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Hotel Rebrandings

Rebranding

AJU CONTINUUM Selects Kasa to Operate Former Ace Hotel in Los Angeles

AJU CONTINUUM, a global investment company specializing in real estate, branding, and technology, today announced its partnership with Kasa Living, Inc. (www.kasa.com) to manage and operate the historic property at 929 South Broadway in the heart of downtown Los Angeles. Formerly the Ace Hotel Downtown Los Angeles, the reimagined property has been relaunched as STILE Downtown Los Angeles by Kasa.

kasa
Los Angeles, California, United States
Rebranding

Hyatt Regency Indian Wells Rebrands to Grand Hyatt Indian Wells & Villas After $64M Renovation

Elevated Guestrooms, Suites and Villas: The property's newly enhanced 531 accommodations, including 39 spacious suites have completed renovations, while 43 one- and two-bedroom private villas, are set to debut by November 2024. Grand Hyatt Indian Wells will provide large guestrooms, with 550 square feet of luxurious living space. Guests can choose from various configurations, including one king bed, two king beds, rooms with full-sized bunkbeds, and more. As the resort's premier offering, Grand Hyatt Indian Wells' new villas will feature premium amenities for guests, including a private backyard with a hot tub, plunge pool or firepit, kitchenette with refrigerators, access to an adults only spa, and golf cart escorts around the property. New Inventive Dining Concepts: The resort will debut two new restaurant concepts—Tía Carmen and Carmocha—in collaboration with the acclaimed Chef Angelo Sosa. Tía Carmen will pay homage to Chef Sosa's aunt (tía) Carmen and celebrate the local landscape, farmers and community of the Southwest reflecting a mix of tradition and modernity, while Carmocha will reimagine global small plates from the perspective of Angelo's tía Carmen if she had traveled around the world and came back from her journeys to put her own spin on some of the dazzling array of international flavors she experienced. Enhanced Destination-Driven Pool Experience: The anchor of the resort guest journey is its popular pool experience, and the new Grand Hyatt Indian Wells will unveil enhancements to the spacious outdoor recreation area with expanded cabanas fit for large groups and families, as well as new dining options including a food truck, Palmadoro's, serving pizza and signature Italian bites, and a refreshed café, offering poolside favorites. Grand Hyatt Indian Wells' pool experience also features the largest waterpark in the Greater Palm Springs desert, HyTides, which includes expansive pools, a set of 30-foot high (150-feet in length) dueling waterslides, a 450-foot lazy river and more.

Grand Hyatt
Indian Wells, California, United States
Rebranding

SH Hotels & Resorts To Transform Seattle’s Pan Pacific Hotel Into 1 Hotel Seattle

SH Hotels & Resorts, the sustainable hotel brand management company founded by hospitality visionary Barry Sternlicht, today announced plans to take over Seattle's Pan Pacific Hotel, which will be transformed into 1 Hotel Seattle in 2025. Set in the trendsetting South Lake Union neighborhood, the hotel is known for its ideal location— near downtown, the Climate Pledge Arena, and Amazon's headquarters. The views from the hotel are spectacular, with many of the rooms overlooking Seattle's famed Space Needle. Throughout the transformation process, the property will continue to welcome guests, offering uninterrupted hospitality amid the evolution into a highly anticipated, nature-inspired sanctuary. When it becomes 1 Hotel Seattle, the reinvented property will fuse sustainable luxury with the restorative power of nature—a trademark of 1 Hotels, the mission-driven hotel brand.

1 Hotels
Seattle, Washington, United States
Rebranding

Accor unveils its first Handwritten Collection address in the United States

San Francisco, a city renowned for its commercial hubs and cultural sites, will become the first destination in the United States for one of Accor's newest brands, Handwritten Collection. Owned and operated by San Francisco based Frame Ventures, Hotel Stratford is a charming European-style boutique property set against the backdrop of bustling Union Square on the renowned Powell Street cable car line. The property becomes Accor's third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.

Handwritten Collection
San Francisco, California, United States
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Rebranding

voco Sarasota now open following rebrand and renovation

voco hotels - part of IHG Hotels & Resorts, one of the world's leading hotel companies - today announces the official opening of voco Sarasota following a recent rebrand and renovation. The 95-room hotel, managed by Aimbridge Hospitality LLC, marks voco's second property in the sunshine state. The name, voco, originates from Latin, meaning 'to invite' and 'call together' - reflecting the brand's thoughtful, unstuffy and charming nature. Located in the city's Rosemary District and just steps from downtown, voco Sarasota combines familiar comforts of home with the indulgences of a hotel, to create a stay experience that stands out from the crowd. With each stay, guests will enjoy a locally inspired welcome treat upon arrival, a comfy room with plush pillow and duvet fillings made from 100 percent recycled materials, and an invigorating shower with premium, plant-based amenities. Additional amenities include an outdoor pool, a fully equipped 24/7 fitness center, pet-friendly accommodations, and convenient access to local attractions via the hotel's complimentary shuttle and bike rentals. The hotel also boasts 1,190 square-feet of versatile meeting and event spaces, making it an ideal choice for conferences, weddings, and social gathering.

voco Hotels
Sarasota, Florida, United States
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Rebranding

Proper Hospitality Welcomes Montauk Yacht Club To Portfolio, Joining ‘The Collective’

Proper Hospitality today announces management and operations of Montauk Yacht Club, the historic 107-key luxury seaside resort and marina in The Hamptons owned by Safe Harbor Marinas. Joining The Collective - Proper Hospitality's roster of independent hotels - Montauk Yacht Club will also debut a multi-million dollar renovation, introducing refreshed facilities and a brand new dining experience upon the season opening this May.

Montauk Yacht Club Resort & Marina
Montauk, New York, United States
Rebranding

Hotel Zessa Santa Ana – a DoubleTree by Hilton Debuts New Name Following Completion of Extensive Renovation

Hotel Zessa, a DoubleTree by Hilton, formerly known as the DoubleTree by Hilton™ Santa Ana - Orange County Airport, proudly announces its new name, following an extensive renovation. Nestled in the heart of Orange County, the hotel welcomes guests to experience a perfect blend of classic upscale style and trendy indie boutique vibes.

DoubleTree by Hilton
Santa Ana, California, United States
Rebranding

Marcus Hotels & Resorts, Hempel Real Estate and Robinson Park Close Acquisition of Loews Minneapolis Hotel

Marcus® Hotels & Resorts, a nationally recognized owner and management company and division of The Marcus Corporation (NYSE: MCS), announced today that it, Hempel Real Estate, and Robinson Park have closed on the acquisition of the Loews Minneapolis Hotel. The property will be managed by Marcus Hotels & Resorts, effective today, and will be rebranded immediately as The Lofton Hotel under the Tapestry Collection by Hilton flag, making it the first Tapestry Collection hotel in Minnesota. The terms of the transaction were not disclosed.

Tapestry Collection by Hilton
Minneapolis, Minnesota, United States