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Hotel Rebrandings

Rebranding

Scarlett Hotel Group & Trailbreak Partners Plan New InterContinental Hotel For San Antonio

Scarlett Hotel Group (SHG) announced today that the company has purchased the former Wyndham San Antonio River Walk, located at 111 East Pecan Street in San Antonio, as part of a joint venture with Trailbreak Partners. The new owners have closed the property to begin implementing plans for a $50 million overhaul of the hotel which will be transformed to a luxury, full-service, four-star, 390-room InterContinental hotel in early 2023.

InterContinental
San Antonio, Texas, United States
Rebranding

City Of Coralville Selects Marcus® Hotels & Resorts As New Managers Of Coralville Hotel & Conference Center

Marcus® Hotels & Resorts, a nationally recognized owner and management company and division of The Marcus Corporation (NYSE: MCS), today announced that it will assume management of The Coralville Marriott Hotel & Conference Center in Coralville, Iowa, effective August 18, 2021. Owned by the City of Coralville, this 286-room hotel will be rebranded under the Hyatt Regency brand as the Hyatt Regency Coralville Hotel & Conference Center as of the same date. Following the brand transition, the property will benefit from a phased renovation focusing on the Edgewater Grille restaurant and all hotel guest rooms.

Hyatt Regency
Coralville, Iowa, United States
Rebranding

Lake Placid’s Grand Adirondack Hotel Set To Make A Fall Debut

Situated in a coveted space on Lake Placid's Main Street, the historic Hotel North Woods will reopen this fall after a major renovation, unveiling a fresh look under a new name: Grand Adirondack Hotel, a Tribute Portfolio Hotel. Conceptualized, managed and capitalized by the team at Wright Investments, the Grand Adirondack Hotel will embody the spirit and soul of Lake Placid and the natural environment that surrounds the town. The hotel joins Tribute Portfolio, Marriott International's growing global family of characterful, independent hotels drawn together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike.

Tribute Portfolio
Lake Placid, New York, United States
Rebranding

The Siegel Group Acquires Former Amerihome Inn & Suites In Houston, Texas

The Siegel Group Nevada, Inc., a real estate investment and management company, announced today that it had acquired the former Amerihome Inn & Suites located in Houston, Texas. This acquisition increases the number of Siegel Suites and Siegel Select properties throughout the United States to 60 and marks the brand's third location in the Texas market. These locations are in addition to the company's significant presence throughout Nevada, Arizona, Louisiana, New Mexico, Tennessee, Mississippi, Alabama, South Carolina and Ohio.

The Siegel Group Nevada, Inc.
Houston, Texas, United States
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Rebranding

Historic Narragansett Inn, The Shore House, Unveils Details Of Its Refurbishment

The Shore House — a historic, boutique inn situated directly on the beach in Narragansett, Rhode Island — has announced its soon-to-be completed property-wide refresh, set to open on May 1, 2021. Formerly the Ocean Rose Inn, The Shore House will debut with a new name and updated look thatinstantly transports gueststo amodern, nautically inspired "home away from home," that still pays homage to the rich history of the destination.

TPG Hotels
Narragansett, Rhode Island, United States
Rebranding

Former Terrace Hotel In Lakeland, Florida, Reopens As Terrace Hotel Lakeland, Tapestry Collection By Hilton

329 E. Main, LLC, owners of the historic hotel at 329 East Main Street, Lakeland, Fla., announced the Terrace Hotel Lakeland will join Tapestry Collection by Hilton in April 2021. The property conversion consists of new branding as well as renovations to guest rooms, public spaces, and on-site fine dining restaurant The Terrace Grille. The 88-room hotel will be operated by Naples Hotel Group with construction led by Pinkerton & Laws and interior design by Sims Patrick Studio. The property is currently welcoming guests.

Tapestry Collection by Hilton
Lakeland, Florida, United States
Rebranding

Auberge Resorts Collection Continues Urban Expansion With The Hearst Hotel In San Francisco, Set To Debut In 2023

Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, announced today it will manage The Hearst Hotel, Auberge Resorts Collection, a piece of history in the heart of San Francisco. The downtown property is part of Auberge Resorts Collection's ongoing strategic expansion into city centers and its commitment to the long-term vibrancy and culture of downtown San Francisco. The Hearst-owned building, a 1911 landmark which is being redeveloped by leading San Francisco real estate investment and development firm, JMA Ventures, will be reborn as The Hearst Hotel, Auberge Resorts Collection. The hotel, in this iconic building with more than a century of fascinating stories to tell, will redefine luxury and inspire a new experience in the City by the Bay when it opens in 2023.

Auberge Collection
San Francisco, California, United States
Rebranding

Oxford Capital And Quadrum Global To Rebrand Iconic Michigan Avenue Hotel Into Le Méridien Essex Chicago

Oxford Hotels & Resorts, LLC, the Chicago-based hotel management affiliate of Oxford Capital Group, LLC, today announces the rebranding of Hotel Essex, the luxury lifestyle hotel located on Michigan Avenue adjacent to Grant Park, as Le Méridien Essex Chicago. The property, owned by an Oxford joint venture with Quadrum Global, and managed by Oxford Hotels & Resorts, will continue to operate as an independent hotel until it officially joins the Marriott Bonvoy family this summer.

Le Meridien
Chicago, Illinois, United States
Rebranding

Menin And Hilton Announce The Launch Of The Ray

Menin, a leading developer, owner and manager of commercial real estate properties today announced the official launch of their latest development and first ever hotel project, The Ray Hotel Delray Beach, Curio Collection by Hilton. The 141-room tropical luxury boutique hotel brings a new level of design-focused luxury to the South Florida hotel experience and debuts the latest addition to the Curio Collection by Hilton portfolio, Hilton's (NYSE: HLT) collection of one-of-a-kind hotels and resorts in premier destinations around the world.

Curio – A Collection by Hilton
Delray Beach, Florida, United States
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Rebranding

Dovetail + Co Acquires Hawaii Hotel To Become Wayfinder Waikiki

Hotel owner, developer, and operator Dovetail + Co moves into Hawaii with the acquisition of Waikiki Sand Villa Hotel in Honolulu, Hawaii. Located along the Ala Wai Canal within close walking distance to Waikiki Beach, the hotel will be rebranded as the Wayfinder Waikiki following a renovation of the property's 228 rooms, 70-foot saltwater lagoon pool, and multiple bar and restaurant spaces. Dovetail + Co's Wayfinder Hotel brand is committed to bringing to life energetic hubs that celebrate the unique culture and beauty of each property's distinctive locale. Led by veteran hotelier Phil Hospod, Dovetail + Co will lead the renovations while Springboard Hospitality will oversee daily management and operations. Dovetail + Co is confident in the enduring appeal of Oahu, a destination that has historically been a hospitality stronghold within the U.S. lodging market.

Wayfinder Hotel
Honolulu, Hawaii, United States
Rebranding

The Rio Las Vegas Will Be Repositioned To Multiple Hyatt Full-service Offerings, Starting With A Hyatt Regency Hotel

Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into franchise agreements with an affiliate of Dreamscape Companies LLC, which will lead the renovation of the Rio Las Vegas. The multi-phase project is expected to bring multiple Hyatt full-service offerings to Las Vegas, one of the most visited leisure, group, and convention markets in the world, in the renovated Rio hotel.

Hyatt Regency
Las Vegas, Nevada, United States
Rebranding

Smart Suites Become A Property Of Ascend Hotel Collection

Smart Suites: Smart Suites positions guests at the heart of Vermont's South Burlington, just a 30 minute drive to the famed Ben & Jerry's Ice Cream Factory - and a short drive from the Lake Champlin waterfront, University of Vermont, newly redesigned Kwiniaska Golf Course and family-friendly ski resorts. In addition to spacious, all-suite style guestrooms, the hotel features daily complimentary breakfast, a fitness center and sundeck.

Ascend Hotel Collection
South Burlington, Vermont, United States
Rebranding

The Landon Bay Harbor-Miami Beach Becomes A Property Of Ascend Hotel Collection

The Landon Bay Harbor-Miami Beach: The 46-room Landon hotel is situated in the quaint neighborhood of Bay Harbor Islands, just minutes from Miami's bustling South Beach and world-class shopping and dining at the ultra-posh Bal Harbour Shops. The hotel is a modern beach house, offering guests an island-inspired retreat with boutique appeal. When they're not strolling past Miami's modern architectural gems, paddle-boarding on Biscayne Bay, or soaking up the sunshine at the nearby white-sand beaches, including Surfside Beach, guests can indulge in award-winning dining at the hotel's onsite bar and restaurant, The Palm. The Landon also offers daily complimentary breakfast and happy hour.

Ascend Hotel Collection
Bay Harbor Islands, Florida, United States