Research from SBS Swiss Business School and MIT suggests AI tool reliance is eroding critical thinking in junior sales reps, with the author proposing a "Protected Reps Framework" to preserve core selling skills.
Opinion piece introducing three strategic wellness archetypes for hotels: superficial pampering, clinical intervention, or restorative "Kintsugi" transformation, urging operators to choose their positioning consciously.
GBTA's Suzanne reflects on key themes from the 2026 Convention: record $1.71T global business travel spend forecast, value-driven trip prioritization, and the continued primacy of human support alongside technology.
hivr.ai CEO Felix Undeutsch breaks down what "AI-enabled" actually means for hotel venue sales teams, separating hype from practical application.
As AI-generated content floods the internet, hospitality and travel brands face a trust crisis where authentic human experience and perspective are becoming the primary drivers of consumer confidence and purchasing decisions.
The author argues overtourism is a congestion problem, not a volume problem, and calls on technology and marketing to redistribute demand rather than restrict it.
Dutch hotels face a tough 2025 as ADR falls, operating costs rise to 68%, and a VAT hike from 6% to 21% cuts demand, with 43.6% of hoteliers planning to reduce investment.
An advisory perspective on why Latin American hotel developers frequently misread investor expectations, covering capital structure, pre-opening budgets, brand agreements, and risk transparency.
A leadership philosophy essay arguing that sustainable success in business, community, and life depends on consistently creating more value than one receives.
A hospitality-focused breakdown of Anthropic's August 2026 Risk Report flags four findings relevant to operators: agentic task drift, faster vendor release cycles, prompt injection risks, and data retention requirements on frontier AI models.
Despite RevPAR growth in H1 2026, hotel profitability remains under pressure as labor, distribution, and operating costs rise faster than revenue, forcing operators to rethink channel mix, productivity, and cost structure.
Research on the Swiss Beer Awards and World's 50 Best Restaurants shows how award recognition travels beyond individual winners to shape partner businesses, industries, destinations, and future standards of excellence.
A Swiss restaurant losing CHF 129,600 annually to food waste cut losses by 40% using a four-step method: measure, staff questionnaire, collective workshop, and follow-up.
Google has stripped live pricing, date filters, and budget tags from its EU hotel search unit to comply with the DMA, leaving hotels with only a name, link, and address in the box built for them.
Meyer Jabara Hotels outlines a 2027 strategy centered on capital discipline, ancillary revenue capture, and profitability as STR forecasts RevPAR growth slowing to 2.1%.
With 94% of hotels failing to appear in AI search results, venues must adopt structured, detail-rich content strategies to stay discoverable to event planners using tools like ChatGPT and Claude.
The article argues that the real operational cost isn't missing data but the management effort required to connect disparate hotel data into actionable explanations, particularly for labor variances.
A study of 148 luxury hotels finds Forbes Travel Guide ratings and Michelin Keys explain 55% of AI recommendation frequency, while website schema and llms.txt files show near-zero correlation.
Opinion piece argues that great service requires both the right attitude (mindset) and trained language skills (word set), including how to reframe negative responses.
The author argues hotels must reframe corporate sales around outcomes like productivity, flexibility, and frictionless travel, not just room rates and availability.