The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four outstanding revenue optimization leaders during HSMAI ROC Americas in Toronto on June 28, part of HSMAI Commercial Strategy Week 2023. HSMAI will honor Andrew Rubinacci with the prestigious Vanguard Award for Achievement in Revenue Optimization. Monika Morrobel, CRME, CHDM, Senior Corporate Director of Commercial Strategy at Kessler Collection and Don Hood, Director of Commercial Services at Hyatt Centric Key West Resort & Spa, will be presented with the Revenue Professional of the Year Awards for corporate and single/multi-unit, respectively. Dave Roberts, professor at Cornell University, author, and longtime hospitality executive at Marriott, will be honored with the Revenue Optimization Educator of the Year Award.