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Liora Estate Debuts in Healdsburg, Introducing a New Intimate Luxury Retreat and Coastal European Bistro

A beloved fixture just steps from the Healdsburg Plaza is entering a more intimate and intentional new chapter. Formerly known as 27 North, the 16-room boutique property has reemerged as Liora Estate, a European-inspired retreat designed for connection, where atmosphere, ritual, and emotional resonance take center stage, echoing the property’s earlier identity as Hotel Les Mars.

Virgin hotels to bring a splash of red to downtown Atlanta

Virgin Hotels, the award-winning lifestyle brand within Virgin Hotels Collection, has partnered with innovative real estate leader Drew Company to bring its signature spark and spirited lifestyle to Georgia with the announcement of Virgin Hotels Atlanta. Scheduled for a 2027 debut, the hotel will serve as a definitive cornerstone of Centennial Yards, the transformative 50-acre development led by CIM Group that is revitalizing downtown Atlanta. Alongside Virgin Limited Edition’s recently announced luxury hotel in Marrakech, also set to open in 2027, Virgin Hotels Atlanta at Centennial Yards will mark Virgin Hotels Collection’s 18th property. The hotel joins Virgin Hotels’ global portfolio of iconic urban properties, including New York, Edinburgh and its most recent homecoming in London.