What Does Content Marketing Mean for Hotels?
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
By Nasir Zahir, Founder and President, NZ Hospitality
News
Future Hospitality Summit Saudi Arabia announces packed programme for 2026 edition
The summit returns to Riyadh with 1,100+ expected attendees and focus on $1.6 billion in business opportunities generated in 2025.
Hyatt Announces Master Franchise Agreement with Dossen Group to Debut Hyatt Select Brand in the Chinese Mainland
Hyatt partners with Dossen Group to exclusively develop Hyatt Select hotels across Chinese Mainland, targeting upper-midscale market.
HOSPA to host return of The Great Green Balloon Debate at The Clermont Charing Cross
HOSPA's annual sustainability debate returns May 12 at The Clermont London with 12 speakers competing in a unique balloon debate format to champion different environmental and social issues.
Resilience on Display: Chicago Tourism Gains Momentum
Chicago welcomed 55.3 million visitors generating $20.9 billion economic impact in 2024, with O'Hare hitting record 85 million passengers in 2025.
By Brian Arevalo and Emeldina Paratusic
Deicorp's Falcon & Alexander project brings a vibrant new Courtyard by Marriott to Sydney in partnership with Trilogy Hotels
The 100-room hotel will anchor a $640 million mixed-use development in Crows Nest, opening in late 2027 as part of a 212-apartment complex.
La Haute Croissanterie Fruit Kiss: Sofitel launches limited-edition croissant collection Fruit Kiss, inspired by fruit, freshness and indulgence.
Sofitel's ten fruit-filled croissants will be available for three months at participating hotels worldwide, featuring flavors like Raspberry Kiss with basil and Mango Kiss with borage flowers.
Adagio unveils Adagio Business+
The new B2B program offers 10%+ discounts for stays over eight nights across 117 European properties, targeting the 45% business traveler segment.
Small spaces, big ideas: what SWEETS Hotel teaches us about hospitality
The podcast explores how SWEETS Hotel transformed 28 Amsterdam bridge houses into individual rooms, prioritizing unique experiences over operational efficiency.
U.S. Travel Association Report Finds Strong Future for Group Travel, Reinforcing Its Essential Role in Driving Business, Innovation and Connection
The report shows group travel remained flat in 2025 with declining international visitation, but expects a rebound in 2026 driven by business travel and meetings demand.
Interactive Diagram: AI-Driven Hotel Distribution
The AI Hospitality Alliance's diagram maps how AI transforms hotel booking from fragmented search to coordinated ecosystems across demand, orchestration, and supply layers.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Heston Blumenthal announces strategic investment from COMO Group to support future growth of The Fat Duck group
COMO Group's investment in The Fat Duck group will fund expansion plans for the three Michelin-starred restaurant and sister pub in Bray.
When the Crisis Comes, Will Your Hotel’s People Stay or Go?
Comparative research shows trust-based hotel cultures survive revenue crises at 1/45th the cost of high-pay compensation cultures, with trust reserves proving more valuable than premium wages during downturns.
By Dr. Tong Yin, Founder of InsightBridge Global LLC and a doctoral researcher, Auburn University
The Biggest AI Skills Gap Hotel Teams Can’t Afford to Ignore
Hotels face a critical skills gap as teams lack practical AI fluency needed to work confidently with autonomous systems handling operations and guest services.
By Florian Montag, SVP Revenue, Apaleo GmbH
Uber Just Entered Your Hotel. The Question Is Not Whether That Is a Threat. The Question Is What Signal You Are About to Lose.
Uber's hotel booking launch captures valuable traveler behavioral data, giving the platform deeper guest relationships while hotels only receive reservations.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Canada’s Hospitality Labor Market in 2025 and the Road to 2030
The Staffing Agency report reveals Canadian hospitality spending reached $104 billion in 2025, but operators struggle with high turnover despite hiring above pre-pandemic levels.
Centara Demonstrates Strong Sustainability Perceptions Among Thailand’s Brands, Reinforcing Trust Through Long-Term ESG Commitment
Centara ranked among Thailand's top brands for sustainability perception in Brand Finance's 2026 index, placing third in environmental and second in social/governance categories among Thai hotels.
Revenue management is not what you think it is anymore. Is it time to break up?
Traditional revenue management assumes control over pricing and distribution, but OTAs and AI algorithms now determine visibility and customer consideration sets.
By Fabian Bartnick, Founder, Infinito
Your data isn’t wrong. Your constellation is.
Revenue managers interpret identical data differently based on personal filters and context, making decision-making more subjective than objective.
By Fabian Bartnick, Founder, Infinito
The Africa Hospitality Investors Council (AHIC), powered by the Energy & Environment Alliance (EEA) announces Chair and Board Members
The new council represents investors with capital across Africa's major markets and will coordinate with governments to unlock hospitality projects.
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