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Hotel Rebrandings

Rebranding

Auberge Resorts Collection Welcomes The Goldener Hirsch at Legendary Deer Valley, Utah

Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, has been selected by the Eccles family to manage the Goldener Hirsch, an iconic hotel in Deer Valley, Utah that has been owned by the family for over 25 years. Voted the Best Ski Boutique Hotel in the U.S. for the last three years, the newly renovated, 18-room, luxury inn has been a fixture in Park City and is now writing a new chapter in its storied history with a dramatic expansion, featuring 40 residences set in two new modern buildings designed by acclaimed architect Tom Kundig. Nestled in the heart of Deer Valley in Silver Lake Village—a vibrant destination for fine dining, shopping and entertainment—the Goldener Hirsch is located just steps from Deer Valley's ski lifts, and offers easy access to Park City's Historic Main Street lined with historic buildings housing art galleries, boutiques, restaurants and bars.

Auberge Collection
Park City, Utah, United States
Rebranding

Marshall Hotels & Resorts Announces $14 Million Conversion of 259-Room Sheraton Hotel Airport and Conference Center Grand Rapids

Marshall Hotels & Resorts, a leading hotel management and services company that operates properties nationwide, today announced the $14 million conversion of the 259-room Sheraton Hotel Airport and Conference Center Grand Rapids. The former Crowne Plaza Grand Rapids Airport & Conference Center will begin undergoing a complete transformation beginning December 2021.

Sheraton
Grand Rapids, Michigan, United States
Rebranding

New voco Hotel debuts in New Orleans

The voco St. James Hotel New Orleans, owned by BM Hotels and managed by NOLA Hotel Group, is located two blocks from the French Quarter in the landmark Banks Arcade. It is within walking distance of more than 200 restaurants, bars, and nightclubs, as well as antique stores, boutiques, and museums. The St. James opened in 1833 as a meeting place for local merchants to conduct business and support the neighborhoods above Canal Street. In 1859, the building was renovated, and the original St. James hotel opened. With many unique floor plans, all rooms are inspired by the spirit of New Orleans.

voco Hotels
New Orleans, Louisiana, United States
Rebranding

New voco Hotel debuts in Olympia, Washington

The voco Olympia Hotel at Capitol Lake is situated off Highway 101, near downtown Olympia, beautiful surrounding parks, the Washington State Capitol Campus, and top local attractions like the Puget Sound Estuarium, Marathon Park, and the Olympic Flight Museum. The hotel was built in 1965 and sits on 10 acres overlooking Capitol Lake. Complete with several unique meetings spots, a coffee bar, lounge, onsite restaurant, pool, and beautifully manicured lawns perfect for afternoon strolls, guests can access all they need without ever leaving the property. This lodge-style hotel is managed by A-1 Hospitality Group and provides the ideal getaway for families, large groups, and anyone looking for a room with a view.

voco Hotels
Olympia, Washington, United States
Rebranding

The Benson Hotel in Portland Converts to The Benson, Curio Collection by Hilton

The Benson Portland, Curio Collection by Hilton™ and Coast Hospitality Management, announced today the official conversion of the 287-room historic hotel in downtown Portland, Oregon. Built by philanthropist and innovator Simon Benson, this fabled, European-style hotel is the last of its kind. No other hotel in the region comes close to the quintessential elegance, amenities and charm of The Benson. The property features two restaurants, historic meeting and event spaces, and is walkable to the city's bustling downtown. In addition to its spacious guestrooms and suites, the property honors its rich history through the Historic Stairwell, a mini-museum, featuring over 160 photos and stories of Portland and its many historic landmark buildings, including the venerable Benson Hotel and its transformation over 100 years. In addition to building Portland's finest hotel, Simon Benson, successful lumber baron, businessman and philanthropist, spent a decade of public service directed to the State of Oregon and the City of Portland, and his many contributions are highlighted in the stairwell.

Curio – A Collection by Hilton
Portland, Oregon, United States
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Rebranding

Coralville Hotel & Conference Center Reflagged Under the Hyatt Regency Brand

Marcus® Hotels & Resorts, a nationally recognized owner and management company and division of The Marcus Corporation (NYSE: MCS), announced that the Coralville Hotel & Conference Center has been reflagged as the Hyatt Regency Coralville Hotel & Conference Center, making it the first Hyatt Regency in the state of Iowa. The company assumed management of the newly flagged property on August 18, 2021.

Hyatt Regency
Coralville, Iowa, United States
Rebranding

The Siegel Group Brings Siegel Select® Extended-stay Brand to New Orleans

The Siegel Group Nevada, Inc., a real estate investment and management company, announced today that it had acquired two properties previously operated as the Motel 6 New Orleans and Studio 6 New Orleans. This acquisition increases the number of Siegel Suites® (www.siegelsuites.com) and Siegel Select® (www.siegelselect.com) properties throughout the United States to over 60 and marks the brand's fifth location in the Louisiana market. These locations are in addition to the company's significant presence throughout Nevada, Arizona, Texas, New Mexico, Tennessee, Mississippi, Alabama, South Carolina and Ohio.

The Siegel Group Nevada, Inc.
New Orleans, Louisiana, United States
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Rebranding

WorldHotels™ Welcomes Hotel Bijou In San Francisco To Crafted Collection

WorldHotels™ announces that San Francisco Union Square boutique property Hotel Bijou has joined the brand's Crafted Collection. Hotel Bijou is welcoming guests with best-in-class amenities, personalized concierge services and new hotel packages. Located at 111 Mason Street, Hotel Bijou began welcoming guests as a WorldHotels Crafted Collection property on Thursday, July 1.

WorldHotels Collection
San Francisco, California, United States
Rebranding

LXR Hotels & Resorts Reveals Plans To Enter Seattle

Hilton (NYSE: HLT) has signed an agreement with the new owners of Hotel 1000 in Seattle. Lighthouse Investments and ESI Ventures with equity financing from Kildare Partners acquired Hotel 1000 last month and plan to transition the property to LXR Hotels & Resorts, in August. LXR Hotels & Resorts feature a selection of unrivaled luxury properties that thrive independently, each providing a unique and locally immersive experience. The collection was developed based on demand for top-tier properties that retain their unique identity and market prominence in the luxury space, and that are backed by the strength of the Hilton enterprise and its award-winning Honors program.

LXR Hotels & Resorts
Seattle, Washington, United States
Rebranding

Outrigger Resumes Acquisition Of Hawai‘i Island Resort

Outrigger Hospitality Group announced today that it has revived its plan to acquire ownership of Sheraton Kona Resort & Spa at Keauhou Bay, a 509-room property in a prime oceanfront location on the Island of Hawai'i. The transaction is expected to close in late August 2021, at which time the property will be rebranded as Outrigger Kona Resort and Spa. With nearly 75 years of successful leadership in Hawai'i's hospitality industry and 25 hotels, resorts and vacation condos across the Hawaiian Islands - Outrigger is uniquely positioned to steward this property.

Outrigger Resorts
Kailua-Kona, Hawaii, United States
Rebranding

Driftwood Hospitality Rebranding Former Red Lion Hotel Paper Valley To Hilton Appleton Paper Valley

Driftwood Hospitality and Hilton Hotels & Resorts announce the rebranding of the former Red Lion Hotel Paper Valley to Hilton Appleton Paper Valley. After a property refresh, the hotel will open its doors under Hilton's flagship brand in late 2021. Located in a premier location in the heart of downtown Appleton, the 388-room hotel is poised to welcome leisure and business travelers with well-appointed accommodations, while boasting 38,000 square feet of flexible, customizable event space making it the ideal location for downtown meetings and celebrations. Connected to the Fox Cities Exhibition Center, the hotel offers unparalleled access to all that downtown has to offer such as performing arts, museums, and shopping.

Hilton
Appleton, Wisconsin, United States
Rebranding

Signia by Hilton Orlando Bonnet Creek Debuts as Signia by Hilton’s First Property

Today, Hilton (NYSE: HLT) announced the conversion of Hilton Orlando Bonnet Creek to Signia by Hilton Orlando Bonnet Creek, marking Hilton's first Signia by Hilton property. Owned by Park Hotels & Resorts, Signia by Hilton Orlando Bonnet Creek is part of the iconic Bonnet Creek Complex which also features Waldorf Astoria Orlando. The recently renovated upper upscale hotel is the first to debut as part of the Signia by Hilton brand, which features a portfolio of premier hotels in highly sought-after urban and resort destinations offering sophisticated business and leisure travelers an elevated hotel experience combined with exceptional amenities and dynamic meeting and events spaces. Both Signia by Hilton Orlando Bonnet Creek and Waldorf Astoria Orlando will undergo a multi-phased meetings and events space transformation and expansion that will yield an even more elevated meetings and events experience for today's most discerning groups and meetings.

Signia Hilton
Orlando, Florida, United States