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Hawkins Way Capital Announces Opening of Fourth Series by Marriott™ Hotel in the U.S. with FOUND Hotels, Chicago

Hawkins Way Capital, a fully vertically integrated real estate company with $3 billion of assets under management, announces the launch of the fourth hotel under the new Series by Marriott™ brand — FOUND Hotels, Chicago, marking the latest U.S. property to join the new brand. In tandem with the conversion, the hotel debuts several thoughtful enhancements designed to elevate both the guest and communal experience.

The Charleston Place Unveils Next Phase of $150 Million Reimagination with Newly Transformed Club Level and Pool Experience

The Charleston Place, a defining landmark in the heart of Charleston's historic district at the corners of King, Market and Meeting Streets, announces the completion of the next phase of its ongoing $150+ million reimagination, ushering in a renewed era for the beloved hotel and longtime gathering place for guests, locals, and visitors alike. Building on the property's transformation under BHC, this latest chapter introduces a newly reimagined Club Level, an elevated rooftop pool experience with garden bar, a redesigned arrival area, and newly refreshed guest rooms and suites.

The Biggest Opportunity for Longevity Amenities at Hotels Is in the Guestroom

Adam Mogelonsky makes the case that the longevity revolution is no longer a luxury niche but a structural shift in guest expectations and that the most overlooked opportunity lies not in spas or fitness centers, but in the guestroom itself. For time-poor travelers who rarely make it to hotel amenities, the room is the only wellness touchpoint that reaches everyone.

Creating Atmosphere: Design, AI, and the Human Experience of Hospitality

James Watson argues that AI's most promising role in hospitality design is not to generate atmospheres autonomously, but to give human designers the precision and responsiveness needed to make spaces that genuinely breathe — adapting in real time to occupancy, mood, and moment. The risk, he warns, is not that AI replaces designers, but that without strong human vision guiding it, it flattens the industry into an algorithmically pleasant, characterless sameness.

True Recognition at the Front Desk: A More Personal Check-In

Alan Young argues that voice recognition technology at the front desk is not a cost-cutting measure but a means of restoring something the industry has been quietly losing: the agent's attention. By offloading administrative commands to speech, the technology frees staff to do what no system can replicate — make a guest feel genuinely seen upon arrival.

The Lobby Boy v2031 or How Hotels Learned to Stop Worrying and Love the HXO

Terence Ronson looks ahead to 2031, when frictionless automation will have made most hotels equally smart, equally efficient, and equally forgettable — and argues that the competitive differentiator will be a new role he calls the Human Experience Orchestrator. Part behavioral psychologist, part operational commander, the HXO is the person who reads the AI's outputs and then decides, with genuine human judgment, what to actually do with them.

AI Adoption Is Accelerating. Here’s How Hotels Are Keeping Pace

Catherine Donaldson takes a decidedly practical approach, moving past the philosophical debates about AI in hospitality to focus on where it is already delivering measurable results today. From AI voice agents answering calls around the clock to agentic workflows that coordinate operations without manual handoffs, she maps five proven use cases and makes the case that the performance gap between adopters and laggards is already widening.

The Execution Layer Hotels Are Missing, and Why It Matters Before Agents Arrive

George Roukas identifies the layer most hotel AI strategies are skipping entirely: execution. Brands can build sophisticated loyalty programs and accept intent-rich bookings from AI agents, but if the operational infrastructure cannot reliably deliver what was promised — the right room, the right amenities, the right moment — none of it compounds into loyalty. His argument is that an ontology-based digital twin of hotel operations is what closes that gap, and that now is the time to build it.

Hilton Expands Florida Keys Portfolio with the Debut of Hilton Key West Resort & Marina

Today, Hilton (NYSE: HLT) celebrates the official debut of Hilton Key West Resort & Marina, the newest addition to the Hilton Hotels & Resorts portfolio in the Florida Keys. Located on Stock Island at the eastern edge of Key West, the 175-room waterfront resort expands Hilton's presence in one of the country's most sought-after leisure destinations, offering guests a marina-front setting, island-inspired dining, flexible meeting space, outdoor adventures, and signature Hilton hospitality.

IHG Hotels & Resorts Unveils New Dual-Branded EVEN Hotel and Staybridge Suites Near Universal Orlando Resort

EVEN Hotel Orlando Universal Blvd by IHG and Staybridge Suites Orlando Universal Blvd by IHG announce the opening of their dual-branded property, bringing together two complementary stay experiences in one of the nation’s most sought-after destinations for leisure and business travel. Thoughtfully designed with contemporary finishes, elevated amenities and welcoming spaces to restore and connect, the hotel delivers a vibrant and stunning arrival experience that is as impressive as its prime Orlando location.

The Agentic Hotel: How Open Infrastructure Turns AI Into Operational Performance

Stephan Wiesener argues that the hospitality AI conversation has moved past experimentation into a harder question: what infrastructure actually allows AI agents to take reliable action across real hotel operations? Through concrete case studies from citizenM, THE FLAG Zürich, and Cocoon & Eckelmann Hotels, he makes the case that open, API-first architecture is the unglamorous foundation on which everything else depends.

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