This opinion piece argues that a strong financial period only proves past delivery, and sustainable performance requires alignment between revenue strategy, demand profile, cost structure, and operational capacity.
AI systems on Booking.com, Google, and Tripadvisor now use guest reviews to answer queries and drive bookings, making specific, detailed reviews more valuable than star ratings.
STR and HotStats data show U.S. hotel GOP margins remain below 2019 levels despite RevPAR growth, with franchise fees, A&G, and SaaS costs rising faster than revenue while owners absorb all downside risk.
With 65% of hotels reporting staffing shortages and an 8.6M worker shortfall projected by 2035, the article argues perception and culture gaps matter more than wages in attracting Gen Z.
A firsthand account of The Leela Palace Bangalore illustrates how pre-arrival personalisation, zero-waste flower recycling, and spiritual rituals define a regenerative hospitality model that extends beyond check-in and check-out.
The "AI handles logistics, humans handle feeling" narrative in hospitality lacks governance teeth: audit trails, decision envelopes, and board-level oversight of AI agents are the missing layer.
A hospitality professional reflects on how Stephen King's "On Writing" inspired a daily writing habit and ultimately led to publishing their first book.
A detailed industry review covers a decade of shifts in hotel catering and conventions, from menu personalization and tech gains to hidden fees, labor shortages, and F&B contract traps hitting smaller groups hardest.
An industry keynote speaker argues that as AI automates routine hospitality tasks, the human capacity for empathy, judgement, and connection becomes more valuable, not less, and offers a practical leadership framework to balance both.
Owner Dan Behm shares how Nayara Bocas del Toro, a 20-key private island resort in Panama with ADR above $1,500, was built from scratch and is driving the growing "laidback luxury" travel trend.
An opinion piece exploring how storytelling builds brand identity and emotional loyalty in hospitality, with practical homework frameworks and a student video assignment as a teaching model.
Conversational AI is poised to disrupt OTA dominance by enabling natural-language hotel search, but current ARI-based distribution infrastructure lacks the data granularity needed to deliver meaningful results.
The Routledge Handbook on Regenerative Tourism and Hospitality, co-edited by the author, challenges hospitality to account for natural and community systems before they fail, not after.
Shiji Horizon's Natalie Kimball breaks down Google's AI Mode booking launch and what it means for hotel distribution, direct booking strategy, and content accuracy.
A disciplined, model-driven framework for hotel brand selection, covering full fee stack analysis, validated RevPAR lift, labor market fit, PIP costs, and franchise agreement negotiation.
Only 6% of hotels appear consistently in AI-generated recommendations, with 82% of AI-cited content sourced from OTAs and editorial media, putting independent and unbranded hotels at severe visibility risk.
As AI assistants drive hotel discovery but not trust, the author argues hotel websites must shift from acquisition tools to verification tools, starting with transparent all-in pricing that matches OTA displays.
Research from SBS Swiss Business School and MIT suggests AI tool reliance is eroding critical thinking in junior sales reps, with the author proposing a "Protected Reps Framework" to preserve core selling skills.
Opinion piece introducing three strategic wellness archetypes for hotels: superficial pampering, clinical intervention, or restorative "Kintsugi" transformation, urging operators to choose their positioning consciously.
GBTA's Suzanne reflects on key themes from the 2026 Convention: record $1.71T global business travel spend forecast, value-driven trip prioritization, and the continued primacy of human support alongside technology.