Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

Kylie Chen

Director of Paid Strategy

Cogwheel Marketing & Analytics

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Sales & Marketing

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Digital Marketing

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Opinion

Why your team still holds the key to guest satisfaction

AI is transforming industries, and hospitality is no exception. From revenue optimization to real-time guest messaging, the applications are endless. And while the buzzword of the year is undeniably “AI,” the data tells a different story: human touc...

Jessica Kurtz

Global Product Ambassador at Reviewpro Reputation

Shiji

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Information Technology

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Guest Experience

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Opinion

EHL Insights Hospitality Outlook Report 2026

Based on extensive industry research and expertise from EHL faculty members and the EHL’s renowned network of industry leaders, the EHL Insights Report: Hospitality Outlook 2026 offers an in-depth perspective on where the industry is heading in the ...

Bianca Lüthy

Corporate Content Manager at EHL Hospitality Business School

EHL

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Innovation

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Opinion

Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity

Earlier this week, I found myself at Expedia Group’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk about AI and hospitality. What happened instead was closer to a dérive, a drift acr...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Information Technology

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Innovation

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Opinion

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

An important guiding principle for hotel design, in-room features and public amenities is, “As one does at home, one will soon expect at hotels.” What this implies is that if hotels are not keeping up with the trends, then they are either losing boo...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Wellness and well-being

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Innovation

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Guest Experience

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Opinion

Team Building: Assembling Effective Teams

What words come to mind when one thinks about team building? The premise involves a variety of words that include, collaboration, communication, cooperation, control, relationships, trust, problem solving, employee morale and engagement, building a ...

Robert O’Halloran

Professor Director, School of Hospitality Leadership at East Carolina University.

East Carolina University

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Human Resources

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Opinion

Leadership Change as a Catalyst for Innovation in Hospitality

In an industry defined by rapid change and relentless competition, leadership transitions can determine whether a hospitality firm adapts or falls behind. This article unpacks how CEO turnover can become a lever for innovation, exploring who drives ...

Cédric Poretti

Assistant Professor of Accounting at EHL

EHL

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Human Resources

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Innovation

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Opinion

How Hotels Can Be Advocates and Help Prevent Trafficking

Human trafficking is a crime that can affect anyone regardless of sex, race, or origin. A widespread misconception is that trafficking only happens overseas, but it is occurring in cities, suburbs and rural communities throughout all 50 states.

Lori Cohen

Chief Executive Officer (CEO) at Protect All Children from Trafficking (PACT)

Protect All Children from Trafficking (PACT)

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Safety & Security

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Opinion

Sales Leadership Has a New Headquarters: LinkedIn

Because in 2025, leadership isn’t measured by how many hours you clock in or how many pipeline reports you generate. It’s measured by your influence. And influence lives here, in the conversations, stories, and ideas you share with the world.

Muhammad Tanveer

Author - The Sales Leadership Brief (Linkedin Newsletter)

Hashoo Group

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Sales & Marketing

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Social Media

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Opinion

What Guests Prefer Today: Travel-Size Toiletries or Refillable Systems? A Look at Hospitality in the USA

Across the USA, hotels are rethinking the traditional travel-size toiletries placed in every room. These small bottles have been a familiar part of the guest experience for decades, yet most guests only use a portion of what’s inside. Once opened, t...

Camilo Sosa

E-commerce Manager

Hotel Items (A & S Suppliers, Inc.)

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Environment & Sustainability

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Guest Experience

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Housekeeping

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Short Term Rental (STR)

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All Latest News

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Why your team still holds the key to guest satisfaction

EHL Insights Hospitality Outlook Report 2026

Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

Team Building: Assembling Effective Teams

Leadership Change as a Catalyst for Innovation in Hospitality

How Hotels Can Be Advocates and Help Prevent Trafficking

Sales Leadership Has a New Headquarters: LinkedIn

What Guests Prefer Today: Travel-Size Toiletries or Refillable Systems? A Look at Hospitality in the USA

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