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Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

The Regenerative Question: What Hospitality Must Become

Dr Anne-Kathrin Zschiegner argues that the real shift hospitality needs is not from “sustainability” to “regeneration” as buzzwords, but from short-term optimisation to long-term contribution to ecosystems, communities, culture, and commerce. Regenerative hospitality is framed as a collective, long-horizon practice that embraces complexity, openly navigates trade-offs, uses standards and technology as tools, and puts responsibility and long-term outcomes at the centre of leadership.

Dr. Anne-Kathrin Zschiegner
By Dr. Anne-Kathrin Zschiegner, Executive Director, The Long Run
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

Regenerative Tourism: Needs Protection

Harold Goodwin warns that “regenerative tourism” is rapidly becoming the next vague sustainability label, used in marketing without standards and ripe for greenwashing. He argues that true regenerative tourism is simply the pinnacle of Responsible Tourism: delivering demonstrable, positive economic, social and environmental impact for residents first, not just better experiences for visitors. 

Harold Goodwin
By Harold Goodwin, Founder, ICRT Global; Professor Emeritus, Manchester Metropolitan University & Senior Fellow, Institute of Place Management, ICRT Global
Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

On the peril of wasting a metacrisis

This article warns that tourism has already “wasted” one historic crisis (Covid-19) and is in danger of wasting a much bigger one: the current metacrisis of ecological collapse, geopolitical instability, and social rupture. Anna Pollock argues that mainstream tourism is still clinging to volume-driven, extractive growth and cosmetic “net positive” claims, while true regeneration requires a 100% shift in purpose – from mass industrial tourism to hospitality that helps hospice the dying system and midwife new, life-aligned ways of travelling, hosting and relating to place.

Anna Polock
By Anna Polock, Founder, Conscious.Travel
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Hotel Yearbook Article The Hotel Yearbook 2026 - Sustainability Edition

The Regenerative Question - Who We Choose to Become

At its root, hospitality means something simple: to receive a stranger with generosity, to share what you have—food, shelter, warmth, knowledge—and in doing so, strengthen bonds of trust and reciprocity. It creates mutually rewarding relationships between humans and towards the place; ultimately it fosters conditions for life to flourish, deepens human connection, and leaves all parties enriched.

Willy LegrandCarlos Martin-RiosAlessandro Inversini
By Willy Legrand, Carlos Martin-Rios, and Alessandro Inversini
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Max Starkov
By Max Starkov
Expert Views (13)
Ira Vouk
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting

This stage of AI evolution is not just predictable, it was inevitable as it addresses the very natural consumer expectation to be able to complete the transaction within the same app without having to click out. UCP in itself is not the biggest disruptor (AI search is).

Trevor Stuart-Hill
Trevor Stuart-Hill, Founder and president, Revenue Matters

Google's Universal Commerce Protocol (UCP) absolutely could pave the way for a meaningful shift in hotel distribution in the next 24-36 months. Its impact will depend heavily on both technological readiness and traveler adoption.

Alessandro Crotti
Alessandro Crotti, Digital Strategist and E-commerce Expert for Independent Hotels, Direct-Your-Bookings

There's a significant gap between what's technically possible and what consumers will actually adopt, especially for high-involvement decisions like hotel bookings. For commodity purchases (cables, everyday items), delegating the entire process to an AI agent makes sense, but hotel bookings for holidays is a different story.

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Development Rebranding

PM Hotel Group Announces Brand Transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast

 PM Hotel Group, an industry leader in hospitality management, today announces the brand transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast. The repositioning introduces the City Express by Marriott flag to Northeast Washington, D.C., enhancing the hotel’s competitive positioning in the nation’s capital. The property is owned by Rocks Hospitality.

City Express by Marriott
Washington, District of Columbia, United States