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Hotel Rebrandings

Rebranding

New Downtown Hotel, Joinery Hotel Pittsburgh, To Open June 2022

Joinery Hotel Pittsburgh, Curio Collection by Hilton, is a welcoming, 185-room boutique hotel and community gathering place in Downtown Pittsburgh's Golden Triangle representing the legacy, local pride, and rebellious spirit of the Burgh. A compact and cozy respite for today's curious traveler, Joinery Hotel honors the city's working class history and distinct culture through analog and tangible offerings with a modern edge, including an experiential lobby with 'offering table' check-in experience and library, nearly 800 sq ft of meeting and event spaces, a 10th floor outdoor terrace with a unique view of the city, and dining concept, T&E. Looking to empower discovery and build community, guests have the option to kick back with a record, imbibe on a craft beer in the library, take in a bold contemporary art collection showcasing local talent, or gather together to learn a new skill. An inviting space for leisure and business travelers alike, Joinery Hotel Pittsburgh is the ideal launch pad for exploring Steel City from a local's point-of-view.

Curio – A Collection by Hilton
Pittsburgh, Pennsylvania, United States
Rebranding

Denihan's The Fifty rebrands as The Fifty Sonesta Select New York

The Fifty Sonesta Select New York represents Sonesta's newest upscale focused-service brand that brings guests a feeling of warmth and belonging with a neighborhood vibe. Located at the corner of Third Avenue and 50th Street, the hotel recently underwent a multi-million-dollar renovation and offers 252 guest rooms and suites that include kitchens and private terraces. The décor evokes the spirit and energy of the Midtown neighborhood with a collection of local artwork and eclectic treasures. The hotel is in a contemporary neighborhood, near many famous New York City attractions such as Rockefeller Center, Central Park, Radio City Music Hall and Fifth and Madison Avenues.

Sonesta Select
New York, New York, United States
Rebranding

Denihan's The Shelburne rebrands as The Shelburne Sonesta New York

The Shelburne Sonesta New York is a full-service property that provides a launchpad to explore the city. Guests will receive warm, personalized service at the recently renovated hotel, located on Lexington Avenue in the Murray Hill neighborhood. Steps away from Grand Central Station, the hotel offers 325 spacious guest rooms and suites, ranging from studios to two bedroom apartments. The rooms feature warm interior designs, rich woods, layered textures, spa-inspired bathrooms, and art inspired by the community. Many of the rooms have large terraces and views of the Empire State Building.

Sonesta Hotels & Resorts
New York, New York, United States
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Rebranding

Heritage Hotels & Resorts Adds The Clyde Hotel to New Mexico Portfolio

Heritage Hotels & Resorts, the largest independent hotel group in New Mexico, is pleased to announce the addition of The Clyde Hotel to its portfolio of culturally distinct accommodations, beginning April 1, 2022. Formerly known as Hyatt Regency Albuquerque and located at 330 Tijeras Ave NW, The Clyde Hotel pays homage to the legacy of Clyde Tingley, former chairman of the Albuquerque City Commission and 11th governor of the state of New Mexico, tapping into the Heritage mission of providing a rich, authentically local experience for guests and investing in the community. A refresh of the lobby and ground-floor public spaces is underway, with plans for guest-room renovations in the coming months. The project will take approximately two years to complete, and guests will be able to enjoy the Clyde story as it unfolds. Emphasizing its downtown locale and honoring a prominent figure in Albuquerque history, The Clyde represents a landmark business hotel that celebrates the bold, enterprising energy of its remarkable namesake.

Heritage
Albuquerque, New Mexico, United States
Rebranding

Pacifica Hotels and New Ownership Group Begin Rebrand for Hotel Indigo Santa Barbara

Pacifica Hotels, the largest owner and operator of independent, design-inspired hotels on the Pacific Coast, is refreshing the Hotel Indigo Santa Barbara property in collaboration with new ownership starting with a name change. The hotel was recently purchased by the same hotelier family who owns the historic Culver Hotel in Los Angeles and will be rebranded as an independent lifestyle hotel under the new name "The Riviera Beach House".

Pacifica Hotels
Santa Barbara, California, United States
Rebranding

Woodside Hotel Group Rebrands Bodega Bay Lodge to The Lodge At Bodega Bay

Woodside Hotel Group, a collection of independent boutique hotels throughout Northern California, today announces the rebranding and renaming of Bodega Bay Lodge to The Lodge at Bodega Bay. Timed to its 50th anniversary, The Lodge at Bodega Bay was originally purchased in 1972 by the Alden family as a small motor lodge on a beautiful bluff overlooking the Pacific Ocean in Sonoma County, marking the creation of Woodside Hotel Group. Since, the Lodge has transformed into an elegant coastal hideaway, featuring 83 guest rooms with stunning ocean views and private balconies, most with wood-burning fireplaces.

Woodside Hospitality Group
Bodega Bay, California, United States
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Rebranding

Kimpton Goodland In Santa Barbara changes its name to The Leta

The charming beach chic Goodland hotel in Santa Barbara is catching a wave of investment and a renaissance under its new name, "The Leta". AWH Partners has purchased the property and Spire Hospitality is the new management company of this landmark property formerly known as the Kimpton Goodland. This beachy boutique hotel is now named the "The Leta" (a nod to the city of Goleta in Santa Barbara county).

The Leta
Goleta, California, United States
Rebranding

Opal Collection Adds Newly Named Reefhouse Resort & Marina in Key Largo

On Tuesday, Feb. 1, the Key Largo Bay Marriott Beach Resort will be reimagined as Reefhouse Resort & Marina (103800 Overseas Highway, MM 103.8), becoming the latest property to join the award-winning Opal Collection. The addition of the newly named Reefhouse Resort & Marina will increase Opal Collection's portfolio to 17 luxury resorts in Florida, joining such notable properties as Opal Key Resort & Marina and Sunset Key Cottages in Key West, Florida.

OPAL Collection
Key Largo, Florida, United States
Rebranding

Millennium Hilton Downtown Rebrands to Millennium Downtown New York

Millennium Hotels and Resorts (MHR) is thrilled to announce the transition of the Millennium Downtown New York into the Millennium portfolio of brands. This iconic, landmark hotel soars 55 stories high and is steps from The Oculus (a major transportation hub and retail center), the World Trade Center, the National September 11 Memorial & Museum, Wall Street, Battery Park and South Street Seaport. Previously known as the Millennium Hilton New York Downtown, all hotel amenities and services remain unchanged so that guests may continue to receive the same level of service and hospitality they have come to expect. For meetings & events, the hotel offers 3,550 square feet of flexible space, with several meeting rooms featuring natural light from floor to ceiling windows. The hotel will also be part of the My Millennium loyalty program which offers points for stays and spend.

M Social
New York, New York, United States
Rebranding

The Westin Mission Hills Rebrands to The Westin Rancho Mirage Golf Resort & Spa

On the heels of a multi-million-dollar renovation, The Westin Mission Hills Golf Resort & Spa has officially changed their name to The Westin Rancho Mirage Golf Resort & Spa. When the resort was originally built in 1987, the tourism powerhouse of the Coachella Valley was Palm Springs, hence why the hotel was not originally named for its location in Rancho Mirage. Since the resorts inception Rancho Mirage has blossomed as a tourism destination in its own right. As the hotel prepares to complete their $15 million dollar property-wide renovation they felt now was the time for a name change that reflects the destination the resort calls home, Rancho Mirage.

Westin
Rancho Mirage, California, United States
Rebranding

Beemok Hospitality Group Reveals Investment Plans for The Charleston Place

Beemok Hospitality Group, a Charleston, SC-based company with a growing portfolio of world-class hotels, restaurants and entertainment venues, today announces its investment plans for The Charleston Place, the company's flagship asset. A landmark in Charleston's historic district, The Charleston Place will officially transition from Charleston Place, a Belmond Hotel, to The Charleston Place, a locally owned and managed independent luxury hotel, on March 1, 2022.

Beemok Hospitality Collection
Charleston, South Carolina, United States
Rebranding

Newport Beach Marriott Reemerges as VEA Newport Beach, a Marriott Resort & Spa

Following an extensive transformation , VEA Newport Beach, a Marriott Resort & Spa, will officially debut this spring. Formerly the Newport Beach Marriott Hotel & Spa, the property is undergoing a complete top-to-bottom refresh, including new coastal-inspired luxury guest rooms, the introduction of two new suite categories, three newly imagined restaurant and bar concepts, a wellness focused spa and high-performance fitness center, expansive new indoor and outdoor event spaces, and a luxury destination pool experience.

Marriott
Newport Beach, California, United States