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Hotel Rebrandings

Rebranding

Iconic Snowmass Resort Joins Autograph Collection Hotels Following $40 Million Transformation

Following a multi-million-dollar renovation, Viewline Resort Snowmass has officially joined Autograph Collection Hotels - Marriott Bonvoy's diverse and dynamic collection of independent hotels championing individuality. In partnership with High Street Real Estate Partners, RGP Partners, ACRON Real Estate Investments, and Davidson Hospitality Group, the premier ski-in/ski-out Snowmass resort re-introduces itself as a slopeside sanctuary with modern alpine charm and unforgettable guest experiences.

Autograph Collection Hotels
Snowmass Village, Colorado, United States
Rebranding

New Castle Acquires Historic LaSalle Hotel Near Texas A&M - Plans Renovation and Marriott Soft Branding

Julian Buffam and Jeremy Buffam, partners at New Castle Hotels & Resorts (NCH), a leading hotel investment, development and management company, today announced the acquisition of the 55-room, historic LaSalle Hotel in Bryan, Texas. Built in 1928, the hotel is located in the heart of downtown Bryan, recognized by Forbes as the "Best Small Place" for education, business, and careers. Following an extensive interior and exterior renovation of the property, the LaSalle will join the Marriott Tribute Portfolio , a family of independent boutique hotels. Municipal incentives from the City of Bryan and historic tax credits will help support projected capital improvements of $110K per key.

Tribute Portfolio
Bryan, Texas, United States
Rebranding

Generator Debuts Third-Party Management Contract for the Iconic Paramount Hotel in New York City’s Times Square

Today, Generator announces it will manage the legendary Paramount Hotel in New York, joining the brand's current 15-property portfolio as the third Generator property in North America, including sites in Miami, Florida and Washington, DC. This deal marks a milestone for the company as an opportunity to operate its first third-party management agreement, with further deals to be announced shortly.

Generator
New York, New York, United States
Rebranding

Salamander Hotels & Resorts and Henderson Park Unveil 373-Room Salamander Washington DC

Salamander Hotels & Resorts, the luxury hotel company founded by renowned business leader Sheila Johnson, along with Henderson Park, a global private equity real estate manager headquartered in London, yesterday launched Salamander Washington DC, bringing Salamander's welcoming and diverse style of luxury hospitality to the heart of the nation's capital for the first time.

Legend (Preferred Hotel Group)
Washington, District of Columbia, United States
Rebranding

RLJ Lodging Trust Relaunches Iconic Charleston, SC Property, The Mills House Hotel, a Curio Collection Hotel by Hilton

RLJ Lodging Trust (the "Company") (NYSE: RLJ) today announced the relaunch on October 1, 2022 of The Mills House Hotel ("Mills House"), located in the heart of downtown Charleston's historic French Quarter neighborhood, following a transformative conversion to a lifestyle hotel and affiliation with the Curio Collection by Hilton.

Curio – A Collection by Hilton
Charleston, South Carolina, United States
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Rebranding

Iconic Hayes Mansion in Bay Area Unveils $20 Million Renovation and Joins Curio Collection by Hilton

The Hayes Mansion San Jose (Hayes Mansion), a California historical landmark, announces the completion of its transformative renovations that includes 214 revamped guest rooms and suites, 33,000-square-feet of upgraded event space and a reimagined lobby. The design was led by ForrestPerkins, a premier hospitality design group with extensive Hilton and historic hotel experience. The original luxury estate structure was constructed in 1905 and is situated on six acres of prime real estate adjacent to a 20-acre park located minutes from downtown San Jose. The property hosts a variety of premier outdoor spaces that can accommodate the most intimate of celebrations to the largest of gatherings across two pristine lawns and patio areas. Hayes Mansion is owned by a joint venture lead by JMA Ventures, LLC, and operated by Aimbridge Hospitality.

Curio – A Collection by Hilton
San Jose, California, United States
Rebranding

Newly Reimagined Sonesta Irvine Launches Following Extensive $20 Million Renovation

Sonesta Irvine (formerly Sonesta Irvine - Orange County Airport) today announced the completion of an extensive $20 million renovation to transform the guest experience. Thoughtfully redesigned for both business and leisure travelers, the hotel offers dramatically updated guest rooms, a modern lobby, expansive social spaces for meetings and events and an exciting new dining destination, Haven Point Provisions & Spirits.

Sonesta Hotels & Resorts
Irvine, California, United States
Rebranding

Announcing The Twin Fin: Waikiki’s Newest Surf-Inspired Hotel

Waikiki is best known as the birthplace of modern surfing with glistening turquoise waters along one of the most famous shorelines in the world. I'm excited to announce that The Twin Fin, formerly known as the Aston Waikiki Beach Hotel, will open in November 2022 following a multi-million-dollar renovation. The beachfront hotel will serve as the heartbeat of the destination -- a gathering place for guests to connect with others and a hub for discovering local music, art and a lasting connection with the local Hawaiian community.

Highgate Hotels, L.P.
Honolulu, Hawaii, United States
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Rebranding

The Leta Hotel in Santa Barbara becomes Tapestry Collection by Hilton

The charming beach chic Leta Hotel in Santa Barbara is now a Tapestry Collection by Hilton hotel. Earlier this year, AWH Partners purchased the property with Spire Hospitality as the new management company. This elevated historic hotel rooted in the California vibe and beach culture of Santa Barbara underwent significant investment to refresh the guest experience, creating a perfect escape for work and play. The158-room Leta Hotel is ideally located in Goleta and is prized for its cool, hip and carefree Californian personality and it's artful, quirky, unexpected, open and soulful chemistry. Local art, music, food and wine come together at The Leta, and the hotel boasts 6,000 square feet of meeting space, welcoming locals and out of town guests alike for one-of-a-kind meetings and events.

Tapestry Collection by Hilton
Goleta, California, United States
Rebranding

StonePark Capital Acquires The Waterman Hotel in Santa Barbara, California

StonePark Capital is pleased to announce the recent acquisition of The Waterman, a 31-room hotel, located in the Funk Zone neighborhood of Santa Barbara, California, at 12 E. Montecito Street. Built in 2014, The Waterman has been a welcome addition to the region, offering visitors a unique lifestyle hospitality option. The property features stylishly fun guest rooms and lively common areas, including a swimming pool and an outdoor gathering area directly on State Street.

Moxy
Santa Barbara, California, United States
Rebranding

Sheraton Suites Houston to Become The Chifley, a Tapestry Collection by Hilton

Sheraton Suites Houston, located in Uptown Houston near the Galleria and River Oaks District, will rebrand as The Chifley, Tapestry Collection by Hilton. The rebrand includes renovations to 284 suite-style rooms and 8,000 square feet of meeting space designed for business and social gatherings. The hotel, which will attract leisure, business, and group travelers, will also feature a destination dining establishment, Rouse, offering an eclectic mix of craft cocktails and cuisine.

Driftwood Hospitality Management (DHM)
Houston, Texas, United States