The Presence Premium™
Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.
Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.
With 38% of hoteliers citing integrations as a top pain point, the case for open APIs, best-in-class systems, and intuitive UX over all-in-one platforms has never been stronger.
As AI tools increasingly shape traveler decisions before they visit a hotel website, brand consistency across reviews, listings, and third-party sources has become a critical marketing priority.
The article argues that luxury hotels can meet ESG goals without sacrificing service quality by embedding sustainability into the guest journey through personalization, digital tools, and transparent communication.
A structured guide covering training schedules, budget allocation (2-5% of revenue), LMS platforms, and case studies showing up to 45% turnover reduction and 2.5x ROI within 18 months.
Namastay founder Frédéric Robles argues that friction at checkout, not pricing or loyalty, is the primary reason hotel direct booking rates remain stuck at 5–15%, while digital wallets have doubled mobile bookings on some properties.
An operator-turned-founder argues that hotel groups have optimized individual functions at the expense of cross-functional rhythm, and introduces PHAL OS, an AI leadership layer targeting top-10 hotel groups.
A hospitality veteran argues that emotional connection and cultural intelligence, not SOPs or luxury amenities, are the true differentiators driving long-term guest loyalty.
An opinion piece arguing that hotels focus too heavily on revenue generation while quietly losing value through unanswered calls, payment discrepancies, utility waste, and outdated content.
A reflective piece on how internal promotion competition quietly erodes trust and collaboration among colleagues, and how professionals can hold ambition and collegiality at the same time.
A comparison of six team communication apps for hospitality businesses, evaluating mobile usability, security, multi-location support, and onboarding speed, with Zenzap positioned as the top pick.
The article argues that Occupancy, ADR, and RevPAR are no longer sufficient, calling for dashboards that also track TRevPAR, ESG metrics, employee engagement, and real-time AI-driven analytics.
The European Accommodation Barometer finds hoteliers are combining dynamic pricing, OTA partnerships, and event-driven strategies to reduce reliance on July-August, when 31% of all EU tourism nights are concentrated.
The author argues that AI should handle back-office tasks to free hotel staff for authentic guest interactions, positioning human connection as the hardest-to-replicate competitive differentiator.
The global leisure economy is projected to grow from $5.5T to $9.57T, but operators face structural sales challenges rooted in consumer psychology, optional spending, and infinite competition.
Using a music analogy, Shep Hyken maps five customer journey phases from uncertainty to amazement, arguing consistent experiences turn first-time buyers into loyal fans.
EHL's new Hospitality Leadership Skills Report, based on 40 years of research and interviews with 22 senior executives, identifies 30 sub-skills across four domains, with self-leadership as the non-negotiable foundation.
Using the England vs. Argentina narrative as a lens, the piece argues hoteliers must price from live booking data and pickup curves, not gut feel, reputation, or the story a date seems to tell.
Booking Holdings is unifying Booking.com, Agoda, and Priceline under a single B2B wholesale operation, giving it the ability to resell hotel net-rate inventory across bank apps, airline checkouts, and loyalty portals at scale.
The Sunshine Protection Act, passed by the House in July 2026, would make DST permanent, shifting winter sunrises an hour later and disrupting morning operations, early staffing, and cross-state scheduling for multi-property groups.