new hotel has been designed for modern travelers looking for affordable accommodation in the center of the city.
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.
In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.
Limehome will convert a 114-unit hotel in Brussels' European Quarter into serviced apartments, opening in early 2027.
Native by Numa will add 188 aparthotel units across five properties in London and Edinburgh, following 17% direct revenue growth.