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costar
External Article
May 3, 2023

Cost Concerns Creep Up for Travelers, Forcing Hoteliers To Rethink Rate Strategies

After a period when consumers were prioritizing spending on travel and experiences regardless of the expense, hotels in some markets are now beginning to see that trend slow down as inflation persists.

costar
HotelNewsNow
United States
U.S. Travel Association (USTA)
Press Release
April 28, 2023

Air Travel Woes Result of Years of Federal Underinvestment

Years of underinvestment in the Federal Aviation Administration has led to an air travel system that is struggling under intense and growing demand—as a record-breaking season for summer travel approaches.

U.S. Travel Association Favicon
U.S. Travel Association
United States
IDeaS - A SAS Company
Case Study
April 26, 2023

Grand America Hotels and Resorts Runs Lean using IDeaS’ Optix for G3 RMS, built on AWS

Grand America Hotels & Resorts is a private, family-owned organization operating eight hotels and resorts in the western United States. Each property is unique, with the company’s portfolio including large convention hotels and ski resorts—from midscale to luxury—located in city centers and across the roadside of the adventurous American West. The organization operates a lean revenue management structure for all properties from one central location.

IDeaS - A SAS Company
IDeaS
United States
Tambourine
Supplier News
April 19, 2023

Tambourine Video Production Wins Six Platinum Viddy Awards

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating six Viddy Awards.

Tambourine Favicon
Tambourine
United States
Asian American Hotel Owners Association (AAHOA)
Press Release
April 13, 2023

AAHOA Announces New Foundation to Support Disaster Relief, Charitable Initiatives Across the Country

On the opening day of the 2023 Asian American Hotel Owners Association (AAHOA) Convention & Trade Show, the association announced the launch of the AAHOA Charitable Foundation.

Asian American Hotel Owners Association (AAHOA)
AAHOA
United States
StayNTouch Logo
Supplier News
April 4, 2023

The Waterfront Inn Leverages Stayntouch PMS to Deliver a Luxury Experience with Southern Charm

Stayntouch, a global leader in providing cloud hotel property management systems (PMS) and guest-centric technology, today announced a partnership with The Waterfront Inn, a luxury boutique hotel located at Lake Sumter Landing Town Square in The Villages, FL. The Waterfront Inn chose Stayntouch to deliver its flexible and easy-to-use cloud PMS to its upscale south Florida property.

Stayntouch
Stayntouch
Orlando, Florida, United States
U.S. Travel Association (USTA)
Press Release
March 29, 2023

America’s Executives: Face-to-Face Meetings Grow Revenue

Face-to-face meetings and business travel creates measurable benefits for companies and organizations—from increased revenue to lasting and effective professional relationships.

U.S. Travel Association Favicon
U.S. Travel Association
United States
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine
Tambourine
Historic Hotels of America
Press Release
March 28, 2023

The 2023 Top 25 Historic Hotels of America Where Women Made History

Historic Hotels of America®, the official program of the National Trust for Historic Preservation for promoting and celebrating authentic historic hotels, is proud to announce The 2023 Top 25 Historic Hotels of America Where Women Made History list. The written histories of historic hotels are largely records of the men who built, bought, visited, and made history at these hotels. In the United States, most historic hotels were built in eras when it was uncommon, even considered immoral, for a single woman to stay at a popular hotel without a female companion or family member.

Historic Hotels of America
Historic Hotels of America®
United States
Logo 'Choice Hotels International'
Press Release
March 27, 2023

Choice Hotels Welcomes Zooey Deschanel As Its "Fairy Hotel Mother" In New, Multichannel National Marketing Campaign Where Travels Come True

Today, Choice Hotels International, Inc. (NYSE: CHH) unveiled a multichannel national marketing campaign to help travelers avoid analysis paralysis and book their next trip with confidence. Starring multi-hyphenate entertainer Zooey Deschanel, the campaign promotes ChoiceHotels.com as an easy-to-use website, offering the best price guaranteed. By booking direct, travelers can find the right hotel with the right amenities at the right value for every type of stay.

Choice Favicon
Choice
United States
U.S. Travel Association (USTA)
Press Release
March 21, 2023

Spring Travel Demand Underscores Urgent Need for Federal Upgrades to Air Travel System

Air travel will surpass pre-pandemic levels this spring, according to new estimations, underscoring the urgent need for federal government investment in the U.S. air travel system which is already strained by inefficiencies and passenger dissatisfaction.

U.S. Travel Association Favicon
U.S. Travel Association
United States
BLLA logo 2019
Press Release
March 20, 2023

Annual TIEWN Gathering Sets New Paradigm for Building a Supportive Community of Professional Women Who Can Help Companies Close the Gender Gap

In celebration of Women’s History Month and facing the realities underscored by March 14 as Equal Pay Day, the Travel Industry Executive Women’s Network (TIEWN) held its annual Women in Travel & Hospitality Conference on March 2 & 3 at the Westlake Village Inn (Los Angeles). An intimate group of female (and male) visionaries came together to embrace the beauty of our humanity and recognize the undeniable power of womanhood in today’s world.

BLLA logo 2019
BLLA
United States
Tambourine
Supplier News
March 16, 2023

Tambourine Future Proofs Symphony Hotel Marketing Platform With GA4

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide announced the completion of its Google Analytics 4 upgrade to its flagship product, The Symphony Hotel Marketing Platform.

Tambourine Favicon
Tambourine
United States
Parclane
Opinion Article
March 15, 2023

Here are the 5 Big Things That Keep Hotel Sales Managers Up at Night

Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration.

Daniel Melnyk
By Daniel Melnyk, Founder and CEO, Parclane
Barrie, Ontario, Canada
Tambourine
Opinion Article
March 8, 2023

The ROI Behind Your Hotel’s Best Photo Assets

Winning budget to replace your photo assets.

Thomas McDermott
By Thomas McDermott, CMO, Tambourine
United States
Puzzle Partner
Opinion Article
March 8, 2023

Why Now is the Time for Hotel Growth: Interview with Ryan Hamilton, CEO of SalesAndCatering.com

There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time.

Alan Young
By Alan Young, VP, Strategy | Hospitality, Infor
Barrie, Ontario, Canada
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine
Tambourine
Tambourine
Supplier News
March 1, 2023

Tambourine Celebrates Five HSMAI Adrian Awards

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating five Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Tambourine Favicon
Tambourine
United States
Booking.com
Opinion Article
March 1, 2023

How platforms like Booking.com help lodging partners grow their business while delivering savings for American consumers

In the span of three years (2019–2021), travelers in the US saved nearly $50 billion on lodging, regardless of how they booked it. This is but one of the conclusions to draw from a recent study by Oxford Economics titled: The Economic Impact of Online Travel Agencies in the United States.

Maryam Mujica
By Maryam Mujica, Director of Public Affairs, Booking.com Americas, Booking.com
United States
Tambourine
Supplier News
February 22, 2023

Tambourine has been named a 2023 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has been named a 2023 Premier Partner in the Google Partners program, a status awarded to only the top 3% of partners.

Tambourine Favicon
Tambourine
United States
hotels.com new
Press Release
February 22, 2023

Hotels.com Reports Rise in New Trip Type: "Thirst Trips"

With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool.

Hotelscom
Hotels.com
United States
Parclane
Opinion Article
February 21, 2023

The New Era of Group Sales - 5 Ways Group Sales Changed for Good

While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked their doors, and weddings, celebrations, and other events were canceled or rescheduled rapidly.

Daniel Melnyk
By Daniel Melnyk, Founder and CEO, Parclane
Barrie, Ontario, Canada
Page 14 of 20
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

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M.Sc. Student in Hospitality Management, EHL
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