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Hotel Rebrandings

Rebranding

Opal Collection Adds Newly Named Reefhouse Resort & Marina in Key Largo

On Tuesday, Feb. 1, the Key Largo Bay Marriott Beach Resort will be reimagined as Reefhouse Resort & Marina (103800 Overseas Highway, MM 103.8), becoming the latest property to join the award-winning Opal Collection. The addition of the newly named Reefhouse Resort & Marina will increase Opal Collection's portfolio to 17 luxury resorts in Florida, joining such notable properties as Opal Key Resort & Marina and Sunset Key Cottages in Key West, Florida.

OPAL Collection
Key Largo, Florida, United States
Rebranding

Millennium Hilton Downtown Rebrands to Millennium Downtown New York

Millennium Hotels and Resorts (MHR) is thrilled to announce the transition of the Millennium Downtown New York into the Millennium portfolio of brands. This iconic, landmark hotel soars 55 stories high and is steps from The Oculus (a major transportation hub and retail center), the World Trade Center, the National September 11 Memorial & Museum, Wall Street, Battery Park and South Street Seaport. Previously known as the Millennium Hilton New York Downtown, all hotel amenities and services remain unchanged so that guests may continue to receive the same level of service and hospitality they have come to expect. For meetings & events, the hotel offers 3,550 square feet of flexible space, with several meeting rooms featuring natural light from floor to ceiling windows. The hotel will also be part of the My Millennium loyalty program which offers points for stays and spend.

M Social
New York, New York, United States
Rebranding

The Westin Mission Hills Rebrands to The Westin Rancho Mirage Golf Resort & Spa

On the heels of a multi-million-dollar renovation, The Westin Mission Hills Golf Resort & Spa has officially changed their name to The Westin Rancho Mirage Golf Resort & Spa. When the resort was originally built in 1987, the tourism powerhouse of the Coachella Valley was Palm Springs, hence why the hotel was not originally named for its location in Rancho Mirage. Since the resorts inception Rancho Mirage has blossomed as a tourism destination in its own right. As the hotel prepares to complete their $15 million dollar property-wide renovation they felt now was the time for a name change that reflects the destination the resort calls home, Rancho Mirage.

Westin
Rancho Mirage, California, United States
Rebranding

Beemok Hospitality Group Reveals Investment Plans for The Charleston Place

Beemok Hospitality Group, a Charleston, SC-based company with a growing portfolio of world-class hotels, restaurants and entertainment venues, today announces its investment plans for The Charleston Place, the company's flagship asset. A landmark in Charleston's historic district, The Charleston Place will officially transition from Charleston Place, a Belmond Hotel, to The Charleston Place, a locally owned and managed independent luxury hotel, on March 1, 2022.

Beemok Hospitality Collection
Charleston, South Carolina, United States
Rebranding

Newport Beach Marriott Reemerges as VEA Newport Beach, a Marriott Resort & Spa

Following an extensive transformation , VEA Newport Beach, a Marriott Resort & Spa, will officially debut this spring. Formerly the Newport Beach Marriott Hotel & Spa, the property is undergoing a complete top-to-bottom refresh, including new coastal-inspired luxury guest rooms, the introduction of two new suite categories, three newly imagined restaurant and bar concepts, a wellness focused spa and high-performance fitness center, expansive new indoor and outdoor event spaces, and a luxury destination pool experience.

Marriott
Newport Beach, California, United States
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Rebranding

IHG Hotels & Resorts Signs Hotel Indigo in Downtown Minneapolis

IHG® Hotels & Resorts, one of the world's leading hotel companies, announced the signing of the Hotel Indigo Minneapolis Northstar Downtown in Minneapolis, MN. The 17-story Hotel Indigo will showcase 218 guest rooms, a neighborhood restaurant and bar, a fitness center, and a business center. The hotel will be located in the heart of downtown Minneapolis, within close proximity to the city's most prominent corporate and leisure demand generators.

Indigo
Minneapolis, Minnesota, United States
Rebranding

Life House Enters Vermont with The Shire Woodstock in Partnership with Turnstone Ventures

Turnstone Ventures, a vertically-integrated real estate investment first led by seasoned Boston-based developer Jeff Glew, has acquired the historic 50-key The Shire Woodstock in Woodstock, VT. Turnstone has hired New York-based Life House Hotels, signaling the tech-enabled hotel operator's first hotel in Vermont and 20th hotel in New England.

Life House Hotels
Woodstock, Vermont, United States
Rebranding

Houston’s The Woodlands Resort Joins Curio Collection By Hilton

The Woodlands Resort, a landmark destination spanning an expanse of lush acreage in the heart of The Woodlands, a short drive from IAH airport and 30 miles north of downtown Houston, today becomes the first Curio Collection by Hilton branded resort in Texas. The 402-room, AAA Four Diamond property with 75,000 square feet of indoor meeting and event space - as well as an array of picturesque outdoor function areas - is slated for an extensive program of enhancements projected to begin in Q2. A guest room model is anticipated for a spring unveiling. The entirety of the multi-million-dollar project is being carefully planned to minimize interruptions to the guest experience.

Curio – A Collection by Hilton
The Woodlands, Texas, United States
Rebranding

Accor welcomes Hotel Belmont Vancouver into the MGallery Hotel Collection

World leading hospitality group Accor announced that effective today, December 1st, 2021, Hotel Belmont Vancouver will join the Group's global portfolio of hotels and resorts as the first Canadian property in the MGallery Hotel Collection. Located at the epicenter of Vancouver's entertainment district, the heritage property is a cultural and artistic nexus for locals and visitors alike, making Hotel Belmont Vancouver a perfect fit for MGallery's storied collection of individual, boutique-styled hotels. Hotel Belmont Vancouver - MGallery Hotel Collection marks the brand's first foray into the Canadian market, joining a global network of more than 100 unique addresses, now in more than 30 countries around the world. Created in 2008, MGallery shares a new vision of accommodation: the luxury of experiencing new emotions and sensations. Today this ambition is reflected in a collection of distinct hotels chosen for their memorable character, intended for those fueled by passion, curiosity and interest in the world around them. From the more than 234 pieces of Second Empire furniture displayed at the Grand Hôtel Beauvau in Marseille, France - to INK Amsterdam, the former home of the Dutch newspaper - to the Kyoto Yura Hotel, built around a Japanese garden, each MGallery has its own distinct design and story to tell. As part of the MGallery Hotel Collection, Hotel Belmont Vancouver will maintain its unique personality and bespoke design while also featuring some of the MGallery brand markers, such as sensorial mixology and artful storytelling. Upon joining Accor, Hotel Belmont Vancouver - MGallery Hotel Collection also becomes a part of one of the most attractive and powerful loyalty programs in the world, ALL - Accor Live Limitless.

MGallery
Vancouver, British Columbia, Canada
Rebranding

Viajero Hostels to Debut First-Ever US Property in Miami’s South Beach

VIAJERO HOSTELS—a traveler-focused lifestyle brand with 16 hostels and coliving spaces in Colombia, Argentina, Uruguay and Mexico—will make its US debut in Miami, FL in late November 2021. Replacing The Stiles Hotel, an Art Deco boutique hotel on South Beach's iconic Collins Avenue, Viajero Miami will be just steps away from the beach, Ocean Drive and many of the area's popular bars, restaurants, shops and nightclubs.

VIAJERO HOSTELS
Miami Beach, Florida, United States
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Rebranding

North Houston’s The Woodlands Resort to Join Curio Collection by Hilton

The Woodlands Resort, a landmark destination spanning an expanse of lush acreage in the heart of The Woodlands, a short drive from IAH airport and 30 miles north of downtown Houston, will soon become the first Curio Collection by Hilton branded resort in Texas. Along with its January 4, 2022 transition to the upper upscale portfolio, the 402-room, AAA Four Diamond property with 75,000 square feet of indoor meeting and event space - as well as an array of picturesque outdoor function areas - is slated for an extensive program of enhancements projected to begin in Q2 2022. A guest room model is anticipated for a spring unveiling. The entirety of the multi-million-dollar project is being carefully planned to minimize interruptions to the guest experience.

Curio – A Collection by Hilton
The Woodlands, Texas, United States
Rebranding

Margaritaville Beach House Key West Officially Opens

The Margaritaville Beach House Key West is now open, following an ongoing multi-million investment to bring the full Margaritaville experience to life along Key West's largest beach. Previously the Barbary Beach House Key West, the rebranded and upgraded resort features popular family-friendly amenities, an expanded retail outlet, and Tin Cup Chalice Bar & Chill. With seasonal offers including your 5th night free, bike rentals, and daily breakfast, guests can book reservations online at MargaritavilleBeachHouseKeyWest.com.

DiamondRock Hospitality Company
Key West, Florida, United States
Rebranding

WhyHotel Launches Newest Hospitality Living Property in Nashville

WhyHotel, a hospitality platform and operator, today announced that it has acquired The Cadence, a Nashville property located at 1600 McGavock Street. With the acquisition, WhyHotel will launch its first Hospitality Living property in the city - The Cadence, Operated by WhyHotel. In partnership with Gaw Capital USA, this location joins the growing list of properties under WhyHotel's Hospitality Living umbrella, which blurs the lines of home and hospitality by providing guests with the comforts of a home-like space, blended with the convenience of a traditional hotel experience. With both long-term and nightly stays available, The Cadence, Operated by WhyHotel is welcoming long-term guests this November, and will welcome transient guests in January 2022.

WhyHotel
Nashville, Tennessee, United States
Rebranding

Auberge Resorts Collection Welcomes The Goldener Hirsch at Legendary Deer Valley, Utah

Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, has been selected by the Eccles family to manage the Goldener Hirsch, an iconic hotel in Deer Valley, Utah that has been owned by the family for over 25 years. Voted the Best Ski Boutique Hotel in the U.S. for the last three years, the newly renovated, 18-room, luxury inn has been a fixture in Park City and is now writing a new chapter in its storied history with a dramatic expansion, featuring 40 residences set in two new modern buildings designed by acclaimed architect Tom Kundig. Nestled in the heart of Deer Valley in Silver Lake Village—a vibrant destination for fine dining, shopping and entertainment—the Goldener Hirsch is located just steps from Deer Valley's ski lifts, and offers easy access to Park City's Historic Main Street lined with historic buildings housing art galleries, boutiques, restaurants and bars.

Auberge Collection
Park City, Utah, United States
Rebranding

Marshall Hotels & Resorts Announces $14 Million Conversion of 259-Room Sheraton Hotel Airport and Conference Center Grand Rapids

Marshall Hotels & Resorts, a leading hotel management and services company that operates properties nationwide, today announced the $14 million conversion of the 259-room Sheraton Hotel Airport and Conference Center Grand Rapids. The former Crowne Plaza Grand Rapids Airport & Conference Center will begin undergoing a complete transformation beginning December 2021.

Sheraton
Grand Rapids, Michigan, United States