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Hotel Rebrandings

Rebranding

Newly Reimagined Sonesta Irvine Launches Following Extensive $20 Million Renovation

Sonesta Irvine (formerly Sonesta Irvine - Orange County Airport) today announced the completion of an extensive $20 million renovation to transform the guest experience. Thoughtfully redesigned for both business and leisure travelers, the hotel offers dramatically updated guest rooms, a modern lobby, expansive social spaces for meetings and events and an exciting new dining destination, Haven Point Provisions & Spirits.

Sonesta Hotels & Resorts
Irvine, California, United States
Rebranding

Announcing The Twin Fin: Waikiki’s Newest Surf-Inspired Hotel

Waikiki is best known as the birthplace of modern surfing with glistening turquoise waters along one of the most famous shorelines in the world. I'm excited to announce that The Twin Fin, formerly known as the Aston Waikiki Beach Hotel, will open in November 2022 following a multi-million-dollar renovation. The beachfront hotel will serve as the heartbeat of the destination -- a gathering place for guests to connect with others and a hub for discovering local music, art and a lasting connection with the local Hawaiian community.

Highgate Hotels, L.P.
Honolulu, Hawaii, United States
Rebranding

The Leta Hotel in Santa Barbara becomes Tapestry Collection by Hilton

The charming beach chic Leta Hotel in Santa Barbara is now a Tapestry Collection by Hilton hotel. Earlier this year, AWH Partners purchased the property with Spire Hospitality as the new management company. This elevated historic hotel rooted in the California vibe and beach culture of Santa Barbara underwent significant investment to refresh the guest experience, creating a perfect escape for work and play. The158-room Leta Hotel is ideally located in Goleta and is prized for its cool, hip and carefree Californian personality and it's artful, quirky, unexpected, open and soulful chemistry. Local art, music, food and wine come together at The Leta, and the hotel boasts 6,000 square feet of meeting space, welcoming locals and out of town guests alike for one-of-a-kind meetings and events.

Tapestry Collection by Hilton
Goleta, California, United States
Rebranding

StonePark Capital Acquires The Waterman Hotel in Santa Barbara, California

StonePark Capital is pleased to announce the recent acquisition of The Waterman, a 31-room hotel, located in the Funk Zone neighborhood of Santa Barbara, California, at 12 E. Montecito Street. Built in 2014, The Waterman has been a welcome addition to the region, offering visitors a unique lifestyle hospitality option. The property features stylishly fun guest rooms and lively common areas, including a swimming pool and an outdoor gathering area directly on State Street.

Moxy
Santa Barbara, California, United States
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Rebranding

Sheraton Suites Houston to Become The Chifley, a Tapestry Collection by Hilton

Sheraton Suites Houston, located in Uptown Houston near the Galleria and River Oaks District, will rebrand as The Chifley, Tapestry Collection by Hilton. The rebrand includes renovations to 284 suite-style rooms and 8,000 square feet of meeting space designed for business and social gatherings. The hotel, which will attract leisure, business, and group travelers, will also feature a destination dining establishment, Rouse, offering an eclectic mix of craft cocktails and cuisine.

Driftwood Hospitality Management (DHM)
Houston, Texas, United States
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Rebranding

W Atlanta Midtown Rebrands to The Starling, Curio Collection by Hilton™

The Starling officially debuts today as the latest evolution of Atlanta's Hotel Midtown. This exciting rebrand is brought to life in conjunction with the property joining Curio Collection by Hilton™, a global portfolio of remarkable hotels, each handpicked for its unique character and personality. The Starling marks the brand's second property in the Atlanta area and adds to Hilton's roster of full-service Atlanta properties.

Curio – A Collection by Hilton
Atlanta, Georgia, United States
Rebranding

New Downtown Hotel, Joinery Hotel Pittsburgh, To Open June 2022

Joinery Hotel Pittsburgh, Curio Collection by Hilton, is a welcoming, 185-room boutique hotel and community gathering place in Downtown Pittsburgh's Golden Triangle representing the legacy, local pride, and rebellious spirit of the Burgh. A compact and cozy respite for today's curious traveler, Joinery Hotel honors the city's working class history and distinct culture through analog and tangible offerings with a modern edge, including an experiential lobby with 'offering table' check-in experience and library, nearly 800 sq ft of meeting and event spaces, a 10th floor outdoor terrace with a unique view of the city, and dining concept, T&E. Looking to empower discovery and build community, guests have the option to kick back with a record, imbibe on a craft beer in the library, take in a bold contemporary art collection showcasing local talent, or gather together to learn a new skill. An inviting space for leisure and business travelers alike, Joinery Hotel Pittsburgh is the ideal launch pad for exploring Steel City from a local's point-of-view.

Curio – A Collection by Hilton
Pittsburgh, Pennsylvania, United States
Rebranding

Denihan's The Fifty rebrands as The Fifty Sonesta Select New York

The Fifty Sonesta Select New York represents Sonesta's newest upscale focused-service brand that brings guests a feeling of warmth and belonging with a neighborhood vibe. Located at the corner of Third Avenue and 50th Street, the hotel recently underwent a multi-million-dollar renovation and offers 252 guest rooms and suites that include kitchens and private terraces. The décor evokes the spirit and energy of the Midtown neighborhood with a collection of local artwork and eclectic treasures. The hotel is in a contemporary neighborhood, near many famous New York City attractions such as Rockefeller Center, Central Park, Radio City Music Hall and Fifth and Madison Avenues.

Sonesta Select
New York, New York, United States
Rebranding

Denihan's The Shelburne rebrands as The Shelburne Sonesta New York

The Shelburne Sonesta New York is a full-service property that provides a launchpad to explore the city. Guests will receive warm, personalized service at the recently renovated hotel, located on Lexington Avenue in the Murray Hill neighborhood. Steps away from Grand Central Station, the hotel offers 325 spacious guest rooms and suites, ranging from studios to two bedroom apartments. The rooms feature warm interior designs, rich woods, layered textures, spa-inspired bathrooms, and art inspired by the community. Many of the rooms have large terraces and views of the Empire State Building.

Sonesta Hotels & Resorts
New York, New York, United States