AI assistants are billed per web search, capped by developers, making hotel queries expensive and favoring already-known chains and OTAs over independent properties.
A hospitality AI veteran argues that culture, not technology, determines AI success, offering five belief prerequisites hotels must audit before any platform rollout.
A hospitality sales strategist argues that digital reputation now functions as a pre-sales tool, with buyers forming opinions via LinkedIn, podcasts, and AI long before any direct outreach occurs.
Mirai argues hotel distribution is splitting into two ecosystems: the traditional web and an emerging AI agent ecosystem requiring structured knowledge, MCP endpoints, and new optimization strategies beyond SEO.
Mews analyzed 6,000+ hotels using causal inference and found that enabling its RMS Autopilot feature for 9+ months drove a 13% lift in revenue per square meter over 18 months.
Using Cathay Pacific's Google AI contrail-avoidance trial as a framework, this piece argues hotels must define decision envelopes, run shadow-mode pilots, and track AI override rates before granting operational autonomy.
Opinion piece argues natural materials like wood, stone and aged metals shape guest perception more effectively than synthetic finishes by triggering positive neurological and emotional responses.
Lecturers at Hotelschool The Hague argue hospitality schools must embed VR simulations, AI prototyping, and Makerspace environments into curricula to close graduates' digital skills gap.
A piece referencing Frank Abagnale, the famous impostor, as a lens for commentary relevant to the hospitality industry.
A 2026 talent strategy guide for hoteliers outlining five pillars: competitive pay, employee experience, career development, technology, and employer branding to win the hospitality talent war.
Drawing on Google Cloud research of 2,400+ executives, the author argues hotels are deploying AI at the edges rather than embedding it in core value-creating processes, limiting returns.
A hospitality veteran draws a direct parallel between the rise of revenue management and today's agentic AI, arguing early adopters will define the industry's next commercial era.
Equinox Hotel New York's third annual Global Sleep Symposium featured sleep scientists and performance experts, with key takeaways for hoteliers on how better sleep directly drives guest satisfaction and financial performance.
A Conrad New York Downtown executive outlines how sustainability drives competitive advantage through guest amenities, rooftop farming, community partnerships, and ESG data reporting via Hilton's LightStay platform.
A DHS shift from Duration of Status to fixed admission dates for J-1 visas creates hidden service continuity risks at luxury hotels before management or ownership notices a problem.
The author argues that hotel AI's real value is bridging the 30-year gap between revenue management analytics and frontline operations through real-time translation, not better dashboards.
A framework for evaluating corporate accounts as investments across four dimensions: return, growth potential, risk, and strategic value, rather than room nights or revenue alone.
Cogwheel argues hotels should reframe marketing as digital revenue infrastructure spanning the full funnel, reducing OTA reliance and compounding direct booking growth over time.
A strategic analysis of Kempinski's gradual loss of luxury market position since 2010 and whether new CEO Barbara Muckermann's brand, ownership, and flagship strategy can restore its relevance by 2040.
Promotion decisions are driven by invisible relationship paths, not merit alone, leaving unseen employees without advocates and formal talent reviews simply ratifying the bias.