Lodging Interactive launches a weekly blog series offering branded hotels practical organic social media storytelling tactics, focused on mobile-captured content requiring no professional production.
A tactical guide for hoteliers on optimizing hotel websites to convert high-intent World Cup 2026 traffic into direct bookings using urgency messaging, personalization, and upsell strategies.
TRIBE launches a limited-edition double LP, NEW GROUNDS, and vinyl listening stations across hotels in Paris, London, Düsseldorf, and Budapest, partnering with local record stores to position hotels as cultural destinations.
Cogwheel Marketing & Analytics, a hospitality-focused marketing firm, ranked No. 32 on the Inc. Regionals Rocky Mountains list with 137% revenue growth between 2022 and 2024.
US state privacy laws are creating a consent infrastructure gap that causes hotel GA4 dashboards to underreport actual PMS revenue by up to 27%, distorting AI bidding and campaign ROI.
The article argues that successful salespeople focus on understanding client needs through strategic questioning and silence rather than traditional pitching techniques.
A Marriott Bonvoy survey of 1,731 APEC travelers finds 66% participate in hotel loyalty programs, with engagement shaped by three distinct mindsets: Loyalty Strategists, Value Optimizers, and Experience Seekers.
AI is shifting travel discovery earlier in the journey, pushing hotels and DMOs to compete for traveler attention before a booking platform is ever reached.
GuestCentric argues that generic upsell menus hurt conversion, citing data showing only 3% of guests buy add-ons, and presents adaptive, reservation-aware offer targeting as the fix.
AI didn't create unreliable travel content but amplifies it at scale, shifting competitive advantage toward media brands with genuine editorial authority and citation-backed recommendations.
ETG has expanded its SynXis CRS integration to include independent hotels, enabling automated rate and availability sync and access to 110,000+ travel professionals via RateHawk and ZenHotels.
We're at a crossroads and this can go in either direction.And the answer depends on whether we, as an industry, do something to push it in the right direction. That's one of the main reasons why AI Hospitality Alliance exists.
As to who will benefit from AI search, it depends entirely on what hotels are willing to do. And by AI search, I mean mostly agentic search, not chatbot search. For the first time in forever, AI search via OpenAI or Anthropic will give hotels the opportunity to exploit a structural advantage (leveraging customer knowledge) that OTAs won't be able to match.
Consumers trust AI least for travel yet AI-referred bookings are growing 111% YoY with cart values nearly twice traditional traffic, creating a high-stakes "borrowed trust" dynamic hotels must understand.
A practical guide for hoteliers on winning group business in 2026, covering proposal quality, planner relationships, and data-driven targeting of corporate and SMERF accounts.
Marriott Bonvoy Boutiques launches Design Shop, a hotel-inspired home décor line anchored by W Hotels and Westin collections, with JW Marriott and destination-themed drops planned for late 2026.
Hotels in Southeast Asia pay up to 28% in hidden OTA fees beyond headline commissions, making direct booking strategies essential for profitability.
Hotels lose millions in group bookings by designing sales processes for their own convenience rather than meeting planners' needs.
An explainer on mobile-only pricing on OTAs like Booking.com and Expedia, covering setup, strategic use cases, revenue trade-offs, and rate parity risks for hoteliers.
Hotel distribution budgets still follow the old search funnel, but traveler decisions now form upstream via creator content, AI tools, and word of mouth before reaching any surface the stack was built to intercept.
A revenue manager in Austin discovered guests booking at 2-4 AM to capture lower rates, revealing new competitive dynamics in hotel pricing.